Email marketing is one of the best ways to increase conversions and most importantly build up a relationships with your potential customers. In addition to this, email marketing campaigns can be customized to reach out to your existing customer base as well. Read the full blog post here: https://www.cloudways.com/blog/ecommerce-email-marketing-tips/

1. Top Email Marketing Tips
To Boost Your Ecommerce
Store Sales

2. Email marketing is one of the best ways to increase conversions
and most importantly build a relationship with your potential
customers.

3. Founder, Do-it Marketing, David Newman
“Email has an ability many channels don’t:
creating valuable, personal touches – at
scale.”

4. Click-throughs are
100% higher in
segmented email
campaigns
95% of companies are
using marketing
automation
Average Ecommerce
Industry Click through
rate is only 2.32%
100% 95% 2.32%
Quick Stats

5. Why Email Marketing?
Increase conversions Increase Sales
It is the most
personalized tool
available for online
store
It builds up a
relationship with
your customers

6. Check out some email marketing tips to
carry out a successful email marketing
campaign for an online store.
Tried-and-Tested Tricks And Tips

7. Strengthen Your Email List
Why?
The first and the foremost important
task is to construct a strong email
list.
Your whole marketing campaign can
be useless if you don’t have an
extensive email list to send out your
engaging content to.
How?
Opt-ins work well for this purpose
Use CTA at the end of blogs
Offer incentives in exchange for email
addresses like discounts or free e-
books
Build separate landing page to get
leads

8. Use a Killer Subject Line
Subject line is the first thing a person sees.
It shouldn’t only should be short and concise, but also summarize what’s inside the
email. If you have an amazing offer inside your email, but its subject line is not so
compelling then it could be a major loss for you.
Average Open Rate Of Ecommerce Industry

9. Don’t Pitch for Sales
“Don’t push for sales”, that’s the next tip going forward!
Yes, even if you know that you are speaking to a potential customer, you
shouldn’t ask them to buy. Instead, strive to focus more on informing and
educating your audience.

10. Want big impact?
USE BIG IMAGE
Target A Particular Chunk Of Your Customers
Promote Any Marketing Campaign
Include A CTA That Directs The Reader
Toward The Next Step
Use it For Holiday Season Offers
Channelize Promotional Offers With Email

11. Keep Your Emails Short
The best practice is to keep them simple and to-the-point; just be sure that
your email content serves its purpose of conveying the message.

12. Emails drive around 20% of sales for Ecommerce businesses
and only 39% of retailers send personalized product
recommendations.
Did You Know?

13. Personalize Email For Better Results
Personalizing emails can help your customers easily remember you and it
can even entice them to check out your offer. It can be the point of
difference between you and your competitors.

14. Ask Customers for a Feedback or Review
You can use emails to communicate with your customers, asking
about their experience with the website, review on the last product
they purchase; or simply ask them for suggestions on improving
your product and services.

15. Deliver High Quality Content Through Newsletter
Use your email list to the maximum in building relationship with your
subscribers and customers. Deliver them high quality content that improves
their knowledge in the form of weekly or bi-monthly newsletter.

16. Automate
Success to
Get Personal
Here is again a brilliant hack to get personal
with your customers by greeting them on their
birthdays, anniversary or any special events.
There are a bundle of free and paid extensions
that can help you automate this process and
act as an auto-responder to your emails.
Leverage the Power of Automation

17. Use it to Activate Your Dormant Customer
You can run a separate email campaigns for customers that haven’t
returned to your store since their last purchase. Make a fascinating offer
to them. You can separately address them and ask for a word.

18. Don’t Stop — Try A/B Testing
Try out different subject lines, text and graphics to calculate the
difference in open rate, click-through-rate (CTR) and conversions. A/B
testing will help you plan for your next move.

19. Keep Things Simple
All in all, I’d like to emphasize on the KISS (keep it simple and stupid)
principle in order to produce more results. Go for a killer subject line and
don’t forget the CTA. Add a personal touch to your email address and
don’t compromise on the quality of the content you deliver.

20. Thank You!
▰You can read the full blog post here.