The quality of the pharmaceutical sales conversation is the # 2 reason physicians restrict access to their practice; whether it is the 1st call or the 15th call it always seems to be the same call and it is rarely clinically relevant nor brand opportunity relevant. We propose to change that!

1. Sales Conversation Manager®
Keeping your sales conversation in sync
with the immediate clinical and brand opportunity

2. Our story begins with WAITING

3. “What am I going to say?”

4. Unless you have 100%
there is always
something to say!

5. The answer to the question is
found in the data in your CRM
system!

6. Rep data analysis
– narrow scope

7. The challenge:
Mining the data
for information
and knowledge

8. The Result:
Always the same call

9. Physicians cite the quality of the sales
conversation, its clinical relevance, as the
#2 reason they restrict access

10. Quality of the Sales
Conversation is a
differentiating skill
of your Top 20% performers

11. 80% of your sales force needs help

12. Introducing:
The Sales Conversation Manager®

14. The Sales Conversation Manager®
Sales Force Reaction
Top 20%
LOVE IT!
Find new opportunities
Middle 80%
LOVE IT!
Can focus on Selling