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Driving 
Innova+on 
in 
a 
Global 
Economy 
© 2014 SRI International 
Stephen 
Ciesinski 
Vice 
President 
& 
General 
Manager, 
SRI 
Interna+onal 
August 
14, 
2014
SRI 
Interna:onal 
– 
History 
of 
Con:nuous 
Innova:on 
People 
use 
mul*ple 
SRI 
innova*ons 
every 
day 
Computer 
mouse 
© 2014 SRI International 
Address 
reading 
Electronic 
banking 
Low 
cost 
solar-­‐grade 
silicon 
Cancer 
drugs 
Color 
film 
reproduc:on 
Natural 
language 
pla<orm 
HDTV 
1st 
ARPA-­‐Net 
message
SRI 
-­‐ 
Who 
We 
Are 
A 
world-­‐leading 
independent 
R&D 
organiza*on 
© 2014 SRI International 
• Founded 
by 
Stanford 
in 
1946 
– Located 
in 
heart 
of 
Silicon 
Valley 
– Not-­‐for-­‐profit 
corpora+on 
– Independent 
in 
1970 
• 2,100 
staff 
members 
– 43% 
with 
advanced 
degrees 
– More 
than 
20 
loca+ons 
worldwide 
• Consolidated 
2013 
revenue 
~$550M 
• Expanding 
Interna+onally 
SRI 
headquarters, 
Menlo 
Park, 
CA 
Sarnoff, 
Princeton, 
NJ 
SRI Harrisonburg, Virginia SRI State College, Pennsylvania SRI Tokyo, Japan SRI Washington, D.C. SRI St. Petersburg, Florida
SRI’s 
Five 
Disciplines 
of 
Innova:on 
© 2014 SRI International 
Market 
Success 
Important 
Customers 
& 
Markets 
High 
Value 
Crea:on 
Innova:on 
Champions 
Innova:on 
Teams 
Organiza:onal 
Alignment 
Disciplines 
are 
mul+plica+ve 
Top 
10 
Business 
Book 
of 
the 
Year!
Need 
for 
Applied 
Research 
Universi:es 
Corpora:ons 
Fundamental 
Science 
© 2014 SRI International 
Basic 
Research 
Applied 
Research 
Product 
Development 
Produc:on 
Budget pressure Profit Demands
The 
Applied 
Research 
Gap 
– 
SRI’s 
Unique 
Role 
Universi:es 
Fundamental 
Science 
© 2014 SRI International 
SRI 
Corpora:ons 
Basic 
Research 
Applied 
Research 
Product 
Development 
Produc:on 
Who 
fills 
this 
gap? 
Innova+on 
happens 
“here” 
© 
2012 
SRI 
Interna+onal
SRI’s 
Defini:on 
of 
Innova:on 
Ensure 
everyone 
is 
working 
toward 
same 
goal 
Innova:on: 
© 2014 SRI International 
The 
crea+on 
and 
delivery 
of 
new 
customer 
value 
in 
the 
marketplace 
with 
a 
sustainable 
business 
model
Breakthrough 
Innova:on 
Leads 
to 
Job 
Crea:on 
• Net 
jobs 
gained 
from 
startups 
(1977-­‐2005): 
+85 
6,000,000 
4,000,000 
2,000,000 
-­‐ 
(2,000,000) 
(4,000,000) 
© 2014 SRI International 
million 
• Net 
jobs 
gained 
from 
exis+ng 
firms: 
-­‐30 
million 
(6,000,000) 
New 
USA 
Jobs 
by 
Source 
(1977-­‐2005) 
1977 
1981 
1985 
1989 
1993 
1997 
2001 
2005 
Net 
Jobs 
Gain 
from 
Startups 
Net 
Jobs 
Gain 
from 
Exis+ng 
firms 
Source: 
Business 
Dynamics 
Sta+s+cs, 
Tim 
Kane
Growing 
Markets 
© 2014 SRI International 
7 
billion 
people 
now 
moving 
to 
9 
billion 
people 
in 
2050
How 
we 
Interact 
with 
our 
World 
is 
Changing 
© 2014 SRI International
Product 
Lifecycles 
are 
Gecng 
Shorter 
Development 
© 2014 SRI International 
Introduc+on 
Growth 
Maturity 
Decline 
Time 
Sales 
Volume 
Mul:ple 
Reasons: 
• Faster 
informa+on 
flow 
• Faster 
development 
cycles 
• Worldwide 
compe++on 
• Faster 
logis+cs 
• Elevated 
expecta+ons 
• Outsourcing 
– 
everywhere!
Example: 
Logis:cs 
is 
a 
Growing 
Challenge 
• E-­‐commerce 
B2C 
ecommerce 
Sales 
(US$ 
Trillion) 
$1.06 
© 2014 SRI International 
will 
double 
in 
next 
5 
years 
• Rise 
of 
same 
day 
delivery 
requires 
new 
distribu+on 
methods 
$1.25 
$1.51 
Source: eMarketer Research 
$1.77 
$2.05 
$2.36 
2012 
2013 
2014 
2015 
2016 
2017
Example: 
Educa:on 
is 
Being 
Revolu:onized 
800% 
600% 
400% 
200% 
0% 
© 2014 SRI International 
1984 1990 1996 2002 2008 
Price 
as 
percent 
of 
Price 
in 
1984 
College tuition 
Medical care 
Gasoline 
All consumer items 
2014 
100% 
Source: 
Bureau 
of 
Labor 
Sta+s+cs
Unlimited 
Opportuni:es 
Food 
technology 
© 2014 SRI International 
Digital 
educa+on 
Social 
media 
Intelligent 
services 
Addi+ve 
manufacturing 
Advanced 
logis+cs
Global 
Innova:on 
Economy 
Driven 
by 
both 
markets 
and 
technology 
World 
of 
abundance 
-­‐ 
unlimited 
opportuni*es 
© 2014 SRI International 
Rapid, 
exponen*al 
change 
Intense, 
global 
compe**on
What 
Can 
We 
Learn 
From 
Silicon 
Valley 
Any 
Region 
of 
the 
World 
can 
also 
Achieve 
Success 
© 2014 SRI International 
San 
Francisco 
• Target 
Big 
Markets 
• Develop 
and 
Encourage 
Talent 
• Build 
Funding 
Sources 
• Provide 
Mentors 
and 
Coaches 
• Regulatory 
framework 
• Grow 
Major 
R&D 
Universi+es 
• Ins+ll 
Entrepreneurial 
culture 
• Large 
companies 
and 
clusters 
• Meritocracy 
= 
achievement 
(not 
$) 
Stanford 
University 
Sand Hill 
Road 
San 
Jose
Always 
Ready 
for 
the 
Next 
Big 
Thing 
Electronics 
1939 
© 2014 SRI International 
Social 
Networking 
2014 
Working 
on 
Microprocessors 
PCs 
Networking 
Internet 
1947 
1968 
1976 
1984 
1995 
Semiconductors 
1939 
Other 
major 
industries 
grown 
in 
Silicon 
Valley: 
2004 
Semiconductor 
equipment, 
voicemail, 
sooware 
tools, 
applica+on 
sooware, 
medical 
equipment 
and 
devices, 
clean 
tech, 
gaming, 
mobile 
and 
more
Recrea:ng 
Silicon 
Valley 
Exactly? 
BeGer 
to 
take 
Key 
Elements 
and 
Apply 
to 
your 
© 2014 SRI International 
Unique 
Environment 
US 
STATES 
COUNTRIES 
Silicon 
Bayou 
(Louisiana) 
Silicon 
Beach 
(Santa 
Barbara) 
Silicon 
Forest 
(Oregon) 
Silicon 
Glacier 
(Montana) 
Silicon 
Hollow 
(Tennessee) 
Silicon 
Mesa 
(New 
Mexico) 
Silicon 
River 
(Missouri) 
Silicon 
Swamp 
(Florida) 
Silicon 
Sandbar 
(Cape 
Cod) 
Silicorn 
Valley 
(Iowa) 
Billy-­‐can 
Valley 
(Australia) 
Silicon 
Forest 
(Australia) 
Silicon 
Ditch 
(England) 
Silicon 
Fen 
(England) 
Silicon 
Spires 
(England) 
Silicon 
Glen 
(Scotland) 
Silicon 
Isle 
(Ireland) 
Silicon 
Plateau 
(India) 
Silicon 
Polder 
(Netherlands) 
Silicon 
Wadi 
(Israel)
Chile 
is 
at 
a 
Cri:cal 
Juncture 
• 20 
years 
of 
amazing 
growth 
• Remains 
© 2014 SRI International 
dependent 
on 
resource 
extrac+on 
• “Innova+on 
is 
the 
main 
trigger 
of 
long 
term 
economic 
growth” 
Sources: WEF, The Economist, Brookings Institute
Chile 
-­‐ 
At 
a 
“Crossroads” 
Transi*oning 
from 
an 
‘efficiency-­‐driven’ 
to 
an 
‘innova*on 
driven’ 
economy 
© 2014 SRI International 
Chile 
Singapore 
Other Transition Economies 
Source: 
World 
Economic 
Forum
Chile 
is 
Taking 
The 
Right 
Path 
• Established 
© 2014 SRI International 
and 
improving 
ins+tu+ons 
• Management 
talent 
• Entrepreneurial 
philosophy 
• Increasing 
interest 
in 
R&D 
• Developed 
infrastructure 
• High 
quality 
of 
living 
• Strong 
government 
support 
for 
innova+on
CORFO 
and 
SRI’s 
Go 
to 
Market 
Compe::on 
• Iden+fy 
© 2014 SRI International 
promising 
Chilean 
inven+ons 
& 
entrepreneurs 
• Create 
self-­‐sustaining 
innova+on 
ecosystem 
• Build 
rela+onships 
between 
Silicon 
Valley 
and 
Chile 
• Assist 
entrepreneurs 
taking 
their 
products 
to 
market
© 2014 SRI International 
Government 
Educa:on 
Ventures 
& 
SMEs 
Established 
Industries 
23 
What 
Does 
the 
Innova:on 
Economy 
Require? 
Success 
= 
comprehensive 
ac*on 
plan 
aimed 
at 
CREATING 
VALUE 
! 
New 
Innova9on 
Economy
Now 
is 
the 
Time 
for 
Chile 
-­‐ 
SEIZE 
THE 
MOMENT 
• Compe++on 
© 2014 SRI International 
is 
s+ff 
and 
increasing 
• But 
with 
hard 
work 
and 
strong 
leadership, 
Chile 
can 
leverage 
strengths 
to 
become 
the 
innova+on 
hub 
of 
La+n 
America 
24
© 2014 SRI International 
Headquarters: 
Silicon 
Valley 
333 
Ravenswood 
Avenue 
Menlo 
Park, 
CA 
94025-­‐3493 
650.859.2000 
Washington, 
D.C. 
1100 
Wilson 
Blvd., 
Suite 
2800 
Arlington, 
VA 
22209-­‐3915 
703.524.2053 
Princeton, 
New 
Jersey 
201 
Washington 
Road 
Princeton, 
NJ 
08540 
609.734.2553 
Addi*onal 
U.S. 
and 
interna*onal 
loca*ons 
www.sri.com 
Robert S. Pearlstein 
Executive Director, 
International Business Development 
SRI International 
Email: robert.pearlstein@sri.com 
Nathan Young 
Business Development Representative 
SRI International – Chile 
Email: nathan.young@sri.com

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Presentacion Stanford Research Institute (SRI) - CORFO

  • 1. Driving Innova+on in a Global Economy © 2014 SRI International Stephen Ciesinski Vice President & General Manager, SRI Interna+onal August 14, 2014
  • 2. SRI Interna:onal – History of Con:nuous Innova:on People use mul*ple SRI innova*ons every day Computer mouse © 2014 SRI International Address reading Electronic banking Low cost solar-­‐grade silicon Cancer drugs Color film reproduc:on Natural language pla<orm HDTV 1st ARPA-­‐Net message
  • 3. SRI -­‐ Who We Are A world-­‐leading independent R&D organiza*on © 2014 SRI International • Founded by Stanford in 1946 – Located in heart of Silicon Valley – Not-­‐for-­‐profit corpora+on – Independent in 1970 • 2,100 staff members – 43% with advanced degrees – More than 20 loca+ons worldwide • Consolidated 2013 revenue ~$550M • Expanding Interna+onally SRI headquarters, Menlo Park, CA Sarnoff, Princeton, NJ SRI Harrisonburg, Virginia SRI State College, Pennsylvania SRI Tokyo, Japan SRI Washington, D.C. SRI St. Petersburg, Florida
  • 4. SRI’s Five Disciplines of Innova:on © 2014 SRI International Market Success Important Customers & Markets High Value Crea:on Innova:on Champions Innova:on Teams Organiza:onal Alignment Disciplines are mul+plica+ve Top 10 Business Book of the Year!
  • 5. Need for Applied Research Universi:es Corpora:ons Fundamental Science © 2014 SRI International Basic Research Applied Research Product Development Produc:on Budget pressure Profit Demands
  • 6. The Applied Research Gap – SRI’s Unique Role Universi:es Fundamental Science © 2014 SRI International SRI Corpora:ons Basic Research Applied Research Product Development Produc:on Who fills this gap? Innova+on happens “here” © 2012 SRI Interna+onal
  • 7. SRI’s Defini:on of Innova:on Ensure everyone is working toward same goal Innova:on: © 2014 SRI International The crea+on and delivery of new customer value in the marketplace with a sustainable business model
  • 8. Breakthrough Innova:on Leads to Job Crea:on • Net jobs gained from startups (1977-­‐2005): +85 6,000,000 4,000,000 2,000,000 -­‐ (2,000,000) (4,000,000) © 2014 SRI International million • Net jobs gained from exis+ng firms: -­‐30 million (6,000,000) New USA Jobs by Source (1977-­‐2005) 1977 1981 1985 1989 1993 1997 2001 2005 Net Jobs Gain from Startups Net Jobs Gain from Exis+ng firms Source: Business Dynamics Sta+s+cs, Tim Kane
  • 9. Growing Markets © 2014 SRI International 7 billion people now moving to 9 billion people in 2050
  • 10. How we Interact with our World is Changing © 2014 SRI International
  • 11. Product Lifecycles are Gecng Shorter Development © 2014 SRI International Introduc+on Growth Maturity Decline Time Sales Volume Mul:ple Reasons: • Faster informa+on flow • Faster development cycles • Worldwide compe++on • Faster logis+cs • Elevated expecta+ons • Outsourcing – everywhere!
  • 12. Example: Logis:cs is a Growing Challenge • E-­‐commerce B2C ecommerce Sales (US$ Trillion) $1.06 © 2014 SRI International will double in next 5 years • Rise of same day delivery requires new distribu+on methods $1.25 $1.51 Source: eMarketer Research $1.77 $2.05 $2.36 2012 2013 2014 2015 2016 2017
  • 13. Example: Educa:on is Being Revolu:onized 800% 600% 400% 200% 0% © 2014 SRI International 1984 1990 1996 2002 2008 Price as percent of Price in 1984 College tuition Medical care Gasoline All consumer items 2014 100% Source: Bureau of Labor Sta+s+cs
  • 14. Unlimited Opportuni:es Food technology © 2014 SRI International Digital educa+on Social media Intelligent services Addi+ve manufacturing Advanced logis+cs
  • 15. Global Innova:on Economy Driven by both markets and technology World of abundance -­‐ unlimited opportuni*es © 2014 SRI International Rapid, exponen*al change Intense, global compe**on
  • 16. What Can We Learn From Silicon Valley Any Region of the World can also Achieve Success © 2014 SRI International San Francisco • Target Big Markets • Develop and Encourage Talent • Build Funding Sources • Provide Mentors and Coaches • Regulatory framework • Grow Major R&D Universi+es • Ins+ll Entrepreneurial culture • Large companies and clusters • Meritocracy = achievement (not $) Stanford University Sand Hill Road San Jose
  • 17. Always Ready for the Next Big Thing Electronics 1939 © 2014 SRI International Social Networking 2014 Working on Microprocessors PCs Networking Internet 1947 1968 1976 1984 1995 Semiconductors 1939 Other major industries grown in Silicon Valley: 2004 Semiconductor equipment, voicemail, sooware tools, applica+on sooware, medical equipment and devices, clean tech, gaming, mobile and more
  • 18. Recrea:ng Silicon Valley Exactly? BeGer to take Key Elements and Apply to your © 2014 SRI International Unique Environment US STATES COUNTRIES Silicon Bayou (Louisiana) Silicon Beach (Santa Barbara) Silicon Forest (Oregon) Silicon Glacier (Montana) Silicon Hollow (Tennessee) Silicon Mesa (New Mexico) Silicon River (Missouri) Silicon Swamp (Florida) Silicon Sandbar (Cape Cod) Silicorn Valley (Iowa) Billy-­‐can Valley (Australia) Silicon Forest (Australia) Silicon Ditch (England) Silicon Fen (England) Silicon Spires (England) Silicon Glen (Scotland) Silicon Isle (Ireland) Silicon Plateau (India) Silicon Polder (Netherlands) Silicon Wadi (Israel)
  • 19. Chile is at a Cri:cal Juncture • 20 years of amazing growth • Remains © 2014 SRI International dependent on resource extrac+on • “Innova+on is the main trigger of long term economic growth” Sources: WEF, The Economist, Brookings Institute
  • 20. Chile -­‐ At a “Crossroads” Transi*oning from an ‘efficiency-­‐driven’ to an ‘innova*on driven’ economy © 2014 SRI International Chile Singapore Other Transition Economies Source: World Economic Forum
  • 21. Chile is Taking The Right Path • Established © 2014 SRI International and improving ins+tu+ons • Management talent • Entrepreneurial philosophy • Increasing interest in R&D • Developed infrastructure • High quality of living • Strong government support for innova+on
  • 22. CORFO and SRI’s Go to Market Compe::on • Iden+fy © 2014 SRI International promising Chilean inven+ons & entrepreneurs • Create self-­‐sustaining innova+on ecosystem • Build rela+onships between Silicon Valley and Chile • Assist entrepreneurs taking their products to market
  • 23. © 2014 SRI International Government Educa:on Ventures & SMEs Established Industries 23 What Does the Innova:on Economy Require? Success = comprehensive ac*on plan aimed at CREATING VALUE ! New Innova9on Economy
  • 24. Now is the Time for Chile -­‐ SEIZE THE MOMENT • Compe++on © 2014 SRI International is s+ff and increasing • But with hard work and strong leadership, Chile can leverage strengths to become the innova+on hub of La+n America 24
  • 25. © 2014 SRI International Headquarters: Silicon Valley 333 Ravenswood Avenue Menlo Park, CA 94025-­‐3493 650.859.2000 Washington, D.C. 1100 Wilson Blvd., Suite 2800 Arlington, VA 22209-­‐3915 703.524.2053 Princeton, New Jersey 201 Washington Road Princeton, NJ 08540 609.734.2553 Addi*onal U.S. and interna*onal loca*ons www.sri.com Robert S. Pearlstein Executive Director, International Business Development SRI International Email: robert.pearlstein@sri.com Nathan Young Business Development Representative SRI International – Chile Email: nathan.young@sri.com