Leadership Consultant, Blogger and former corporate executive Lisa Petrilli shares her story of how she turned a blog post series into an Amazon “Hot New Release” and kept it at the top of Amazon charts for months afterward. She will share her: 1. eBook launch process 2. Secrets to Amazon success 3. Bonus: secret to business and career success, which propelled her eBook’s success Don’t miss this very unique session!

1. How to Turn Your Blog
Posts into an Amazon
Best-Selling eBook
(Discover Your Amazon
Bestselling eBook Story
Through Mine…!)
Jim F. Kukral
DigitalBookLaunch.com
@jimkukral • #cmworld
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2. Secrets of
Amazon Success
eBook Launch
Process
Book marketing
tips
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http://www.flickr.com/photos/smcgee/

3. My Story…
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4. My Story…
$35k crowdfunding
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5. My Story…
Downloaded over 30,000 times
Generate 3-5 leads a day
Increased my consulting fees x3
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6. #cmworld

7. STOP BLOGGING!!!!!!
Just kidding, or am I?
Blog or book will do more for you?
How much time do you spend “blogging”?
Do both! Why not?
Blog to book!
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8. Secrets to Amazon Success
 Title: Think key words & Amazon
categories
 Price: Between $2.99 & $9.99
 Formatting: It’s not so hard
 Cover Image: Make it stand out!
 Reviews and Likes are Important
 Research the competition
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9. Key
Word:
Introvert
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10. Amazon Pricing
 Price: Between $2.99 & $9.99 to
get higher (70%) royalty & be
eligible for Kindle promotions
 Non-fiction: start high
 Adjust, adjust, adjust
 Don’t price too low, people think
it’s not worth it
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11. Amazon Formatting
 Must be done correctly for links to
work and for Amazon to accept it,
same with B&N, iBooks…
 Not rocket surgery
 Pressbooks.com
 Scrivener
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12. Cover Image
 Professional
 Want to be taken seriously
 Set the right tone (who’s buying
it?)
 Appeal to men & women if
applicable
 Make your name fully visible!
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13. Imagery: Pick the right
Image
What does it mean?
Does it jump?
Don’t pay too much!
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14. Amazon Reviews
 As many as possible
 You want a few 4’s to be credible
 Don’t take the negative reviews
personally
 You want the 5’s to be at the top
in “Most Helpful”
 You want most recents to be high
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15. Launch Process
 Goal: “Hot New Release” &
“Bestseller”
 Book marketing starts at book
conception
 Hollywood trailer
 Use social media
 Build email list
 Launch!
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16. I Asked
 Friends
 Colleagues
 Networks
 Other authors
 Guest Posting, Hosting, Blog, Like, Review…
…I Always Try to Say “Yes” When Asked
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17. Launch Keys
 Big push 1st day & 1st week to get into “HNR”
 Focus on podcasts and interviews
 Guest blogs ran that week
 Make sure it’s available everywhere
 Thanked everyone, Personally responded to
everyone who emailed
 Countless hours responding to comments
 Write more books!
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18. jim@jimkukral.com
@jimkukral
www.jimkukral.com
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