1. CATHERINE M. GILLIS, M.A.
Mobile phone: 610.704.9455
E-mail: cmgillis519@gmail.com
http://www.linkedin.com/in/catherinemgillis
HEALTHCARE INDUSTRY CONSULTANT
C U S T OM E R IN T E L L IG E N C E | S T R A T E G IC P L A N N IN G | FOR E C A S T IN G
* Focused and driven strategic marketing professional with substantial experience in market segmentation and forecasting, ,
strategic planning, corporate intelligence, customer insights and market research within a variety of industries, including:
- Evidence-Based Medical Content and Clinical Decision Support - Biologics (Vaccines) - Glass and High-Tech Ceramics
* Superior written and oral communication and interpersonal skills along with a keen ability to manage diverse teams and
achieve strategic business objectives.
 Macroeconomic Forecasting  Voice of Customer Research  Strategic Planning
 User Experience Insights  Product Benchmarking  Adjacent Markets Research
 Competitive Analysis  Branding / Messaging  Segmentation Strategy
PROFESSIONAL EXPERIENCE
July 2013 -Present: Health Industry Consultant: MerionStation,PA
Independent consultant conducting bespoke research for clients in a range of industries, including: HIT investments and
trends in the acute care hospital market; healthcare risk assessment, accreditation and compliance solutions for long-term
healthcare facilities; CDS and hospital informatics solutions and ‘meaningful use’ trends; NHP professional training solutions
in the non-acute ambulatory market; optimizing pricing and business models for online content solutions; macro trends in
payer / provider reimbursement including ‘fee for value’ vs. traditional ‘fee for service’ reimbursement models. {Clients
include: British Medical Journal; Elsevier; F.A. Davis; TheraDoc; WK Health, WK Law & Business}
2004– 2013:Elsevier and Elsevier Health Sciences, (multiple, progressiveroles): Philadelphia,PA
2012 – 2013:Director,CustomerInsights and Analysis: Nursingand Health Professions (NHP)
In chargeof customerintelligenceresearch,competitortracking, nursingeducation/nursingPOCsolutions
market sizing andgrowth
 Conducted customer interviews for Elsevier’s user-design group as part of a major initiative focused on mapping customer
workflows.
 Developed and led NHP’s first ever systematic customer interview initiative for its “E-Solutions” business; conducted
regular, one-on-one interviews with students, didactic and clinical faculty, simulation lab coordinators and
deans/directors of nursing and allied health.
 Conceived of and created NHP’s first in-depth competitor database covering electronic educational products across new
segment areas such as adaptive quizzing, electronic patient charting, simulation, remediation, clinical evaluation tracking,
and live test review.
 Customer insights research results shared across multiple stakeholder groups including senior management, marketing,
sales, finance and product management teams.
2009 – 2012:Director,Customer Intelligence and StrategicPlanning: Global MedicalResearch (GMR)
LedGMR’s“Voiceof theCustomer” researchandend-userengagement;also the developmentandexpansionofglobal
medicalinstitution/ hospitaldatabaseto supportcritical, strategic“e” platform initiatives for clinical content
 Conducted deep-dive market analyses, forecasts and customer segmentation for GMR’s key revenue sectors, ranging from
hospitals to individual subscribers.
 Provided senior management with key actionable insights and strategic recommendations based upon active engagement
with customers including direct interviews and developing ‘personas’ by specialty.
 Created and directed the first customer panel for Elsevier – the Medical Library Advisory Panel in 2009 – comprised of a
wide array of hospitals – academic; for-profit; specialty; launched first European panel (June 2011).
 Led global market analysis by medical specialty in support of journals publishing strategy and competitive analysis.

2. CATHERINE M.GILLIS page2
2004-2009:SeniorCISpecialist,Elsevier CorporateStrategy: Philadelphia,PA
Creatingcompetitiveandbusinesssectorintelligencein STMpublishing
 Conducted detailed analyses for critical company initiatives including its “e-Health strategy”.
 Provided senior management with up to date, in-depth analysis of competitors.
 Provided full assessments of potential acquisitions targets and tracked global healthcare trends.
 Supported business units’ operating strategy with bespoke and desk market research during the company’s annual
planning and budgeting initiatives.
2000 – 2003:ManagingEditori-squared, IMS Health: PlymouthMeeting,PA
Wrote andeditedall U.S. pharmaceuticalcontent for customerportal “i-squared”
 Led strategy development for US marketing, including email campaigns and development of personalized URLs. Analyzed
user metrics: page views, registrations and content ratings.
 Drove a 75% increase in US content for customer Internet portal “i-squared” in less than a year; developed first global
editorial plan for client content.
 Appointed to Core Management Team after six months in position.
 Led a 10-month project to develop and launch new IMS corporate site; planned, wrote and edited content for the entire
site, and directed content publishing.
1998 – 1999:ManagerofStrategicPlanning,Wyeth-LederleVaccines: Radnor,PA
Directedthe businessandstrategicplanningprocess forWyeth’s internationalvaccines business
 Created short- and long-term forecasting models for Wyeth’s adult and pediatric vaccines portfolio, including the first 10-
year global demand model for Prevnar®, the most successful paediatric vaccine lunch in market history (first year sales in
2001 of more than $300M).
 Developed forecasts for Europe, Latin America, and Asia-Pacific, used in the pre-launch planning of Wyeth's conjugate
pneumococcal vaccine, rotavirus vaccine and respiratory syncitial virus vaccine.
 Created forecast model for global influenza market; this forecast was instrumental in Wyeth’s $400 millioninvestment in
FluMist (1999).
 Established and managed the company’s competitive intelligence database and created and wrote a weekly vaccine
market and competitive intelligence newsletter for internal distribution.
 Managed a $3 million annual market research budget.
1989 – 1998:Manager,Strategic Planning& ProductMarketingManager: Saint-Gobain,ValleyForge,PA
Producedeconomicand marketforecastsfor the NorthAmerican composites market
 Developed macroeconomic and industry forecasts for $120 millionplant expansion; created multiple scenarios.
 Led the fiberglass reinforcements division’s annual strategic planning process.
 Actively supported industry trade associations; keynote speaker at the Composites Institute’s Annual Meeting, 1993-1997,
at The Greenbrier, as well as at dozens of other industry events.
 Conducted quarterly survey of business conditions within the composites industry for management and selected
customers.
 Product manager for imported fiberglass product (Unifilo); grew sales from $5M to $7M in three years and developed
inventory reduction plan which saved the company $2M annually (while also serving as strategic planning lead).
EDUCATION & MEMBERSHIPS & ACHIEVEMENTS
Masterof Arts,Economics,Temple University,Philadelphia, Pennsylvania
BachelorofArts,EconomicsandEnglish,Grinnell College, Grinnell, Iowa
Member,Grinnell College Alumni Council (Alumni Engagement & Development committees)
Winner,Steiner Memorial Prize forFiction, Grinnell College
Member,Philadelphia Council of Business Economists
Finisher,11 full marathons, including three Boston Marathons