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Visual Frog - Leap into the Cloud
1.
The Cloud Appliance
Company Leap into the Cloud
2.
About Visual Frog •
Visual Frog is a cloud appliance product company offering the “Packaged Cloud” Virtual Server Cloud Virtual Desktop Cloud WAN Accelerator © 2013 Visual Frog, Inc. / Confidential 2
3.
The VDI Market
Size Forecasted growth in the Virtual Desktop Market (in $Bn) Source: Morgan Stanley Research, 2011 and ABI Research, 2012 The client virtualization market is maturing at a rapid pace; new approaches such as workspace as a service (WaaS) and mobile experience virtualization are beginning to emerge. The market itself is beginning to consolidate as larger vendors acquire unique smaller firms to access new capabilities and customer groups. Gartner, “HVD (hosted virtual desktop) deployments are forecast to reach 74 million users by 2014 or 15% of professional desktop users”. The global market for such hosted virtual desktops is forecast to grow from approximately $500 million in 2009 to a cumulative total of nearly $5 billion by 2016 (ABI Research, 2012). IDC Worldwide Client Virtualization 2012 Vendor Analysis Source: IDC MarketScape 2012 © 2013 Visual Frog, Inc. / Confidential 3
4.
Customer Profile • Who
needs Virtual Desktops? Healthcare Clinicians Consultants HIPA Compliance Law • Virtual desktops allow the users to bring their own device (BYOD) • Controls security • Reduces IT hard and support costs • Reduces licensing costs • Enables new employees • Future proofs the desktop • Improved user experience • Access from any device Security profiles Partner Asset Enforcement Remote access to court documents – Centralized control – Large documents – SBU Data Consultants Government Telecommunications Call Centers Retail POS © 2013 Visual Frog, Inc. / Confidential 4
5.
Competitive Landscape • • • • • • • Vmware Citrix Desktone Unidesk Virtual Bridges Oracle Quest
Software Larger vendors naturally offer more capabilities to their customers; thus many of them lead in this study. However, many innovations are coming from the smaller start-ups, which build their whole business around those differentiating innovations. The result is many start-ups are gaining rapid traction in the market and performed well in this study. IDC Worldwide Client Virtualization 2012 Vendor Analysis Source: IDC MarketScape 2012 © 2013 Visual Frog, Inc. / Confidential 5
6.
Projected VDI Costs One of the major factors that prospective
customers consider while deciding which desktop virtualization solution is suitable for them, is cost. Citrix, one of the major players in this Component Cost per concurrent user sphere, offers Virtual desktop solutions Off-the-shelf server $100 - $150 VDI-in-a-Box with Citrix HDX $160 Website, 2013). Figure 5 to the left, Hypervisor $0 to $65 shows the breakdown of the upfront Microsoft VDA License* $0 to $100 costs to acquire the infrastructure Total $260 to $475 per Desktop for under $500 per user (Citrix needed to deploy VDI solutions from Citrix. Costs associated with deploying Citrix’s Virtual Desktop Solution Source: Citrix Website, 2013 © 2013 Visual Frog, Inc. / Confidential 6
7.
Visual Frog JumpBox ©
2013 Visual Frog, Inc. / Confidential 7
8.
Visual Frog Product Product
Line • Bullfrog Cloud No License Fees! Lil Bullfrog Cloud Appliance – SMB Big Bullfrog Cloud Appliance - Enterprise • Tree Frog Virtual Desktop Virtual Desktop Cloud Appliance Thin Client • JumpBox Remote Location Service Accelerator Accelerates VM Without Replication We have 2 solutions ready for delivery! © 2013 Visual Frog, Inc. / Confidential 8
9.
Visual Frog Product Strategic
Focus • First Four Market Verticals Healthcare Energy Law 3D Engineering Government • Building Separate Sales Practices For Each Market Experienced Domain Experts Dedicated Sales Force Highly–Specialized Cloud Programs, Products, People • Practice Verticals General Managers Cloud Expertise Commit to Three Year Revenue Target © 2013 Visual Frog, Inc. / Confidential 9
10.
Visual Frog Product Marketing
Initiatives • Innovation Pavilion Showcase Scenarios Cloud Server Virtual Desktop Accelerator Highlight Industry Pain Points Practice Products Showcased Product Solutions Integration Expertise Showcased in all Areas Demo Center Partner Vertical Promotions Large Conference Room • Briefing Center © 2013 Visual Frog, Inc. / Confidential 10
11.
Visual Frog Delivery Professional
Services • Delivery Team Delivery Engineer • Project Manager Integration Engineer Support Team 7X24 Integration Support Team Post Delivery Support Team Third Level Support Team © 2013 Visual Frog, Inc. / Confidential 11
12.
V-Frog Sales –
Delivery Plan • Industry Energy Health Care Law 3D Engineering Government • Locations Chicago Houston East (Boston / Philadelphia / VA) West (Denver) V-Frog Sales Regions © 2013 Visual Frog, Inc. / Confidential 12
13.
Financial Projections © 2013
Visual Frog, Inc. / Confidential 13
14.
3-Year Success Strategy •
Targeting $50 Million of Revenue in 3 Years • Business Milestones US Regional Sales HQs South West - Houston, TX North East – Boston, MA Mid-West – Chicago, IL West Coast – Denver, CO $5 Million Dollars in Sales • Business Strategic Progressions Hire Sales / Marketing Team Product Brand Marketing Tradeshows Trade Magazines • Marketing Start Q1 2013 • Sales Push Q1 2013 © 2013 Visual Frog, Inc. / Confidential & Proprietary 14
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