Adaptive SEO is about Web Presence Optimization, not Search Engine Optimization. First you have to understand that Google’s objective is to promote the best websites, not the best “optimized” websites. Search engines want to display the most accurate and varied results for each and every search query. Search engine optimizers know basically what the engines are looking for and attempt to gain a competitive advantage by “gamming” the system. These techniques were not only publicly advertised, but considered industry best practices. The problem was they never met Google’s guidelines in the first place…they just happened to work. Google is Smarter than You and everyone you Know. You might assume “Adaptive” means reactive, but that’s not quite accurate. In fact where SEO is concerned it’s just the opposite. For years search engine optimization companies have been reacting to Google and adopting their techniques to outsmart the search engines. These practices not only proved to be unsustainable, but have taken a dramatic turn for the worst. Regardless of what you think, Google is smarter than you, and everyone you employ… regardless of how tricky you think you are.

1. Because Google
Doesn’t Care about
Your Scrawny little Business

2. So where did your Google Rankings Go?
Did you used to have top rankings for all
those money keywords, but they literary dried
up over night?

3. If you’ve seen a slow Decline in rankings, or if your
rankings disappeared on a specific date, it was most
likely because your SEO team wasn’t playing by
Google’s rules

4. Google’s objective is to promote the Best Websites
Not the Best OPTIMIZED websites

5. Gone are the days of tricking your way to
a number 1 position on the search engines

6. Handy Hint
Free “Do it Yourself” SEO Report
At the End of this Presentation

7. Why Traditional Methods No longer Work

8. Search engine optimizers know basically
what the engines are looking for and
attempt to gain a competitive advantage
by “gamming” the system.

9. These techniques were not only publicly
advertised, but considered industry best
practices.

10. The problem was they never met
Google’s guidelines in the first place.

11. …They just happened to work.

12. These Methods No
longer Work

13. But you probably
already know that by
now….

14. Updates liken Penguin, Panda and
Hummingbird have made it harder
than ever for website owners to
maintain top search engine rankings

15. YesYou Can Still Rank
It just takes a Holistic approach
And more work

16. You can actually
Future Proof
your SEO

18. Adaptive SEO is NOT about
playing cat and mouse with the
search engines.

19. link “earning” not link building
is about…

20. a good sound technical
structure for your website, with
easily indexable pages, clear
navigation and fast load times
is about…

21. being mobile friendly and
socially active (yes, your social
presence is an actual search
engine ranking factor)
is about…

22. reviews and reputation and
citations on directories and
other reputable and industry
related websites
is about…

24. The 5 components of
Optimized content
marketing plan:
Adaptive SEO cannot be
done properly without
the inclusion of Content
Marketing. Your content
should help your target
market through the
buying process and be
distributed effectively
through your social
networks.

25. The 5 components of
Technical SEO
Fundamentals:
The technical funda-
mentals and foundation
of your website need to
be correct from the
outset. Things like Load
Speed, structure and user
experience through
responsive design all play
a part in how the search
engines rank your pages.

26. The 5 components of
Keyword & Competitive
Research:
At the core of every
successful SEO Strategy is
comprehensive research
that includes the discovery
of highly converting non-
branded keywords. As well
as your company branded
keywords that you want to
dominate the results for.

27. The 5 components of
Publish, Socialize, Share:
The social signals
generated through the
top social channels can
be used to increase your
discoverability in the
search engines and can
also help to distribute
your content to anywhere
in the world.

28. The 5 components of
Benchmark, Report &
Improve:
Regular analysis of the
data is essential. Things
like Page Rank Progress,
Backlink Growth,
Good Social Signals,
Increase in Organic Visits,
Website conversions and
Keyword popularity are all
critical in helping you
make the right decisions.

30. Traditional SEO is not as
effective as it used to be

31. Traditional SEO is not as
effective as it used to be
It’s very difficult to trick your
way to top search rankings

32. Traditional SEO is not as
effective as it used to be
It’s very difficult to trick your
way to top search rankings
Not playing by the rules
yesterday can hurt you today

33. Traditional SEO is not as
effective as it used to be
It’s very difficult to trick your
way to top search rankings
Not playing by the rules
yesterday can hurt you today
You can still rank high in the
search results, but you need
change your evil ways and
take a 360° approach

34. works because it
is a LIGITIMATE
sustainable
strategy that will
stand the test of
time

35. • Wondering why your competition is eating
your lunch? This comprehensive website
audit will tell you why…and what you can
do about it.
Full Service Digital Marketing Since 1999
We’re not just a bunch of pretty faces