Online signups are a great way to increase membership sales - this short presentation give an overview of some best practices. With ClubReady you can put any of your packages online very easily and integrate fully with your website look and feel.

1. Increasing Club Sales
With Online Signups
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2. Why Online Signup?
• Great for lower price plans or low price model
• Great for lower price special offers
• Captures the people that don’t want to talk to a
sales consultant (are intimidated)
• Makes it easy to buy (impulse)
• Easy to integrate into your website
• Easy to use in marketing efforts
• Include in prospect automation to catch people
months later
• Online signup form is designed with best practices
to remove barriers to yes
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3. Brand To Your Club
Any sales package installment type in ClubReady can be “online enabled”
Default Skin Easily Skinned To Any Design
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4. Don’t Have Too Many Online Options
• When faced with lots of options studies show that
the most likely outcome is no decision is made at
all
• 3 online options max for a similar type of service
(like membership)
• Have a “decoy” plan (see next slides..)
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5. Getting People To Click Buy Now
• People assess value in relative terms
• You can control the point of reference for value
• You can make certain options “appear” more
valuable if they are side by side with a “less
valuable” option (decoy)
• Having 1 option that is higher priced but not as
much real additional value will make the other
options seem much more valuable & you will sell
more – people love value & it makes them buy!
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6. Getting People To Click Buy Now
Membership Plan 1 Membership Plan 2 Membership Plan 3
$19 Setup Fee $0 Setup Fee $89 Setup Fee
$29 / month $39 / month $69 / month
All Classes 24 / hr Club Access 24 / hr Club Access
Free Evaluation 1 PT Session Per Month
All Classes Multi-Club Access
1 PT Session Per Month
This is just an example – without a frame of
reference people cannot assess value – if you This is a decoy – it
give them choices “designed” to allow them makes the other plans
to find what is most valuable – they will go for look more valuable
value and forget all other “value” references.
This has been proved by many studies.
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7. Getting People To Click Buy Now
Other factors – in your lead up pages to online
signup and also on branded online signup pages
• Offer social proof
• Testimonials, benefits
• Photos of people
• Make how to cancel clear and upfront
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8. Productivity, Sales, Wellness
www.ClubReady.com
support@clubready.com
1-800-405-4818
1-800-405-4818