This document summarizes SAS airline's LGBT marketing efforts from 2007-2011, including being the first European airline to launch a gay microsite in 2007 and becoming a member of the International Gay & Lesbian Travel Association in 2009. It describes SAS's Spread the Love social media campaign from 2011 where they asked same-sex couples to create profiles promoting their relationship and have people vote for their favorite in an effort to host the first same-sex marriage in the air. The campaign reached over 2 million people via Twitter in 65 minutes and received over 350,000 votes for 300 couples from around the world. It resulted in over $1 million in free media coverage for SAS and significantly raised awareness of the airline internationally.