1. North West Regional
Convention
Haydock Park
27th January 2011

2. North West Regional Convention
27th January 2011
13.30 Register & network
John Morgan FCMI
14.00 Introduction and welcome
CMI North West Forum Chairman
Ian MacEachern OBE. CMgr, FCMI,
14.10 CMI National Strategy & Objectives
CMI Board of Trustees
Simon Dolph
14.30 CMI Marketing Strategy & Objectives update
CMI Director of Marketing & Communications
CMI North West Business Ian Andrew
15.00
Development update CMI Busness Mgr
15.30 Refreshments & Networking
Adrian Gaskell
15.45 CMI online communities and marketing update
CMI Online Communities Manager
John Morgan FCMI
16.30 CMI North West Regional update
CMI North West Forum Chairman
17.30 Listening Post/Questions/Networking

4. CMI (North West) Regional Strategy
2011-14 – “Employee Engagement”

5. NW -Regional Mission
• To contribute to the economic growth and
sustainability of the North West of England and North
Wales by the proliferation, development and
enhancement of management and leadership skills and
the dissemination of best practice for practising and
aspiring managers through all stages of their personal
and professional development.

6. NWR Vision
• To promote recognition of the CMI as the leading professional body for
developing and supporting existing and aspiring leaders and managers.
• That the Chartered Manager Award is acknowledged as a significant, necessary
and effective component within a manager‟s résumé and that it demonstrates a
„can-do‟ and „dynamic‟ capability which will best serve individuals and
organisations in the achievement of their future goals.
• To ensure individuals and organisations alike, understand the strength and
value of continuous professional development, CPD, ensuring that it is the
route for everyone to update and develop their skills and competence.

7. Our 3 Aims
1. To work towards a world where first class
management and leadership enhances personal and
organisational performance and which contributes to
improvements in regional and national productivity and
social well-being.

8. Our 3 Aims
2. To add value to, and provide CPD opportunities for,
our membership as well as other individuals and
employers

9. Our 3 Aims
3. To work in partnership with existing and potential
stakeholders in the promotion of the CMI products,
services and benefits in order to: –

10. Our 3 Aims
a. Support Corporate CMI Strategic objectives
b. Support and develop Professional Networks within and across
the region
c. Grow the membership of CMI in the public, private, voluntary
and social enterprise sectors
d. To have CMI (and its network of Centres) recognised as the
preferred provider of choice in the provision and delivery of
management and leadership qualifications, resources and on-
going personal development support.

11. Our 3 Aims
e) To raise the awareness, interest and attainment of Chartered
Manager Awards within the region through CPD, and
promotional activity.
f) To develop and promote a broad range of Professional
Development events across the region; working
collaboratively with adjacent CMI Branches/networks as well
as with other Professional Bodies/networks
g) To continue to support, promote and deliver established
collaborative ventures within the region.

12. Objectives (1)
• Training Providers
– Higher Education
• Encourage them to become Approved Centres
• Encourage integration of Chartered Manager within their
appropriate Programmes
– Further Education
• Encourage them to become Approved Centre

13. Objectives (2)
• Private Training Providers
1. To encourage and promote the benefits and advantages of all
such providers involved in the development of Leadership and
Management skills to become approved centres
2.To encourage them to integrate the Chartered Manager Award
within their appropriate programmes

14. Our Focus on Organisational Sectors
• The Private Sector
To engage with employers, large and small, to promote and support
the promotion and adoption of the broad range of CMI products and
services, together with the adoption and delivery of effective CPD
activities

15. Our Focus on Organisational Sectors
• The Public Sector
1. To raise the awareness and to influence public sector procurement agencies to
the benefits of CMI accreditation when commissioning Management and
Leadership development programmes and membership
2. To target public sector bodies to promote and influence their engagement with the
CMI for Products, Services and membership, together with the adoption and
delivery of effective CPD activities
 NHS – trusts and health associations
 MoD
 Local Government bodies and associations
 HMRC and DWP
 National Savings

16. Our Focus on Organisational Sectors
• The Voluntary Sector
1. To influence the voluntary sector to seek CMI accreditation when
publishing tenders or to seek to commission services in other
ways
2.To promote the benefits of management & leadership
development of volunteers making use of CMI qualifications and
services, together with the adoption and delivery of effective
CPD activities

17. Our Focus on Organisational Sectors
• The Social Enterprise Sector
1. To influence the voluntary sector to seek CMI accreditation when
commission services
2.To promote the benefits of management & leadership
development of staff/volunteers making use of CMI
qualifications and services

18. Regional Strategic Goals
1) To increase the representation of CMI at key events
across the region
a) To raise the profile of CMI and raise awareness of CMI
offering, promoting and closing leads. Making use of Branch
contacts, Ambassadors and Companions across the Region
b) To identify conferences, exhibitions, B2B events and to invest
in exhibition space and/or attendance again developing leads
and promoting awareness
c) To apply the principle that all our activities add to the CPD of
our members and provide value to our members

19. Regional Strategic Goals
2. To focus our activities on “employee engagement”
and “employability” through the following themes:-
i) Culture and change
ii) Employment/workplace skills
iii) Leadership
iv) Innovation and entrepreneurship
v)?

20. Regional Strategic Goals
• Key Events with Regional interest:
 Spotlight North Wales
 CMI Regional Conference
 CIPD/CMI Conference
 NWDA/Business Link/LEP Events
 Chamber of Commerce Events
 Business NorthWest and other business exhibitions

21. Regional Strategic Goals
1) CMI Branch Volunteer Networks
a) Develop and promote high quality Networking and Development
events during which there will also be promotion of CMI Services and
the Chartered Management Awards. Additionally to take every
opportunity to identify potential leads for Regional Support Staff to
follow up. Over the year these events to be cost neutral.
b) To work collaboratively with other sectors of CMI such as WIM and
IBC as well as other Professional Networks to maximise event
offerings as efficiently as possible.
c) To manage the funds available to and generated within the region to
best effect and with probity and integrity.

22. Regional targets 2011-12
a) To manage the affairs of the region within budget.
b) To grow overall regional membership of the Institute by 10%
c) To encourage and achieve a 10% growth in Chartered Manager
Awards within the region
d) To effect a restructuring of the branch/regional network
within the region to develop sustainable BMTs in all areas –
particular focus initially to be Chester/Clwyd and Warrington
areas.
e) To host a profitable Regional Conference during the period

23. The Role of the Branches
1. Organise and deliver professionally relevant events and
activities – emphasis on quality events not the quantity.
2. Some events to be around personal/professional and
career development, the CPD scheme, gaining
professional recognition and progression to Chartered
Manager
3. Where possible Branches should develop local working
partnerships with other professional bodies, educational
establishments and major employers.

24. The Role of the Branches
4. Regional targets for recruiting new members, engaging with
employers, educational institutions, training providers etc,
Chartered Manager, Ambassadors etc should be viewed as
aspirational, rather than having fixed targets.
5. At each event we should feature a CMI Branded banner stand, a
table of CMI promotional materials, issue CPD Certificates and
require each delegate/attendee to complete an event
assessment sheet providing basis for a post event report. These
sheets to be analysed and discussed at BMT meeting and
Regional Forum updates.

25. What‟s next?
• Implement the change of structure for North Wales
and for Cheshire
• Each of the Regions‟ Branches to submit an Action
Plan to Support this Strategy Paper
• Turn Plans to Action and
Actions into Achievements