View our CMO's slidedeck from Interact14 Marketers are on the front lines of driving growth and demand. Learn how to maximize revenue potential across borders with a new approach to creating more marketing content, campaigns and conversations in more languages, for more markets, faster and more cost-effectively than ever before.

1. RULE THE WORLD!!
HOW MARKETERS CAN
REIGN SUPREME OVER GLOBAL GROWTH
INTERACT 2014 | 17 JULY 2014
Heidi Lorenzen, CMO, Cloudwords

2. WHY DOES IT MATTER?
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 2@hlorenzen | @cloudwordsinc | #ruletheworld

3. COMPANIES HAVE NOT KEPT UP
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 3
“American companies
really suck at international
expansion and localization.”
– Werner Vogel, CTO, Amazon
GLOBAL EXECUTION TODAY
GLOBAL ECONOMIC INTEGRATION
@hlorenzen | @cloudwordsinc | #ruletheworld

4. LEAVING MONEY ON THE TABLE
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 4
GLOBAL MARKET
OPPORTUNITIES ARE
BEING IGNORED, AND
LEFT TO
COMPETITORS
AND TOO MUCH TIME
AND MONEY IS BEING
SPENT TO DO NOT
ENOUGH
@hlorenzen | @cloudwordsinc | #ruletheworld

5. MARKETERS LIKE YOU CAN REIGN SUPREME
OVER GLOBAL GROWTH
o At front lines of revenue creation
o Making savvy technology purchases
o Creating the content, campaigns
and conversations that can influence
customers worldwide
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 5@hlorenzen | @cloudwordsinc | #ruletheworld

6. THE FULL PICTURE OF MARKETING
GLOBALIZATION
TRANSLATION
This is only the tip of the iceberg.
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 6
PRODUCTIVITY
How can you localize all that you want to in
less time with fewer resources?
OPPORTUNITY
Are you effectively reaching all markets that
can benefit from your company’s product or
services?
$

7. STUCK IN OLD APPROACHES
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 7
Demand
Gen MarketersRegional/Field
Marketers
Corporate
Marketers
Reviewer
in EMEA
Reviewer
in APAC
EMEA
Translator
APAC
Translator
Americas
Translator
Translation
Vendor Portal
Email
FTP
.XLS
Website
Marketing
Automation
Platform
Collateral
Vendor
PortalHIGH COSTS
UNTAPPED
DEMAND
SLOW GLOBAL
ROLL-OUTS
POOR USE OF
MARKETERS’ TIME
INCONSISTENT
MESSAGE ACROSS
MARKETS
TEDIOUS
CUTTING AND
PASTING
NOT ENOUGH
CAMPAIGNS TO
SUPPORT ALL
MARKETS
@hlorenzen | @cloudwordsinc | #ruletheworld

8. THE MISSING PIECE OF THE MARKETING
TECHNOLOGY STACK
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 8
MARKETERS HAVE
TECHNOLOGY FOR…
Why not for
MARKETING
GLOBALIZATION?
SALES PROCESSES
@hlorenzen | @cloudwordsinc | #ruletheworld

9. CLOUDWORDS VALUE
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 9
FASTER
TIME-TO-
REVENUE
MORE
CAMPAIGNS
AND
CONTENT IN
MORE
MARKETS
FASTER
TIME-TO-
MARKETIMPROVED
LOCALIZATIO
N
PRODUCTIVIT
Y
Cloudwords powers the global
go-to-market strategies of the
world’s leading brands by
accelerating and simplifying
the localization of their
content, products and customer
experiences, and thus time-to-
market and
time-to-revenue.
@hlorenzen | @cloudwordsinc | #ruletheworld
Reduces
• Translation costs
• Team costs and
inefficiencies
• Opportunity costs

10. CUSTOMERS TRAILBLAZING A BETTER APPROACH
TO GLOBAL MARKETING
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 10
“With Cloudwords, we increased team productivity
by 50% and improved time to market by 40%.”
Barbara Sekel, Manager Pre-Sales Globalization & Marketing Process

11. MODERN MARKETING
GLOBALIZATION: THE
CLOUDWORDS WAY
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 11

12. TODAY’S MODERN MARKETERS HAVE A LOT
TO ORCHESTRATE GLOBALLY
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 12
o Websites
o Videos
o Emails
o Collateral
o Infographics
o Blogs
o Landing pages
o Press releases
o Presentations
o Increase brand awareness
o Fill pipeline
o Launch new products
o Improve campaign conversions
o Increase customer engagement
RegionalGlobal Local
Where is my team
on the progress of
these?!
@hlorenzen | @cloudwordsinc | #ruletheworld

13. GIVING YOU GLOBAL VISIBILITY…
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 13
Interactive dashboard to
track readiness by project,
content source or
language
Identify projects at risk and
key bottlenecks early-on to
ensure timely campaign
launch
THE CAMPAIGN DASHBOARD PROVIDES A SINGLE LENS
INTO THE PROGRESS AND READINESS OF YOUR GLOBAL CAMPAIGN

14. CLOUDWORDS
MARKETING GLOBALIZATION CLOUD
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 14
“Campaign
engagement
Increased 400%.”

15. MARKETING CAMPAIGN GLOBALIZATION
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 15
YOUR ELOQUA CAMPAIGNS:
ANY LANGUAGE IN A FEW CLICKS
Cloudwords automatically pulls content out of Eloqua,
sends it off to translation, and returns the content to
the templates you’ve chosen! Even dynamic content
is translated.
The process literally takes seconds, not hours.
CLOUDWORDS FOR ELOQUA
o Generate more leads and revenue by running
more campaigns in more markets
o Gain visibility into demand generation programs
across all languages
o Eliminate time-consuming, tedious, manual tasks
of localizing micro-sites, landing pages, forms and
email campaigns
o Increase campaign speed-to-market
o Collaborate with all your translation service
providers and team members worldwide
o Build, and centrally host, your company’s
proprietary Translation Memory
o Gain control over global messaging and brand,
while empowering all marketers

16. CLOUDWORDS LETS YOU…
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 16
SPEED UP, SIMPLIFY, AND REDUCE THE COSTS
OF GETTING YOUR CAMPAIGNS, CONTENT, AND CONVERSATIONS INTO THE
LANGUAGES OF YOUR TARGET AUDIENCES
Centralized multilingual
glossary
Style guides
Central control, local
empowerment
GLOBAL BRAND
CONSISTENCY
Pre-built integrations
for your content
systems
Open API
Automated content
GLOBALIZED
TECHNOLOGY
INVESTMENTS
Translation vendor
benchmarking
Centrally hosted
Translation Memory
40% (and more)
savings!
REDUCED
COSTS
Automated workflow
No copy & paste
In-context review
50% (and more) faster!
INCREASED
PRODUCTIVITY
& SPEED
Reporting and analytics
Localization spend
Time-to-market
efficiencies
Translation memory
utilization
VALUABLE
VISIBILITY

17. HELPING MARKETERS…
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 17

18. © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 18
THANK YOU!
Questions?

19. LET’S GET THE GLOBE ROLLING!
NEXT STEPS
① Visit us at the Cloudwords booth
② After the show, we can connect you in
under two minutes.
③ Start running multilingual
projects immediately!
④ Be the GLOBAL CHAMPION to all
your colleagues around the world!
© 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 19

20. © 2014 CLOUDWORDS, INC. ALL RIGHTS RESERVED 20