Innovate Like A Startup

Innovate Like A Startup!
Using the Lean Startup Methodology
to ignite innovative projects
Coach Davender Gupta @coachdavender
Startup-Académie
www.startupacademie.com
www.coachdavender.com
514-448-1894 / 418-948-1553
coach@davender.com

Business is evolving
© 2014 Davender Gupta - www.startupacademie.com –
All Rights Reserved
The economy is evolving…
The rules of the market are evolving…
Consumers are evolving…
Options are evolving…
Expectations are evolving…
Business also needs to evolve
2

Look at business from a new angle
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Today’s successful businesses are
-  personal
-  plugged-in
-  distinctive
-  agile
3

People don’t care about
what you do.
They care about
what you can do for them.
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MY
Ideas
Passions
Needs
Dreams
Interests
Desires
Resources
Ideas
Passions
Needs
Dreams
Interests
Desires
OF OTHERS
All Rights Reserved
PROFIT
ZONE
NO MEANS
NO DEMAND NO ENERGY
5

The Business Model
A business model describes how
you:
•  create,
•  deliver, and
•  harvest value.

What’s a startup?
A startup is a human
institution designed to
create a new product or
service under conditions of
extreme uncertainty.
- Eric Ries

What’s a startup?
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A startup is a project
which has as goal
the search for
a duplicatable
and scalable
business model.
- Steve Blank
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GROWTH
Is your solution
the new standard
for the market?
Market Leader
EFFICIENCY
Can you deliver
the solution
efficiently and
effectively?
Capability
Maturity Index
VALIDATION
How much does
the market want
this solution?
Product-Market
Fit
DEFINITION
This idea solves
what important
problem for the
client?
Problem-
Solution Fit
IDEA
Idea or concept
Startup Stages Of Growth
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The Startup Mindset
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Aims to solve an important
problem for the user
by creating an offer which
generates a huge added value
for all stakeholders, and with the
goal to become the new standard
for the market.
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The Huge Added Value
How does solving the problem
change or improve the user’s quality
of life?
Return On Use
Does your solution offer enough
added value to motivate the user
to take out their wallet?

Is it worth it?
Is it a problem
or opportunity
which justifies the
investment of
millions of dollars
and
thousands of hours
of effort?

The Big, Hairy, Audacious Game
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What you are
passionate about
What you can
be the best in
the world at
What generates
exponential
economic value
Your BIG, HAIRY
AUDACIOUS GAME
Mission, Vision, Values
Live Your Full Potential Game-Changing Results
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Find the WOW!
Does it make a difference ?
l  Find the emotion
Does it go to the root of the problem ?
l  Find the transformation
Does it communicate what’s important to you?
l  Find the message
Does it evolve with people’s needs and wants?
l  Find the learning
Does it spark a community ?
l  Find a tribe
- Inspired by Tom Peters

Game-changing results
The primary strategy of the startup is
to provoke a disrupt which
interrupts the status-quo to create a
quantum change in added value
•  The Innovator’s Dilemma
•  Blue Ocean Strategy

Discover the DISRUPT
© 2013 Davender Gupta - www.startupacademie.com
All Rights Reserved v20130429 16
How do you change the rules of the
competitive game?
The gold is in
the DISRUPT.

The Four Disrupts
Offer (What):
l  New offers (products or services) that did not exist up to now
(invention)
Process (How):
l  New products or methods that allow the offer to be produced
faster, cheaper, more durable, better quality (production)
Market (Who):
l  Opening a new market segment poorly served until now, by
making minor modifications to one’s product or service
(marketing)
Value (Why):
l  Meeting a need that is valued by an existing market, but not
satisfactorily met by competing offers, and doing it better than
the competition (positioning)

HYPOTHESIS
build
DELIVER
measure
METRICS
learn
Find the disrupt

Hypothesis
Should we build this?
Can we build a profitable
business model around this?
Value Hypothesis:
l  Test if the solution really solves the client’s problem
Growth Hypothesis:
l  Test how the client finds your solution and how much
they are committed to it

What Startups Do
The fundamental activity of startups:
•  transform ideas into tests,
•  measure how users respond,
•  decide to continue or to pivot
until you can clearly identify
who recognizes the value
of what you offer
and who are ready to commit.

Validating the Idea
« The problem is that startups fall in
love with the solution too early.
They don't focus enough on the
foundation of vision and strategy to
make sure it connects to what people
want and use. »
-- Ash Mauriya

Validating The Idea
Everything which comes out of your
brain is a HYPOTHESIS.
You must VALIDATE every element
through -
•  Discovery (your own data)
•  Research (other people’s data)
•  Testing (simulation, MVP)
to discover the DISRUPT.

Discovering the Disrupt
Discover
What you
know
That you
know (belief)
That you
don’t know
(hypothesis)
What you
don’t know
That you
know
(intuition)
That you
don’t know
(discovery)

Startup Success Strategy
Ø  Capture ideas
Ø  Define hypothesis
Ø  Validate hypothesis
Ø  Select and refine the idea
Ø  Execute strategically and tactically

It’s all about speed
Accelerate the learning cycle
…to reduce the time
between pivots
…to increase
the impact of the offer
and its chances of success
…until you run out of resources.

« Search versus execution »
If your business model is unknown - that is, just a
set of untested hypotheses –
you are a startup searching for a repeatable
business model.
Once your business model is known, you will be
executing it.
Search versus execution is what differentiates
a new venture from an existing business startup.
- Steve Blank

Time to make a dent in the world!
Unreasonable passion
l  You can’t sleep because
you’re so excited
Irresistable
l  Attracts people and resources
Audacious
l  Disciplined execution to deliver a positive
disrupt to the status quo

Innovate Like A Startup

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