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Lindsey Erlick - CMX Summit East 2016 - Building a Community Advocacy Program

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Lindsey Erick presents a 3 step formula for building a successful advocate community. Step 1 is to define the business needs and goals of the community. Step 2 is to make the community exclusive to curate high quality members. Step 3 is to act as a cheerleader by supporting and promoting the advocates. If done correctly, advocate communities can generate over $1 billion dollars in value.

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Building a Community Advocacy Program Lindsey Erick Senior Manager, Pearson @linze_e #cmxsummit
3 STEP FORMULA FOR ADVOCATE COMMUNITY SUCCESS LINDSEY ERLICK SENIOR MANAGER COMMUNITIES AT PEARSON @linze_e @theglutenfreetravelers
OVER 1 BILLION DOLLARS @linze_e
ADVOCATE COMMUNITY TRADITIONAL COMMUNITY @linze_e
3 STEP FORMULA FOR SUCCESS STEP 1 STEP 2 STEP 3 DEFINE NEEDS BE EXCLUSIVE CHEERLEAD @linze_e
STEP 1: DEFINE BUSINESS NEEDS @linze_e
STEP 2: BE EXCLUSIVE @linze_e
BONUS : GET TO KNOW THEM @linze_e
STEP 3: BE YOUR ADVOCATES CHEERLEADER @linze_e
@linze_e PREPARE FOR YOUR WILDEST DREAMS
PEARSON STUDENT INSIDERS 2X SOCIAL MEDIA CONTENT GALORE 1400+ ADVOCATES @linze_e
3 STEP FORMULA RECAP STEP 1 STEP 2 STEP 3 DEFINE NEEDS BE EXCLUSIVE CHEERLEAD @linze_e & GET TO KNOW ADVOCATES
@linze_e

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