1.
“ It’s all coming Together ” Carlo Mazzucchelli [email_address] www.complexlab.com www.complexlab.it Culture Changes and Technology

2.
New…Net…Knowledge NOW Economy <ul><li>Digital Age </li></ul><ul><li>Global Communications </li></ul><ul><li>Cyber Space </li></ul><ul><li>Learning organizations </li></ul><ul><li>Dot com millionaires </li></ul><ul><li>Stock market volatility </li></ul><ul><li>GOD and Business </li></ul><ul><li>Techgnosis </li></ul><ul><li>Collective Mind </li></ul><ul><li>… .Out of control…. </li></ul>Pour la premiere fois, Nous vivons dans Une Utopie ! Alberto Manguel

3.
What is technology ? Dizionario Petrocchi 1904 From Greek –téchne, art . Essay of all arts and mestieri. Ramdom House Dictionary 1967 Something phisical, clearly separated from human beings. www.technology.com 2001 3D, HDTV, HTML, http, CD, DVD, MCI, IBM, AOL, Intel, Inspiron,OptiPlax, Onimax, www.technology.com 2001 High Technology is mouse, Web, Net, Coockies, apple, java, spam, server, room, engine, backup, hardware, tools, keyboard, virus, Wired, clustering, scan, zip, file, folder etc. Ramdom House Dictionary 1987 The word is now used to embrace also technology interrelation with life, society and environment . Tehnology is not anymore something separated ( a se stante ). Tech Encyclopedia Online 1998 Technology is now including its consequences as well. Now we know that important technologies can cause important effects. Technology is not neutral anymore as it incorporates all the effects, positives and negatives. www.technology.com 2001 Fire, wheel, arrow, elettricity, TGV, bridges, skycreapers, AWACs, fax, refrigerators, bio-enginerring, clonazione, ingengneria genetica etc. www.technology.com 2001 Virtual reality, products personalization, real time, cyberspace, interactivity, digital, etc.

4.
Technology is our life ! <ul><li>Commerce </li></ul><ul><li>Social Systems </li></ul><ul><li>The Environment </li></ul><ul><li>Individual Psychology </li></ul><ul><li>The Rate of Change </li></ul><ul><li>Institutions </li></ul><ul><li>Individual Freedom </li></ul><ul><li>Our Perception of reality </li></ul><ul><li>Our Mutual Interdependence </li></ul>

5.
Pills, Drugs and Medicines “ YOU ARE WHAT YOU ABSORB &quot;

7.
Books with the solutions you need ! How to, Rules for, Roads, Secrets, etc. Source:amazon.com

8.
Religion, New Age and Tele-evangelists

9.
What’s Real ?

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[ [ Source: Timothy J. Barnhart Source: Timothy J. Barnhart Source: Timothy J. Barnhart Celebration As it is today ! Concept Drawing copyright: Timothy J. Barnhart copyright: Timothy J. Barnhart

11.
R ealistic violence in movies

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Adults’ toys

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Meanings a re n ot Things

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Technophiles Technophobes Techno-addicted The promises of Technology <ul><li>Solutions </li></ul><ul><li>Better life </li></ul><ul><li>Greater professionality </li></ul><ul><li>Better performance </li></ul><ul><li>More happiness </li></ul><ul><li>Speed </li></ul><ul><li>Everything cheaper </li></ul><ul><li>Simpler than before </li></ul><ul><li>Greater security and stability </li></ul><ul><li>Privacy and control </li></ul><ul><li>Less worries </li></ul><ul><li>Greater connectivity </li></ul><ul><li>Better and more constant relationships </li></ul><ul><li>More wealth </li></ul>… are we all addicted ?

15.
&quot;My motive for doing what I am going to do is simply personal revenge. I do not expect to accomplish anything by it. Of course, if my crime (and my reasons for committing it) gets any public attention, it may help to stimulate public interest in the technology question and thereby improve the chances of stopping technology before it is too late ; but on the other hand most people will probably be repelled by my crime, and the opponents of freedom may use it as a weapon to support their arguments for control over human behavior. I have no way of knowing whether my action will do more good than harm. I certainly don't claim to be an altruist or to be acting for the 'good' (whatever that is) of the human race. I act merely from a desire for revenge.&quot; (from the sentencing memorandum) And….The New Luddites Unabomber

16.
Where am I(p)? I’d like to get on with my work ! <ul><li>Media (intrusive) </li></ul><ul><li>Telephone (obsessive) </li></ul><ul><li>Mobile Phone (irritating) </li></ul><ul><li>PCs + WAPs (wired shut) </li></ul><ul><li>Appliances (dominating) </li></ul><ul><li>Traffic (congested) </li></ul><ul><li>Shopping centers (noisy) </li></ul>… . no way !

17.
And I like Real Places <ul><li>See and choose a place I like without…….surfing </li></ul><ul><li>Be surprised by a landscape </li></ul><ul><li>Feel emotions driving my car on a Vosges mountain road…slowly </li></ul><ul><li>Avoid Celebration and Las Vegas </li></ul><ul><li>Organize my trips myself </li></ul><ul><li>Feel tridimensionality without a screen as a fourth dimension </li></ul><ul><li>Take my own pictures instead of downloading them </li></ul><ul><li>Find something difficult, extreme, unknown, unplanned </li></ul>

18.
And I want to eat food that I like…. <ul><li>Gorgonzola, Roquefort, Stilton, Parmigiano </li></ul><ul><li>Spaghetti, Orecchiette, Linguine, Bucatini, Farfalle, Penne, </li></ul><ul><li>Pizza the Italian way…. </li></ul><ul><li>Chianti, Barolo, Barbaresco, Sfursat, St Emillion, Muscadet…. </li></ul><ul><li>Grappa, Armagnac, Schnaps.. </li></ul><ul><li>Risotto, Risi e Bisi, </li></ul><ul><li>Osso Buco, </li></ul><ul><li>Fish & chips </li></ul>Squacquerone Marzolino ROBIOLA d’alba BRESCIANELLA CACIOTTA Caciocavallo SCAMORZA Canestrato mascarpone scimudin raviggiolo Provolone

19.
Technology is changing our lives <ul><li>Once upon a time nature was our timepiece </li></ul><ul><li>Today we : </li></ul><ul><ul><li>Live in a car </li></ul></ul><ul><ul><li>Talk on the telephone </li></ul></ul><ul><ul><li>Write e-mails </li></ul></ul><ul><ul><li>Work with our laptop </li></ul></ul><ul><ul><li>Listen to music </li></ul></ul><ul><ul><li>Are wired, connected, online, synchronized… </li></ul></ul><ul><li>Attention-deficit disorder </li></ul><ul><ul><li>Too much information = a new form of poverty </li></ul></ul>Technology never fails, Humans do ! If you're not keeping up, you're falling behind

20.
Communication is a screen <ul><li>Cinema </li></ul><ul><li>Television </li></ul><ul><li>E-books </li></ul><ul><li>Computers </li></ul><ul><li>Gameboy </li></ul><ul><li>Palmtops </li></ul><ul><li>Pagers </li></ul><ul><li>Person finder </li></ul><ul><li>Mobile phones </li></ul><ul><li>Microwave oven </li></ul><ul><li>Internet </li></ul><ul><li>Computed Tomography </li></ul><ul><li>Video-doorbell </li></ul><ul><li>Never lost system </li></ul>It drives us It informs us It entertains us It conditions us !

21.
Time is the real problem <ul><li>Lack of time </li></ul><ul><li>Real Time </li></ul><ul><li>Time Management </li></ul><ul><li>Deadline </li></ul><ul><li>Checklist </li></ul><ul><li>Multitask </li></ul><ul><li>Behind Time </li></ul><ul><li>Find Time </li></ul><ul><li>Save Time </li></ul>Time = sense of urgency! <ul><li>Fill Time </li></ul><ul><li>Kill Time </li></ul><ul><li>Out of Time </li></ul><ul><li>Time Limit </li></ul><ul><li>In Time </li></ul><ul><li>Waste of Time </li></ul><ul><li>Pastime </li></ul>Source: High Tech High Touch, Naisbitt

22.
Perhaps it’s just a matter of P erception <ul><li>Time </li></ul><ul><li>Food </li></ul><ul><li>Space </li></ul><ul><li>Quality </li></ul><ul><li>Trust </li></ul><ul><li>Products </li></ul><ul><li>Freedom </li></ul><ul><li>Relationships </li></ul>We are all technology addicted !

23.
The Internet is our new POLIS ( wired shut ) <ul><li>The Internet is changing the rules </li></ul><ul><li>It’s an immaterial space </li></ul><ul><li>It isn’t like televison </li></ul><ul><ul><li>Interactivity and personalization with positive feedback loop </li></ul></ul><ul><ul><li>It’s on demand </li></ul></ul><ul><ul><li>Hypertext, from Internet to Gutenberg ( Umberto Eco ) </li></ul></ul><ul><ul><li>Hyperlinks </li></ul></ul><ul><ul><li>Many to one </li></ul></ul>Internet, the nervous system of the collective mind!

24.
What is Internet NIMDA

25.
Personal book vs. Personal Computer Gutenberg and Bill Gates <ul><li>From Papyri, to Sacred Books, Bibles , and bits </li></ul><ul><li>Gutenberg gave us the Personal Book </li></ul><ul><li>Bill Gates gave us Personal Computer and the Gutenberg Project </li></ul><ul><li>The computer more than a simple book ? Are we ready for it? </li></ul><ul><ul><li>Pervasive computing and the changing h ome </li></ul></ul><ul><ul><li>Television as the Internet media for the masses ? </li></ul></ul>WWW &quot;World Library of Knowledge&quot;

26.
Computers Overcoming the culture of silence <ul><li> </li></ul><ul><li> Ivan: Lover of sports, mom, two brothers, sister Who feels Great, Happy, Good Who needs patience, attention, TV Who fears getting killed, bad grades, failing Who gives clothes, money, love Who would like to meet Michael Jordan and Scottie Pippen </li></ul>P oem by Ivan Garcia, age 10:

27.
For a world w ithout rule s

28.
The Leary Biscuit

29.
Globalization Integration Convergence <ul><li>Globalization is already part of our lives </li></ul><ul><li>It must be managed, the battle is not over yet: </li></ul><ul><ul><li>Will borders disappear or just move ? </li></ul></ul><ul><ul><li>Hamburgers everywere or local products from local markets ? </li></ul></ul><ul><ul><li>Must we always be in a hurry? (food, life, etc.) </li></ul></ul><ul><ul><li>Crime is becoming global too </li></ul></ul><ul><ul><li>News sources, distribution and control </li></ul></ul><ul><ul><li>Global pill effects (Bayer and LIPOBY) </li></ul></ul><ul><ul><li>Different languages or many dialects ? </li></ul></ul><ul><li>But standardization will not happen </li></ul><ul><ul><li>The European Union will not kill roquefort </li></ul></ul>No more music borders

30.
<ul><li>Technology is driving </li></ul><ul><li>Distances are reduced </li></ul><ul><li>Time perception has changed </li></ul><ul><li>Perpetual transition </li></ul><ul><li>No standards as a standard </li></ul><ul><li>Uncertainty and fear </li></ul><ul><li>It’s global </li></ul>Unprecedented Speed up Source:Nokia The Long Now, The Profound Now

31.
Life 20 years ago was without…. <ul><li>Videorecorder </li></ul><ul><li>Tv/radio zapper </li></ul><ul><li>Fax </li></ul><ul><li>Credit Card </li></ul><ul><li>Cordless Phone </li></ul><ul><li>Goretex </li></ul><ul><li>Viacard / Telepass </li></ul><ul><li>Satellite TV </li></ul><ul><li>Digital camera </li></ul><ul><li>Palmtop </li></ul><ul><li>DVD </li></ul><ul><li>Airbag </li></ul><ul><li>Pager </li></ul><ul><li>ABS </li></ul><ul><li>Cell phones </li></ul><ul><li>Internet </li></ul><ul><li>Microwave owen </li></ul><ul><li>Videogames </li></ul><ul><li>CD-ROM </li></ul><ul><li>Answer phone </li></ul><ul><li>Air-Bag </li></ul><ul><li>Compact disc </li></ul>… 99% of these innovations are technological Source: Mondovisione, Raimondo Boggia

32.
The Cyborg is here with us

33.
The Cyborg is here

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Miniaturization Figure 3. Progressive miniaturization by the computer industry has enabled wearable devices to become less obtrusive over the past 16 years. (a) 1980 prototype with a 1.5-inch CRT; (b) late 1980s multimedia computer with a 0.6-inch CRT; (c) a more recent commercially available display; (d) a current, nearly undetectable, prototype consisting of eyeglasses, a handheld control, and a computer worn in back under the shirt. Source:Steve Mann

35.
Biotechnology

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The Body Voyage Project

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Where is this taking us ? <ul><li>Body Art and Cyborg Artists </li></ul><ul><li>&quot;There seems to be this Frankensteinian fear of technology with biology. It's all a part of that fin de siecle madness, which has gripped the world as we approach the end of the millennium.&quot; But is not his fascination with machines a little dated as we enter the information age? ” Not at all. People say ' cyborg ' meaning this metallic, phallic, stainless steel creature of the 20s,&quot; Stelarc says. &quot;The bizarre thing is tomorrow's technology will mostly be inside the body not outside.&quot; </li></ul>Virtual Body Robot Arm Third Hand Suspended Body

38.
The History of the Future <ul><li>Nothing is great or little except by comparison </li></ul><ul><li>Future planning is a must </li></ul><ul><li>Thinking scenario </li></ul><ul><li>Planning scenario </li></ul>The future of the future is the past. Marshall McLuhan

39.
<ul><li>Speed isn’t necessary…..go slow </li></ul><ul><li>Convergence will speed up the economy, may not create jobs </li></ul><ul><li>Globalization will slow localization </li></ul><ul><li>Information will speed up talk </li></ul><ul><li>not thoughts </li></ul>Conclusions ( The Conclusion is…….. there is no formula …… )

40.
Conclusions <ul><li>Something is wrong with today’s technological world and our cultural relationship to it </li></ul><ul><li>Humans have four cylinders, technology two </li></ul><ul><li>We can live without technology </li></ul><ul><li>Technology isn’t a demon nor an angel </li></ul><ul><li>Technology isn’t neutral either </li></ul><ul><li>Technology is a ‘cheat’, has always been a cheat </li></ul><ul><li>Technology extends our creative power but blocks our natural creativity </li></ul><ul><li>‘ The street finds its use for things’ </li></ul><ul><li>We all live in a Global MCVillage </li></ul>( The Conclusion is…….. there is no formula …… )