The essential principles of execution in the Lean Startup mode. How the left side of the Business Model Canvas comes together to help you execute how you Create, Deliver and Capture Value. (c)2021 Davender Gupta All Rights Reserved

1. Execution
Davender Gupta, MS, MBA
ESG1114 – March 19, 2021

2. Execution
2
Generate growth
Manage growth
Direct growth
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3. Leadership Capital
3
Foundation
Initiate and Sustain Results
Systems
Control and Manage Results
Skills
Direct and Power Results
Results
Leadership
Capital
command
congruence
communication
conviction
clarity confidence
collaboration
coordination
control
intelligence
courage
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4. Management
Systems
Lean
Effectuation
Tools
Mindset Practices
AGILITY
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4

5. Systems: Your Leadership OS
LEADERSHIP
OPERATIONS
PROJECT
LEARNING
Development
Environment
PEOPLE
Logistics
Production
Finances
Quality
Administration
Sales
Customer Success R&D
Stakeholders
Objectives
Metrics
Planning
Innovation
Communication
Organization
Application
Performance
5
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6. Capability Maturity Model (Watts et al)
http://cmmiinstitute.com/capability-maturity-model-integration
6
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7. Management
Systems
Lean
Effectuation
Tools
Mindset Practices
AGILITY
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7

8. Causation vs Effectuation
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réservés. 8
Causation assumes
the future is predictable
Set the future
and find ways to make it happen
Effectuation assumes
the future is unpredictable
Start from where you are now and see
the next step
objective means

9. Management
Systems
Lean
Effectuation
Tools
Mindset Practices
AGILITY
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9

10. LEAN STARTUP
Build
Measure
Learn
IDEAS
TEST
DATA
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11. Two Critical Hypothesis
• How does your offer deliver value
to the customer?
Value Creation
Hypothesis
• What is the customer’s motivation
to invest in your offer?
Value Capture
Hypothesis
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davender@davender.com All Rights Reserved

12. MVP – Minimal Viable Product
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13

14. Strategy vs Tactics
WHY
WHAT
HOW
VISION
STRATEGY
TACTICS
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14

15. Your Strategy is the pattern of your decisions
How your decisions align with your
vision, mission and values
How your decisions align with your
success and risk criteria
How you can execute your decisions with the
resources you have at hand
How your decisions optimize for possibility
SUITABLE
ACCEPTABLE
FEASIBLE
EFFECTUAL
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15

16. Key
Activities
and
Resources
What are the next activities to
execute your business model?
What resources do you need?
What partners can help you
take the next step?

17. If, three years from now, you’re
doing the same thing as you are
now, you have failed.
Life is pretty simple: You do some
stuff. Most fails. Some works. You do
more of what works. If it works big,
others quickly copy it. Then you do
something else. The trick is the doing
something else.
-- Tom Peters
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17

18. “The challenge of
innovation-powered
entrepreneurship is not
only about coming up
with great ideas…but
choosing to implement
them in such a way that
creates and captures
value.”
-- Scott Stern, MIT
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19. Eating & Dreaming
“Balancing the demand for
quarterly results with the
pressure for a profitable
future is what good managers
do for a living. You were hired
to wrestle a paradox-and pin it
to the mat.
You have to eat, and
you have to dream.
The mark of a leader is
someone who has the rigor,
vision, and courage to do both
simultaneously.”
-- Jack Welch,
General Electric
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20. ©2019 Davender Gupta. TheScaleupProject.com
davender@davender.com All Rights Reserved

21. Davender Gupta, MS, MBA
Venture Growth Strategist
Founder, The Scaleup Project
linkedin.com/in/coachdavender
slideshare.com/coachdavender
facebook.com/coachdavender
TheScaleupProject.com
davender@davender.com
514-448-1894
21
©2019 Davender Gupta. TheScaleupProject.com
davender@davender.com All Rights Reserved