LikeMIND powered by Synthetron offers a way for organisations to crowdsource, engage and co-create with their employees, customers or other stakeholders. See animations of how it works Learn about the benefits Mass engagement, pinpoint decisions

1. MASS ENGAGEMENT.
PINPOINT DECISIONS.
Explanation of the LikeMIND™ crowdsourcing service
October 2013

2. © 2013 Neil Gaught & Associates Ltd
We are all individuals with our own points of view.
Yet there are moments when we are aligned.
LikeMIND™: Co-creation, problem solving, engagement and alignment.
Mass engagement. Pinpoint Decisions.

3. MASS ENGAGEMENT.
PINPOINT DECISIONS.
Case studies
1. Co creation
2. Engagement
3. Measuring and monitoring

4. Case study 1: Co-creation
© 2013 Neil Gaught & Associates Ltd
An international manufacturing company wanted to develop more high value lines.
We ran a discussion with the 100 top creative minds they identified around the world
(internal and external) to tap into dispersed creativity and knowledge.
During the discussion the group:
• Brainstormed ideas
• Ranked and evaluated ideas to identify the best five
• Developed first steps action plan for those five ideas.
All in one hour.

5. Case study 2: Engagement
© 2013 Neil Gaught & Associates Ltd
An FMCG company wanted to bring their single vision and values to life in the
business following a global merger. We ran 4 large scale discussions with staff from all
levels (all invited).
In the discussion they:
• Demonstrated lack of familiarity with vision and values
• Discovered and prioritised ways that the vision and values could have meaning
for them
• Identified blockers and how to resolve
• Gave HR and Change Directors valuable ammunition to alert board to the need
for consistent leadership.
The project took three weeks from initiation to final workshop.

6. Case study 3: Monitoring and measuring
© 2013 Neil Gaught & Associates Ltd
An international oil company ran a global change program alongside their SAP rollout.
Before startup workshops in each country they ran a LikeMIND™ discussion to
understand:
• Incoming state of mind, understanding and motivation around the change program
• Early warning of hot issues and major fears / concerns
• Clear benchmarking vs other countries
Discussions were repeated mid change and at the end of the change to identify how to
accelerate implementation and lessons learned
The project ran over five years and covered 20 markets.

7. © 2013 Gaught Conlon & Associates Ltd© 2013 Neil Gaught & Associates Ltd
Amongst others this technology has been used by:

8. What will LikeMIND™ give you?
© 2013 Neil Gaught & Associates Ltd
A typical discussion will generate:
500
participants
10,000 ideas
focused on
your issue
1 million
scores
100 ranked
ideas by
theme
5 top
actionable
insights
• guessing the answers
• wasting ideas
• peer pressure and corporate politics
• being overwhelmed with data
• missing early warning signs of
dissatisfaction
• telling people what they think instead
of hearing them
• corporate politics
• communicating the wrong message in
the wrong way
• not understanding your segments
SO YOU CAN AVOID:

9. © 2013 Neil Gaught & Associates Ltd
The Synthetron technology that powers LikeMIND™ is unique
actionable insights
Numberofparticipants
World
Cafe
Electronic
Table
Voting
Chats
(Yammer)
Jams
(IBM)
Wikis
Low
High
Traditional
Qualitative
data
Forum
s
Blogs
• The depth of qualitative research
• The rigour of quantitative
• Focused
• Moderated
• Ranked

10. © 2013 Gaught Conlon & Associates Ltd© 2013 Neil Gaught & Associates Ltd
Practicalities: The user point of view
Moderator’s
question
Other participants
comments
Your
comments
‘Live’ scoring
throughout
discussion
• Safe
(anonymous)
• Easy
• Engaging
• Satisfying
• Meaningful
• Motivating
LikeMIND™ needs:
• Internet access
• Computer or tablet
• Open mind
• Real time participation
LikeMIND™ doesn’t need:
• Downloads
• Cookies
• Storage in the cloud
• Technical capability

11. © 2013 Neil Gaught & Associates Ltd
Summary
• A tried and tested online service to understand and engage
• Paced for today’s business climate – problem to solution in 3 weeks
• A way to
• Co-create
• Align and engage
• Measure and monitor
• LikeMIND™ works for leaders who:
• don’t assume they have all the answers already
• are not afraid of the truth
• LikeMIND™. Mass engagement. Pinpoint decisions.