The document summarizes an SEO workshop presented by Gabriel Goldenberg. It covers key topics in SEO including how search engines work, how to do SEO through research, planning, execution and measurement, and techniques for link building. Group activities are also outlined to have participants research keywords, measure link building efforts, and analyze competitor backlinks.

1. Search Engine Optimization (SEO) Workshop By Gabriel Goldenberg Gab @seoroi.com

2. Where We’re Going Today

7. INTRO Image: PropsUnlimited.com

8. Interruption Marketing Via 10steps.sg

9. Via DimensionsGuide.com

10. Via Hongkiat.com

11. SearchEngineLand.com

13. Do Ads Annoy You? Scam ads. Screenshot via BattelleMedia.com

14. Permission Marketing Via B2HMarketing.com

15. Via Calgary-city-maps.com

17. Search: The New Yellow Pages

19. Under Search Engines’ Hoods

22. IsMarkDavidsonReal.com Full case study: http://www.seomoz.org/ugc/how-i-got-16-links-in-20-minutes-with-9

30. What’s The Most Important Page?

31. The most visitors? Via VisualPhotos.com

32. The most known brand? Good analysis here: http://www.seobook.com/potential-brand-signals Via BrandXCulture.com

33. The one paying Google the most?

34. The hottest designed page? Via Visual-Blast.com

36. Links Via Wasauna.com IPL.org

40. Rankings Cat & Mouse

42. How do we do SEO?

43. How do we do SEO? Step 1: Research

50. Designing Sites for SEO

52. Clinique Revolution Full disclosure: They are a current client.

55. What is a “Hub”? It’s the center of a wheel.

56. What is a “Hub”? A wheel made up of pages and links.

59. Tool: Competitive Link Finder

62. News 500K links, per OpenSiteExplorer.org

63. Tutorials

64. Studies

68. Assumed: Initial Attention Distribution doesn’t happen on its own. You have to ask. And for many of us, that’s uncomfortable.

69. Why is it uncomfortable?

70. Why is it uncomfortable? Typically because we’re interrupting. Via 10steps.sg