mobile texting and revenue

2. “Empowering your
Mobile Experience”

3. The Next Communication Channel:
Mobile Marketing and Beyond

4. WHO WE ARE
MobiM3 – mobile media & marketing is a full-service mobile
marketing agency that provides the following services:
• SMS or Text Message Marketing
• QR Codes (custom design)
• Mobile Websites
• Mobile Apps (Native and Web)
• m-Commerce
• Mobile Advertising
• Proximity Marketing
• Short Code Aggregator
• Location-based Mobile Social Media

5. WHO WE ARE (continued)
― MobiM3 partners with companies to provide a strategic
mobile marketing plan to communicate brand or content
to a mass audience, targeted group or individual that is
designed to add value and to create a call-to-action or
response to engage consumers while building customer
loyalty.

6. WHAT IS MOBILE MARKETING
― Personal engagement with consumers on
their mobile devices, which provides
o A Robust Lead Generation
o Builds an Accurate and Current Customer
Database
o Company Branding
o Creates a Powerful Customer Loyalty
Program

7. MOBILE MARKETING BENEFITS
― By creating an emotional bond between the customer &
brand
o Strong Delivery – Messages delivered instantly, 94% read rate
o Easy to Use – Most interactions in one or two clicks
o Instant Response – Coupons, Links and QR Codes acted upon
o Creates database – Consumer opt-in
o Customizable – Limited only by creativity
o Tractable – Proven results of marketing campaign
o Creates a Powerful Customer Loyalty Program – ongoing marketing efforts
o Scalable – Can use several platforms, with room for growth
o Cost Effective – Cost of Entry in the $, not the $,$$$

8. QUICK STATS
55% of Americans between 18 and 24 years old have used a mobile
phone to aid in their shopping process in the last year.
- Retrevo Research Group, 2.11.10
According to technology research firm Gartner, by 2012
half of the U.S. Population, approximately
160,000,000 people, will have used
their mobile devices to download coupons
and make online purchases.
- CNN.com, 8.13.09

9. Mobile Marketing is a Game Changer
• Text messaging is being used not only as a
Promotional Tool, but also a Sales Tool.
• What was once a cost center to advertise
and market has now become a revenue
center.
• Mobile Marketing is a hit with Advertisers.

10. Mobile Marketing Strategies
• Run a contest prompting listeners to text your
keyword to our short code for a chance to win
free prizes and merchandise from sponsors.
• Send a mass text message inviting your
listeners to special events and appearances,
showing their text message to gain free
entry.
• Announce a promotion to text your keyword to
our short code to receive coupon for discount.

11. Promotional Tool – Here’s how it works
RADIO / TV
DISTRIBUTION ADVERTISING PRODUCTS
Radio/TV – Announces promotion with a call to action (text keyword to short code) to win a
prize or discount
Advertising Sponsor – Provides the promotional item and/or discount and covers cost of
campaign
Distribution - Where the prize or item is redeemed via website

12. Sales Tool – Here’s how it works (continued)
Return on Investment for Advertiser
Locations Opt Ins Per Day Promotion Channels
1 2000 3
Redemption
Average Transaction Cost Per Text
Rate
7% $ 149.99 0.085
Days 14
Opt Ins 28000
Redemptions 5880
Cost $ 7,140.00
Profit $ 874,801.20

13. Revenue Share
Mobile and Radio Station
1 RADIO PROFIT
COST TO
ADVERTISER $ 7,140.00 $ 446.25
PROFIT TO
ADVERTISER $ 874,801.20 $ 54,675.08
TOTAL $ 55,121.33

14. Contact
Swagg Media, Inc
Craig Nobles, CEO
310.722.5668
Contact
mobiM3, Inc
Tina LeBlanc, CEO
949.278.7299