Google Plus is being rolled out by the most popular search engine in the world, including a tight integration with YouTube (the #2 search engine in the world). You might not be active on Google+ today, but it is already a powerful social and content marketing force. So how does Google+ and Google search work together? How can this combination potentially impact your content marketing and search engine success? How do you set up and leverage Google+ for your organization?

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The Content Opportunity That is Google+
Arnie Kuenn, President, Vertical Measures
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About Your Presenter…
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What is Google Plus?
• Google’s answer to Facebook?
• Google’s way to personalize search?
• A way to learn even more about you?
• Another revenue stream for Google?
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Credit:
Guy Kawasaki
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A Focus on Business
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Why Have a Google+ Business Page?
• G+ personal profiles are for people only
• Circles allow targeted messaging
• Direct interaction with fans
• Multiple administrators
• More real estate in search results
• Video chat capability via Hangouts
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Google, Google Everywhere!
Your +1’s will reach not only the 250 million users of Google+,
but the billion people who search on Google everyday
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+1 Button: Opportunity For Businesses
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Bring Google+ to Your Website
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Direct Connect
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Google+ Best Practices
• Optimize your Google+ Profile
• Get Verified
• Confirm Authorship
• Place +1 Buttons on Every Page of
Your Website
• Create Great Content & Share It
http://bit.ly/optimize4plus
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Content Marketing Tips For Google+
• Grab Readers’ Attention With Formatting
– *text* to bold the selected text.
– _text_ to place that term in italics
– -text- to add strikethough
• Incorporate +Mentions & #Hashtags
• Place a large emphasis on photos
• Targeted Sharing:
– Customers
– Vendors/Partners
– Local Businesses
– Industry Thought Leaders
– Prospective Clients
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Hangout On Air!
• Broadcast to the public – You can broadcast your live
hangout to the entire world through your YouTube channel.
• Track viewership – During the broadcast, you can check
the number of users watching the hangout.
• Record & Share – Google will upload to your YouTube
channel and Google+ post after your live event ends making
sharing content easy.
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Create a Panel or Real Time Think Tank
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The Demonstration
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Behind the Scenes
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Start a Regular Series
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Interviews
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More Ways Businesses Can Use Hangouts
• Virtual conferences – You can organize and run a series
of presentations by different speakers at predetermined
times over a few days.
• Press conferences or company announcements – You
can host virtual company press conferences or make
announcements using Hangout On Air and broadcast to the
entire world.
• User groups – Hold hangout sessions for your successful
customers/vendors and invite other customers (potential
customers also) to participate.
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Building a Following
• Try sharing every 4 hours, remember different time zones
• Actively comment, creating a ‘serendipity’ feel to your
stream
• Always ask questions, elicit feedback and input from others
• Jump in to conversations and contribute something of value
• Hangout! Just try it and keep improving.
• Test, test, test – see what works best for your business
• Tools to Build Audience
– http://findpeopleonplus.com
– http://group.as
– http://circlecount.com
– http://womenofgplus.com
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Scheduling Posts
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Thank You Very Much!
PAID FOR BY THE COALITION FOR
BETTER WEB CONTENT
THIS MESSAGE APPROVED BY ARNIE KUENN
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Questions?
More Traffic. More Leads. More Business.
Contact: 888-476-1881
www.VerticalMeasures.com
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