1. Only Connect: Using Social Media for Member Communications Elizabeth Harrin May 8, 2011

2. Is it suitable for you? Relevance Using Social Media for Member Communications Examples Getting started Credibility Only Connect: Using Social Media for Member Communications

3. What is social media? Only Connect: Using Social Media for Member Communications

4. Why is social media relevant? “PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2010Permission is granted to PMI for PMI® Marketplace use only

5. The way we communicate has changed

6. Some social media numbers Over 75% of project professionals feel that social media tools provide the opportunity to improve the way they manage projects Over 90% use social media to keep in touch with colleagues Podcasts and video podcasts are among the least used tools - an opportunity for Chapters and CoP? Source: Social Media in a Project Environment Survey 2011. Available at: http://www.pm4girls.elizabeth-harrin.com/social-media-in-a-project-environment-2011-survey-results/ Only Connect: Using Social Media for Member Communications

8. Technical Literacy

9. Time

10. Chapter/CoP structure

11. Location of members

12. OwnershipOnly Connect: Using Social Media for Member Communications

14. Central

15. PMI ColombiaOnly Connect: Using Social Media for Member Communications

16. Call to action: get your own blog here! Social media links Recent blog posts Page is viewed 1000 times per day

17. Link to CMI blog Link to CMI forums “Whilst Twitter offers good opportunities to promote various things, I think it’s main value comes in being able to react to issues members have and reach out to stakeholders of CMI.” Adi Gaskell, Content & Communities Manager Sharing new things Link to CMI video on YouTube Link to someone else’s blog

19. LinkedIn: “The engagement in discussions is quite substantial.”

20. Slideshare: “Slideshare has delivered tremendous increases in reach for our reports and branch activity. For instance research reports have gone from double figure readership to well in excess of 1,000 reads per report on average. ”

21. Blog: “The platform was only built 18 months ago and is now one of the leading management blogs in the UK. There are still lots that can be done but so far it has been a big success, especially as delivered with £0 budget.”Only Connect: Using Social Media for Member Communications

23. “My top tip for volunteer groups is to persevere. Engaging with people (on whatever medium) is not going to be a quick win, so you’ll need perseverance to keep at it.”Only Connect: Using Social Media for Member Communications

24. Response to someone else (part of a conversation) And another response News/Sharing information And another response

25. Blog displays recent tweets Blog articles Photos embedded from Flickr

27. Be human: share when things go wrong

28. Be humorous and self-critical

29. Ask questions

30. People quickly lose focus online: be short

31. Build the brand of others: tag/link to suppliers

32. “Interaction is the core of community.”Only Connect: Using Social Media for Member Communications

35. Chapter has seen membership growth of 21% in the last 12 months

36. Internal communications using Google Apps

37. Twitter is a communication tool: events publicised by the Chapter have been promoted by other Chapters, like Peru Chapter

38. The future: more discussions and participation on LinkedIn? Only Connect: Using Social Media for Member Communications

40. Communicate

41. Follow throughOnly Connect: Using Social Media for Member Communications

45. Suitability of social media for Chapters and CoP

46. Examples and tips

47. It’s a project

48. Build your web presence slowly and crediblyOnly Connect: Using Social Media for Member Communications

49. Questions?

50. Contact Information elizabeth@elizabeth-harrin.com www.otobosgroup.com Blog: www.GirlsGuideToPM.com Twitter: @pm4girls Only Connect: Using Social Media for Member Communications