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13 carlo grigoletto - wave economic valuation, the huanchaco case
1. Economic Value of Waves:
THE HUANCHACO &
PERUVIAN CASE
Global Wave Conference III
May 2013
2. SURFING in PERU
Brands, Factories
and Exporters for
ALL SURFING
EQUIPMENT
MAIN Surfing
Brands
DISTRIBUTION
FOR THE REGION
FIRST WORLD
CHAMPIONSHIP
ON 1965
OLDEST SURF
SCHOOL and SURF
MAGAZINE IN
Latin-America
The HIGHEST SURF
POPULATION IN
THE REGION
(excluding Brazil)
World and
Regional
Champions
peruana
3. ÂżWhat does a WAVE bring
to PERU on 2013?
WAVE/OLA
Social
Inclusion
PERUâs pride
Economic
Development
Local Identity
peruana
8. ÂżWHY SURFECONOMICS
in PERU?
Be a COMMON LENGUAGE
TAKE IN COUNT AS A RESOURCE FOR THE INTEGRATED
COASTAL ZONE MANAGEMENT (ICZM)
PRESERVE ECOSYSTEM AND WAVE DYNAMICS
FOSTER THE LAW (LEY DE ROMPIENTES 27280)
peruana
10. DESARROLLO Y GESTIĂN COSTERA
Manejo sostenible de la costa peruana
The Ancient Peruvians WAVE relationship
World Surfing Reserve:
HUANCHACO
11. The HUANCHACO case:
WHAT THIS MEAN FOR
THE WORLD?
HUANCHACO has been APPROVED as a World
Surfing Reserve
It represent the Latin-American Surfing Heritage
âHuanchaco is known as a destination in Peru for
its consistent, clean surf and ancient pre-
Colombian history as a seafaring townâ
Implementation of a Huanchaco World Surfing
Reserve peruana
In DGCOSTERA we work for Sustainable Development: meet Economic development and preservation of environment,Talk about: Peruâs surfing context and then about the Huanchaco Wave Valuation as part of the WSR
Local Identity: Mochicas, even more interested than the INCAS old (5000years) rootsEconomic developmentPeruâs pride: be a surfer is something that people appreciate - it changed in 2004SocialINCLUSIĂN: DENTRO DEL AGUA, MEDIO DE REDUCIR CONFLICTOS y diferencias SOCIALES A TRAVĂS DEL DESARROLLO (debido a quelascomunidadestendrĂanoportunidades)
Sea un diccionarioqueponga en un lenguajecomĂșnparatodos el valor de unaolaGANAMOS O PERDEMOS, ÂżQUĂ GANAMOS Y/O QUE PERDEMOS COMO SOCIEDAD ANTE UN PROYECTO QUE AFECTE LA OLA?FRENTE A UN PROYECTO QUE ESTE AFECTANDO A LA OLA Y SU ECOSISTEMAICZM we are just starting as a developing country, we have the opportunity to do the things rightLAW: In Peru surfers have opinion they are listened