This document discusses how the Cabrini Mission Corps is using new technologies and social media tools like YouTube, blogs, Facebook, and Twitter to further their missionary work and engage potential missionaries, alumni, and others interested in their cause. They see these tools as a way to build their brand and make stronger connections. Their guiding principle is to consider what Mother Cabrini would do today to further her mission using current technologies. They plan to continue engaging online, set clearer goals, and stay true to their mission while learning lessons about using social media strategically and consistently.
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1. eMission: What would Mother Cabrini tweet?Utilizing technology to move into new spaces of missionary activity Coraggio! Courage! Justice for immigrants! Trust! Stop human trafficking! LOVE! Gina Scarpello, Cabrini Mission Corps Cabrini Leadership Conference Monday, 26 April 2010
2. Agenda Presentation (25): New World, New Tools CMC response to the NMV What tools we’re using, how we’re using them Plans for the future Lessons Learned Questions (5) Takeaway Activity (15) Appendix: Social Media Resources, surveymonkey.com results
3. New World Online world growing in leaps and bounds, with worldwide reach Millennial generation “digital natives” Web 1.0 (monologue) to Web 2.0 (dialogue) Reflect… that the Lord holds the whole universe in His hands, so your charity must extend to the whole world. – Mother Cabrini
4. New Tools Web 2.0 tools designed to build on relationships around interest areas The online community increasingly expects to be engaged in dialogue More and more tools, and increasingly more user-friendly FREE
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6. Web 2.0 Tools we’re using YouTube Blogs Facebook Twitter Website built on WordPress Also: Social Mention Google Analytics
15. Plans for the future Blog and engage Continue to listen and connect More clearly defined goals built into our strategic/yearly planning Use more social media management tools Stay true to the guiding question If Mother Cabrini were here today, how would she use the tools of the day to further her mission?
16. Lessons learned Technology can be a powerful relationship and community builder - especially around your mission You don’t need to be on all the time, just consistent, there are tools to help with this Having clear goals on a social media “strategy” is key The best way to get started is to get started Listen first, then become part of the conversation Questions?
17. Take Away What struck you about what you heard? What tools does your organization currently employ, which might you consider using in the future? How might Cabrini leadership work together to move into this new space creatively and in service of mission? Reflect… that the Lord holds the whole universe in His hands, so your charity must extend to the whole world. – Mother Cabrini
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19. SocialFish helps associations and nonprofits make the most out of social media. We provide the insight you need – including social media strategy, social media marketing and training for your staff and volunteers.
25. Generate support for your cause or topic by creating a Community page. If it becomes very popular (attracting thousands of fans), it will be adopted and maintained by the Facebook community
Slide 1 (1)Good afternoonThanks for the opp to speak about something I’ve grown very excited aboutThanks for the survey, different people varying degrees of comfort with the subject matterI’m no expert, most of what you see today did not exist even three months ago.
Slide 4 (1)What’s driving
Slide 6 (1)Here’s a snapshot of some of the tools we are usingCertainly, this is not exhaustive – in fact, as I prepared I kept thinking of other “tools” that we’re using, LinkedIn, Skype, Bit.ly and others, but I’m sticking to these