Puro Nutrition Presentation

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The document discusses Pūro, a new water product that aims to hydrate at the cellular level. Pūro contains 6 times the minimum daily requirement of electrolytes. The marketing strategy will visually captivate customers and communicate Pūro's unique proposition. Current objectives include finalizing product development and fulfilling initial orders. Six-month objectives involve signing retail outlets, advertising, partnering with companies, and expanding into new markets. Twelve-month objectives include signing more retailers, a major distribution partner, and evaluating acquisitions.

Business News & Politik

- ro
pu
Nature. Innovated.

Conﬁdential

Friday, April 23, 2010

twater
The New Benchmark in Fitness Hydration
®

Conﬁdential

Friday, April 23, 2010

Rx
health
A Scientiﬁc Breakthrough in Cellular Hydration
®

Conﬁdential

Friday, April 23, 2010

What Makes Pūro Different?

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Friday, April 23, 2010

What Makes Pūro Different?

6x
Minimum Daily
Requirement

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Friday, April 23, 2010

Niche Market Objectives

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Friday, April 23, 2010

Niche Market Objectives Functional Beverage Market

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Friday, April 23, 2010

Marketing Strategy

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Friday, April 23, 2010

Marketing Strategy Visually captivate

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Friday, April 23, 2010

Marketing Strategy

Unique Proposition

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Friday, April 23, 2010

Marketing Strategy Current Endorsements

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Friday, April 23, 2010

Marketing Strategy Current Endorsements

Alpine Ascents has been named The Best Mountain Guide Service
-National Geographic Adventure Magazine. 2009-

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Friday, April 23, 2010

Marketing Strategy

Buzz marketing

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Friday, April 23, 2010

Distribution Strategy

• Small niche retailers

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Friday, April 23, 2010

Distribution Strategy

• Small niche retailers

• Target national “chains”

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Friday, April 23, 2010

Sales Leads

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Friday, April 23, 2010

Deals On Deck

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Friday, April 23, 2010

Business Feedback
“This company is poised for explosive growth. Feels very
familiar, I like it. Let me know how I can be involved.”
- Pierre Haren (Strategic Founder / Advisor)

“Love the new water concept. When can I get
some?” (“do you have it for pets?”)
- Bruce Sharp (General Manager C-A-L Ranch)

“The unique function of this product alone is enough to
capture market share. The exceptional branding is just an
added bonus.”
- M. Rasmussen (CEO, Thrive L.I.)

Conﬁdential

Friday, April 23, 2010

Current Objectives
• Finalize product development
(design, manufacturing, Etagz)

Conﬁdential

Friday, April 23, 2010

Current Objectives
• Finalize product development
(design, manufacturing, Etagz)

• Fulﬁll initial product orders to “deals on deck” retailers

Conﬁdential

Friday, April 23, 2010

6 - Month Objectives
• 3 nationwide retail outlets signed
(Whole foods, Walgreens, Maverick)

Conﬁdential

Friday, April 23, 2010

6 - Month Objectives
• 3 nationwide retail outlets signed
(Whole foods, Walgreens, Maverick)

• Advertising and PR through major outlets
(Multimedia)

Conﬁdential

Friday, April 23, 2010

6 - Month Objectives
• 3 nationwide retail outlets signed
(Whole foods, Walgreens, Maverick)

• Advertising and PR through major outlets
(Multimedia)

• Additional strategic partner signed
(Nike, Golds Gym, Pepsi Co.)

Conﬁdential

Friday, April 23, 2010

12 - Month Objectives

Conﬁdential

Friday, April 23, 2010

12 - Month Objectives
• 12 Major retail outlets signed and producing revenue
(CVS, 24hr Fitness, Sinclair)

Conﬁdential

Friday, April 23, 2010

12 - Month Objectives
• 12 Major retail outlets signed and producing revenue
(CVS, 24hr Fitness, Sinclair)

• 1 Major distribution partner signed
(Pepsi Co., Associated Foods)

Conﬁdential

Friday, April 23, 2010

-
thank you
Conﬁdential

Friday, April 23, 2010

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Puro Nutrition Presentation

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14. Marketing Strategy Unique Proposition Conﬁdential Friday, April 23, 2010

15. Marketing Strategy Unique Proposition Conﬁdential Friday, April 23, 2010

16. Marketing Strategy Current Endorsements Conﬁdential Friday, April 23, 2010

17. Marketing Strategy Current Endorsements Alpine Ascents has been named The Best Mountain Guide Service -National Geographic Adventure Magazine. 2009- Conﬁdential Friday, April 23, 2010

18. Marketing Strategy Current Endorsements Conﬁdential Friday, April 23, 2010

19. Marketing Strategy Buzz marketing Conﬁdential Friday, April 23, 2010

20. Marketing Strategy Buzz marketing Conﬁdential Friday, April 23, 2010

21. Conﬁdential Friday, April 23, 2010

22. Distribution Strategy • Small niche retailers Conﬁdential Friday, April 23, 2010

23. Distribution Strategy • Small niche retailers • Target national “chains” Conﬁdential Friday, April 23, 2010

24. Sales Leads Conﬁdential Friday, April 23, 2010

25. Sales Leads Conﬁdential Friday, April 23, 2010

26. Deals On Deck Conﬁdential Friday, April 23, 2010

27. Deals On Deck Conﬁdential Friday, April 23, 2010

28. Business Feedback “This company is poised for explosive growth. Feels very familiar, I like it. Let me know how I can be involved.” - Pierre Haren (Strategic Founder / Advisor) “Love the new water concept. When can I get some?” (“do you have it for pets?”) - Bruce Sharp (General Manager C-A-L Ranch) “The unique function of this product alone is enough to capture market share. The exceptional branding is just an added bonus.” - M. Rasmussen (CEO, Thrive L.I.) Conﬁdential Friday, April 23, 2010

29. Current Objectives • Finalize product development (design, manufacturing, Etagz) Conﬁdential Friday, April 23, 2010

30. Current Objectives • Finalize product development (design, manufacturing, Etagz) • Fulﬁll initial product orders to “deals on deck” retailers Conﬁdential Friday, April 23, 2010

31. 6 - Month Objectives • 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick) Conﬁdential Friday, April 23, 2010

32. 6 - Month Objectives • 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick) • Advertising and PR through major outlets (Multimedia) Conﬁdential Friday, April 23, 2010

33. 6 - Month Objectives • 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick) • Advertising and PR through major outlets (Multimedia) • Additional strategic partner signed (Nike, Golds Gym, Pepsi Co.) Conﬁdential Friday, April 23, 2010

34. 6 - Month Objectives • 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick) • Advertising and PR through major outlets (Multimedia) • Additional strategic partner signed (Nike, Golds Gym, Pepsi Co.) • 1 high proﬁle endorsement signed (Celebrity / Athlete) Conﬁdential Friday, April 23, 2010

35. 6 - Month Objectives • 3 nationwide retail outlets signed (Whole foods, Walgreens, Maverick) • Advertising and PR through major outlets (Multimedia) • Additional strategic partner signed (Nike, Golds Gym, Pepsi Co.) • 1 high proﬁle endorsement signed (Celebrity / Athlete) • Expand to different markets (Pet, Food Storage, Equestrian) Conﬁdential Friday, April 23, 2010

36. 12 - Month Objectives Conﬁdential Friday, April 23, 2010

37. 12 - Month Objectives • 12 Major retail outlets signed and producing revenue (CVS, 24hr Fitness, Sinclair) Conﬁdential Friday, April 23, 2010

38. 12 - Month Objectives • 12 Major retail outlets signed and producing revenue (CVS, 24hr Fitness, Sinclair) • 1 Major distribution partner signed (Pepsi Co., Associated Foods) Conﬁdential Friday, April 23, 2010

39. 12 - Month Objectives • 12 Major retail outlets signed and producing revenue (CVS, 24hr Fitness, Sinclair) • 1 Major distribution partner signed (Pepsi Co., Associated Foods) • Acquisition due diligence underway Conﬁdential Friday, April 23, 2010

40. - thank you Conﬁdential Friday, April 23, 2010

41. - ro pu Nature. Innovated. Conﬁdential Friday, April 23, 2010

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