These slides were used to guide our panel discussion at the 2012 Medicine 2.0 Conference at Harvard/MGH.

1. New Models to Support Social Learning
in Healthcare through Twitter (Panel)
Brian McGowan, PhD (@briansmcgowan)
Author/Consultant
Ryan Madanick, MD (@RyanMadanickMD)
UNC School of Medicine, Chapel Hill, US
Pat Rich, MD (@cmaer)
Canadian Medical Association, Ottawa, Canada
Renee F Berry (@rfberry)
Chief Executive Officer, BeMoRe
Dana Lewis, Swedish, Seattle, US
Phil Baumann, Owner, Health Is Social, Philadelphia, US
Jody Schoger, Communications Consultant, The Woodlands, US

2. This panel will:
• Introduce strategies for improving the signal-to-noise
ratio of healthcare-related information on twitter;
• Describe best practices in planning and implementing a
tweetchat,
• Discuss strategies for leveraging tweetchats and
hashtags to empower new communities across the
various siloes of healthcare from prevention, to
patients, to healthcare professionals; and
• Begin to organize a research agenda by which we may
measure the impact of tweetchats/hashtags in
healthcare quality.

3. Background
Do you use social media?
What do think I mean when I say ‘use’?
• I have an account. What do think I mean when I say ‘social
• I had an account…. media’?
• I lurk. • Twitter
• I contribute. • Facebook
• Personal v profession • Texting
• I promote. • Restricted Membership Portals
• I treat. • Crowdsourced peer-review
• I learn… • Craig’s List
• Crowdspring

4. TOPICS
1. How do you use twitter to support your life-
long learning and sharing?
2. What do you see as the value proposition of
using Twitter for learning (Presumably you
have taken on a new behavior, why?)
3. What is you best twitter experience as it
relates to life-long learning and professional
development?

5. TOPICS
4. What Tweet-chats & hashtags do you use, why?
5. Which do you not use, why?
6. What are the biggest challenges that you see as it
relates to your use? Given first hand accounts, what is
stopping your colleagues from engaging in twitter?
7. Lets talk about the process of launching, hosting,
moderating a tweetchat - what works, what has been
a challenge?

6. TOPICS
8. What questions do we need to answer to better
leverage twitter for information sharing and
collaboration?
9. How would you build a better twitter for
healthcare?
10.How can we use twitter in general, or use
tweetchats and hashtags to study health,
wellness, and learning?