How to promote your Cloud internet franchise.

1. Promotion C C Cloud

2. Flyers need to SELL. Your potential customers aren't interested in a name. They're not even interested in what we do. Sounds cruel? Well, that’s the way it is. Prospective customers are interested in their own needs and wants. So, hit them with a headline they can't ignore, because it addresses their needs. Jo’s Pet Grooming Smelly Pet Stinking Up The House? We Treat Your Cat Like The Royalty They Are! Man's Best Friend Deserves Something Special! x

3. Although your flyer copy should include your key features or services, each should be attached to a clear, customer-oriented, benefit that addresses a problem, or hassle, or pain.

4. Put yourself in your customer's shoes. Talk to them. Listen to them. Learn what their problems are. Identify benefits which the Cloud offers to make a difference to your potential customers.

5. Emphasize in your flyer the problems and solutions that set you apart from your competition. Clouds are within walking distance of customers homes so emphasize the time and money saved by being local and not having to take a taxi get online. Township City Centre

6. People buy from people they like. One key thing your potential customer needs and wants is to feel good about you. Are you knowledgeable? Are you trustworthy? Do you understand my problems? Am I comfortable doing business with you? The more comfortable someone feels about buying from you, the more likely they are to do so. You should therefore have an “I section” where you talk about yourself, your qualifications, your values, your personal commitment. Help them understand who you are and who they will be doing business with (hopefully).

9. One-time advertising efforts are seldom effective. It is a general rule that you need to reach people at least eight times before they really notice you. So, plan a series of distributions as part of your strategy. Mix the message up a bit! Change the headline. Keep track of which flyer drives the most business. Not finding a job? Ready for your maths exam? Left it too late? We can help. Car broken. Don’t know how to fix it? Need information for a tender submission? Week 1 Week 2 Week 3 Week 4

10. If possible, combine your flyers with other localized advertising, so you reach those homes through a variety of media channels. At the very least, combine door-to-door distribution with posting in public areas where allowed. Community centers , schools , stores , and libraries often offer public bulletin boards.

11. Reaching the right people within the target area is also critical. An advertising flyer for a landscaper is largely wasted if it's delivered to residents of an apartment building. The added advantage to walking your "territory" house-by-house will be giving you a better understanding for what services or mix of services you should offer.

12. The quiz which accompanies this presentation is at: training.cloudsafrica.com/promotion