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eMission: What would Mother Cabrini tweet?Utilizing technology to move into new spaces of missionary activity Coraggio! Courage! Justice for immigrants! Trust! Stop human trafficking! LOVE! Gina Scarpello, Cabrini Mission Corps Cabrini Leadership Conference Monday, 26 April 2010
Agenda Presentation (25): New World, New Tools CMC response to the NMV What tools we’re using, how we’re using them Plans for the future Lessons Learned Questions (5) Takeaway Activity (15) Appendix: Social Media Resources, surveymonkey.com results
New World Online world growing in leaps and bounds, with worldwide reach Millennial generation “digital natives” Web 1.0 (monologue) to Web 2.0 (dialogue) Reflect… that the Lord holds the whole universe in His hands, so your charity must extend to the whole world.  – Mother Cabrini
New Tools Web 2.0 tools designed to build on relationships around interest areas The online community increasingly expects to be engaged in dialogue More and more tools, and increasingly more user-friendly FREE
CMC response to the NMV ,[object Object],Goals: Build brand Build stronger connections with: “right fit” potential missioners other Cabrini people/institutions others in our “business” The guiding question If Mother Cabrini were here today, how would she use the tools of the day to further her mission?
Web 2.0 Tools we’re using YouTube Blogs Facebook Twitter Website built on WordPress Also: Social Mention Google Analytics
Organization Page Alumni Group Page
How we’re using the tools
Plans for the future Blog and engage Continue to listen and connect More clearly defined goals built into our strategic/yearly planning Use more social media management tools Stay true to the guiding question If Mother Cabrini were here today, how would she use the tools of the day to further her mission?
Lessons learned Technology can be a powerful relationship and community builder - especially around your mission You don’t need to be on all the time, just consistent, there are tools to help with this Having clear goals on a social media “strategy” is key The best way to get started is to get started Listen first, then become part of the conversation Questions?
Take Away What struck you about what you heard? What tools does your organization currently employ, which might you consider using in the future? How might Cabrini leadership work together to move into this new space creatively and in service of mission? Reflect… that the Lord holds the whole universe in His hands, so your charity must extend to the whole world.  – Mother Cabrini
Resources ,[object Object]
SocialFish helps associations and nonprofits make the most out of social media. We provide the insight you need – including social media strategy, social media marketing and training for your staff and volunteers.
MASHABLE: mashable.com
One stop shop social media guide
ALLTOP: alltop.com

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emission23apr2010 cabrinildrshpconf

  • 1. eMission: What would Mother Cabrini tweet?Utilizing technology to move into new spaces of missionary activity Coraggio! Courage! Justice for immigrants! Trust! Stop human trafficking! LOVE! Gina Scarpello, Cabrini Mission Corps Cabrini Leadership Conference Monday, 26 April 2010
  • 2. Agenda Presentation (25): New World, New Tools CMC response to the NMV What tools we’re using, how we’re using them Plans for the future Lessons Learned Questions (5) Takeaway Activity (15) Appendix: Social Media Resources, surveymonkey.com results
  • 3. New World Online world growing in leaps and bounds, with worldwide reach Millennial generation “digital natives” Web 1.0 (monologue) to Web 2.0 (dialogue) Reflect… that the Lord holds the whole universe in His hands, so your charity must extend to the whole world. – Mother Cabrini
  • 4. New Tools Web 2.0 tools designed to build on relationships around interest areas The online community increasingly expects to be engaged in dialogue More and more tools, and increasingly more user-friendly FREE
  • 5.
  • 6. Web 2.0 Tools we’re using YouTube Blogs Facebook Twitter Website built on WordPress Also: Social Mention Google Analytics
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. How we’re using the tools
  • 15. Plans for the future Blog and engage Continue to listen and connect More clearly defined goals built into our strategic/yearly planning Use more social media management tools Stay true to the guiding question If Mother Cabrini were here today, how would she use the tools of the day to further her mission?
  • 16. Lessons learned Technology can be a powerful relationship and community builder - especially around your mission You don’t need to be on all the time, just consistent, there are tools to help with this Having clear goals on a social media “strategy” is key The best way to get started is to get started Listen first, then become part of the conversation Questions?
  • 17. Take Away What struck you about what you heard? What tools does your organization currently employ, which might you consider using in the future? How might Cabrini leadership work together to move into this new space creatively and in service of mission? Reflect… that the Lord holds the whole universe in His hands, so your charity must extend to the whole world. – Mother Cabrini
  • 18.
  • 19. SocialFish helps associations and nonprofits make the most out of social media. We provide the insight you need – including social media strategy, social media marketing and training for your staff and volunteers.
  • 21. One stop shop social media guide
  • 23. Slice and dice the web, find your people, promote your world
  • 24. CREATE A FACEBOOK PAGE: facebook.com/pages/create.php
  • 25. Generate support for your cause or topic by creating a Community page. If it becomes very popular (attracting thousands of fans), it will be adopted and maintained by the Facebook community
  • 27.

Hinweis der Redaktion

  1. Slide 1 (1)Good afternoonThanks for the opp to speak about something I’ve grown very excited aboutThanks for the survey, different people varying degrees of comfort with the subject matterI’m no expert, most of what you see today did not exist even three months ago.
  2. Slide 4 (1)What’s driving
  3. Slide 6 (1)Here’s a snapshot of some of the tools we are usingCertainly, this is not exhaustive – in fact, as I prepared I kept thinking of other “tools” that we’re using, LinkedIn, Skype, Bit.ly and others, but I’m sticking to these
  4. Slide 17 – (15)Think (3), Pair (3), Share (4,4)