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Look Who's Talking - Mike Stopforth, HIP 2006

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Look Who's Talking: How an Emerging Social Web is Changing the Way You Live, Work and Play

BusinessTechnologie
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L oo k Wh o ’s Talking How an Emerging Social Web is Changing the Way You Live, Work and Play
A T ale of T wo Citizens
The S o cial W eb ,[object Object]
Web 2 . 0 second generation internet The ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform
Web 2.0 Consumer 2.0 individual Enterprise 2.0 community PULL PUSH Intangibles sharing transparency cooperation autonomy trust opinion participation altruism social networking Tangibles blogs wikis podcasting social bookmarking folksonomies RSS
 
W o rd o f M o uth ,[object Object]
From Viral to Traditional
 
11.8 % market share
V i ral Market iiii ng ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
C i t i zen Med i a The Power of Word of Mouth Social Software Technology Consumer-Generated Content
Bl o gs < web l o gs > engag i ng authent i c human vo i ce participat i ve conversat i onal collaborat i ve commun i ty d i verse
 
 
W i k i s
 
P o dcasts
 
R eal S imple S yndication
C ustomised C ontent
 
Find knowledge, not information
 
 
 
[object Object],[object Object]
band w idth
S O A, Enterprise 2. 0 ,[object Object],[object Object]
S O A, Enterprise 2. 0 ,[object Object],[object Object]
 
 
[object Object]
[object Object],[object Object],[object Object],[object Object]

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Look Who's Talking - Mike Stopforth, HIP 2006

  • 1. L oo k Wh o ’s Talking How an Emerging Social Web is Changing the Way You Live, Work and Play
  • 2. A T ale of T wo Citizens
  • 3.
  • 4. Web 2 . 0 second generation internet The ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform
  • 5. Web 2.0 Consumer 2.0 individual Enterprise 2.0 community PULL PUSH Intangibles sharing transparency cooperation autonomy trust opinion participation altruism social networking Tangibles blogs wikis podcasting social bookmarking folksonomies RSS
  • 6.  
  • 7.
  • 8. From Viral to Traditional
  • 9.  
  • 10. 11.8 % market share
  • 11.
  • 12. C i t i zen Med i a The Power of Word of Mouth Social Software Technology Consumer-Generated Content
  • 13. Bl o gs < web l o gs > engag i ng authent i c human vo i ce participat i ve conversat i onal collaborat i ve commun i ty d i verse
  • 14.  
  • 15.  
  • 16. W i k i s
  • 17.  
  • 19.  
  • 20. R eal S imple S yndication
  • 21. C ustomised C ontent
  • 22.  
  • 23. Find knowledge, not information
  • 24.  
  • 25.  
  • 26.  
  • 27.
  • 29.
  • 30.
  • 31.  
  • 32.  
  • 33.
  • 34.