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Independent School Campaign Communications

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Corey McPherson Nash
Corey McPherson Nash

A discussion by Andrea Naddaff, Partner and VP of Business Development, on campaign communications and case statements presented to the Regional Independent School Communicators (RISC).

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Campaign Communications Presented by Andrea Naddaff, Partner, Corey McPherson Nash
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who We Are – Our Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who We Are
Who We Are
Who We Are
THE MESSAGE
The Marketing Challenge ,[object Object],[object Object],[object Object]
The Marketing Challenge ,[object Object]
Campaign Communications
Identity Diagram
Campaign Lessons ,[object Object],[object Object],[object Object],[object Object]
Campaign Lessons ,[object Object],[object Object],[object Object],[object Object]
Campaign Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Lessons ,[object Object],It’s not style OVER substance It’s style FOR substance RATHER
Campaign Lessons ,[object Object],[object Object],[object Object],[object Object]
Campaign Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Lessons ,[object Object]
Andrea Jarrell’s 7 Steps to Move Beyond the Typical ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROCESS
The CMN Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The CMN Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The CMN Process
CASE STUDIES
The Belmont Hill School ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step One: Campaign Name ,[object Object],[object Object],[object Object],[object Object]
Step One: Campaign Name ,[object Object],The Campaign for Belmont Hill
Step One: Campaign Name ,[object Object],[object Object],[object Object],[object Object]
Case Study: Belmont Hill School – Campaign Logo
Case Study: Belmont Hill School – Final Logo
Step Two: The Big Idea ,[object Object]
Step Two: The Big Idea ,[object Object],[object Object],[object Object],[object Object]
Case Study: Belmont Hill School – Campaign Case Brochure 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
Case Study: Belmont Hill School – Campaign Case Brochure STORY NEED FACT 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
Case Study: Belmont Hill School – Campaign Invitation 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
Case Study: Belmont Hill School – Campaign Newsletter 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
Buckingham Browne & Nichols School ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step One: Campaign Name ,[object Object],[object Object],[object Object],[object Object]
Step One: Campaign Name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step One: Campaign Name Opening Minds The Campaign for BB&N
Step One: Campaign Logo – Tone ,[object Object],[object Object],[object Object],[object Object]
Case Study: BB&N – Campaign Logo 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
Case Study: BB&N – Final Logo 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
Case Study: BB&N – Invitation & Stationery 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
Case Study: BB&N – Campaign Case Inserts 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
Case Study: BB&N – Campaign Case Brochure 2009 Corey McPherson Nash | Proprietary Content | For more information, email info@corey.com
Andrea Jarrell’s 7 Steps to Move Beyond the Typical ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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