Chris outlines the difference between community peripheral and community-centric products. Then he delves into the 3 steps to building a community product.

1. Building a Community Product
Chris Pedregal, Socratic

2. Community-Peripheral Community-Centric

3. Community-Peripheral Community-Centric

4. Building a Community Product
Chris Pedregal, Socratic

5. Building a Community Product
Chris Pedregal, Socratic

6. Your community is the
product

7. Community influences all steps
of the product lifecycle:
• What you build
• How you design it
• How you test it
• Measure success

8. What you build

9. What is the community doing/asking
for?
Build Test MeasureDesign

10. Build Test MeasureDesign
Should this problem be solved with
product or community?

11. Are the right people in your
community?
Build Test MeasureDesign

12. How you
design

13. Build Design
Am I building for outcomes, or
to empower the community?
Test Measure

15. Build Design
Does this design reinforce the
sense of community?
Test Measure

16. How you test

17. Design TestBuild
Can I test this manually, before building?
Measure

18. Design TestBuild
Is the community mature enough for
this?
Measure

19. How you measure

20. Do this metric represent what’s
happening in the community?
MeasureDesignBuild Test
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# New Answers
on Socratic

22. Remember:
Your community is the
product

23. Thank you!
chris@socratic.org