Data Masking Case Study Slide Deck

CLODINE MALLINCKRODT
Business Analyst & Content Developer
Clodine@WebWoman.TV

CASE STUDY:
DATA MASKING-RELATED MATERIAL
CREATED FOR AXIS TECHNOLOGY, LLC
2004-2010

Length
Slides: 18
Narration: 3 min

Clodine Mallinckrodt. © 2011. All Rights Reserved. www.Webwoman.TV. 1

In This Presentation

 Introduction
 Experience
 Samples
 Process illustration  Website and widget
 Process documentation  PowerPoint Template

 Logo  Conference Presentation

 T-shirt  Narrated Software Demo

 Brochure  Project Management Tools

 Candy


Intro

 In 2004, I was the 5th employee of Axis
Technology, LLC, a boutique IT strategy consulting
firm.
 Less than 2 years later, I‟d moved from Boston to NYC
to set up the Manhattan office, and the company was
the second-fastest growing in MA.


Experience

 During my 6+ years with Axis, I wore many hats –
including launching engagements at clients sites while
developing company sales material.
 In those years, I helped the firm develop a new area of
expertise – data masking – into a sophisticated
service and product offering.


Purpose

 The following samples are all related to 1 topic: data
masking. Together, they demonstrate the:
 Range of duties I performed, including writing, visual
design, information architecture/flow, business
analysis, project management, and business development
support.
 Variety of mediums I am proficient in – from web sites and
narrated screen-casts for training, to logos and glossy print
brochures.
 Customization of formats I achieved
(tone, length, delivery, etc.) to accommodate very different
audiences – from techies to management, from contractors to
customers.
 Each sample answers a specific branding or messaging question.

“What is it?”

 I helped educate clients and colleagues through
words and pictures:


“How is it done?”

 I helped define and thoroughly document the 5-step
process, including developing protocol tools and
producing „cookbook‟-style manuals:


“How do we brand it?”

 I created a logo to symbolize the data masking
process, and icons for its tools and steps:
 This basic design, in the original color scheme, was customized
for different client engagements.
 The binary numbers locked away spell the word „data‟ in ASCII
code.


“How do we raise awareness of it?”

 The t-shirts I designed were adored in our IT circles:


“How do we present it in print?”

 Here is the brochure package I wrote, designed, and
created all inserts, graphics and most photography for:


“How do we present it online?”

 Here is the Plone-based custom skin and slideshow
widget I designed for the website upgrade I led:


“How do we pitch it?”

 My simple PPT Template design accommodated
diagrams and screenshots well, and I wrote and
illustrated many a sales presentation:


“How do we present it to peers?”

 I created the presentation given at the New York
Oracle Users Group Conference 2009, including
writing the speaker‟s script:


“How do we demo the software?”

 Writing, capturing, narrating and editing screen-
casts (screen action) for sales and training purposes
is a longtime specialty:
 I also helped name the product DMsuite.


“How do we run implementation?”

 I customized everything from sophisticated Excel
documents to SharePoint-based dashboards in order to
report progress and metrics to different clients:


“How do we make them remember it?”

 For a client gathering in 2006, I had the idea of
printing the company name, core theme, service
offerings and related industry phrases on M&Ms:


End of Presentation.

 Thank you for reviewing these samples of my
work.

Tip: Use the titles of slides (e.g. “How do we pitch it?”)
to ask branding and messaging questions of your own
product or service.


CLODINE MALLINCKRODT
Business Analyst & Content Developer

CLODINE@WEBWOMAN.TV
WWW.WEBWOMAN.TV


Data Masking Case Study Slide Deck

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Data Masking Case Study Slide Deck

Ähnlich wie Data Masking Case Study Slide Deck (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Data Masking Case Study Slide Deck