This edition of Coaches' Corner is designed to help HER Realtors' sales associates market their listings by using photos and videos effectively. Agents have the ability to enhance their online listings with photo captions and extensive property descriptions. The presentation also delves into the rationale for good photography and video.

1. Coaches’ Corner Meeting
July XX, 2013

2. Real Estate Success
Real Estate Success =
The right blend of
Marketing + Sales Ability

3. Listings
We market products (homes) to create
prospects, and rely on sales ability to
differentiate them from being just another
house for sale.

4. Marketing Must Create Relevance
Marketing of Listings For Consumer Relevance:
• Content/Descriptions
– Must tell a story that creates a feeling of “home”
– Must describe a lifestyle
– Must describe a location
– Do not just list amenities
– Photos/Videos must compliment the story

5. Listing Enhancements
These listing enhancements are available to you:
• Virtual Tour
– Ability to add captions to photos
– Ability to add music and edit description of property
• Enhanced Listing on Realtor.com
– Ability to add captions on photos
– Ability to add video
– Ability to add additional property description

6. Listing Enhancements
• Website
– Ability to add captions on photos
– Ability to edit the property description

7. Property Description
• Add detailed property description to your listings on your website to
enhance SEO. Give as many details as possible.
• On Website Admin:
– Click on “Property Tools”
– Go to “Property Editor”
– Enter listing information under “Update existing listing.”
– Enter additional verbiage in the property remarks box.
• Click the box that does not allow the MLS to overwrite changes, submit.

8. Importance of Photos
• 98% of homebuyers who
searched for a home on
the internet found photos
to be among the most
useful features of
REALTOR® websites
• 78% of home buyers
found virtual tours to be
very or somewhat useful.
(NAR Profile of Home
Buyers and Sellers 2012)

9. Photos
• Photos uploaded to the MLS are
automatically fed to websites.
• You can add more photos to your
website listing on Website Admin
• Realtor.com will display up to 36
photos.
• Add captions and/or description to
further enhance your photos.

10. Photos
• Let your photos tell a story about the home.
• Emphasize how someone would live in this home.
• Sell the lifestyle by including photos of the area, its
amenities, and landmarks.
• Consider having a professional photographer take
the pictures if you do not have the
equipment, time, or expertise to take good real
estate photos.
• Or, educate yourself! Use the NAR Field Guides as a
starting point (see resources at end of this
presentation).

11. Working With Photos
1. Log into the Business Center and navigate to Website Admin.
2. Click on “My Website”
3. Click on “Listings”
4. Click on the MLS number for the listing you wish to enhance.

12. Working With Photos
5. You may
add, remove, or reorder
your photos. You may
also edit the remarks
(up to 1,000
characters). To
reorder, simply click
and drag the photos.
Click “Submit” to ensure
your photos are saved.

13. Working With Photos
6. To add photos, click on
“Browse” and navigate
to the photo on you
computer or attached
device.
7. Click on “Submit” to
save the photo.
Proceed with entering
captions or description.

14. Photos!
Tips for working with photos of your listings:
• Use the camera setting closest to 1200 pixels (width)
for best screen resolution, or
• Resize photos using free Microsoft software for
resizing.
• Realtor.com will accept up to 36 photos. Upload your
additional photos on Website Admin. (Note: current
Columbus MLS system will overwrite additional photos
at this time. You may wish to upload additional photos
directly to Realtor.com.)

15. Importance of Video
Home buyers increasingly use video to aid their home
search

16. Video

17. Video Tips
• Upload video of your listing on Website Admin.
– Use Vimeo and YouTube for upload and then copy the
link and paste into box under photos on Website
Admin.
– Upload your unbranded video (with no voice over)
through Vimeo to Website Admin (for Columbus MLS).

18. References
You may wish to get tips and suggestions by using
these NAR “Field Guides”:
Field Guide to Digital Cameras and Photography
Field Guild to Using Digital Video as a Sales Tool