From design to testing, feature prioritization and delivery, developers are often asked to make critical UX design decisions. But we got your back with this day-long workshop about how to level up your work without having to get into some skinny jeans.
4. +
A unicorn is a mythical user experience
designer with an advanced and adaptive
skill range. Outstanding skills in
graphic design, rapid prototyping, front
end development, user testing, technical
specifications, marketing and branding.
It does not have an opinion, it has a
process, and will harmonize with any
environment.
It’s also a fluffy horse with a horn
projecting from it's head, blueish shoes,
ribbon neck thing and a blinking eye.
Big enough to be used as a cleaning
sponge and small enough to be sealed in
a Jiffy bag.
source: Jeff Gothelf
WHY UNICORNS?
31. +
USER RESEARCH IS IMPORTANT BECAUSE…
- It focuses on the impact of design on a user,
- It teaches us about user behaviors, needs, and
motivations through inquiry and observation,
- It helps us solve real (not assumed) problems,
- It helps us identify issues (and gaps) that
business needs and interests haven’t identified.
32. +
USER RESEARCH METHODS
- Interviews
- Contextual Inquiry
- Surveys
- Diary Studies
- Card Sorting
- Eye Tracking
- Data Analysis
- A/B Testing
34. +
ASK WHY TO VALIDATE THE PROBLEM
The client:
The client:
The user:
The user:
The client:
The client:
We need a bigger SHARE button
People aren’t sharing the documents they create
We’re nervous about sharing
We’re not sure who will see what we share
We don’t tell them who will see what they share
We don’t have that data in our system
35. +
THE FIVE Ws
- is our stakeholder?
- is our user (demographics, education, culture)?
- is the competition?
- solves similar problems
WHO…
36. +
THE FIVE Ws
- is their inherent knowledge?
- are their habits?
- are their relationships with people?
- are their relationships with products and devices?
- device are they using?
WHAT…
37. +
THE FIVE Ws
- do they need our solution (situation)?
- do they use it (context of use)?
- are they in their user journey (the phases of use)?
WHEN…
38. +
THE FIVE Ws
- are they when they use it (context off use)?
- else is their attention?
- are their experience touchpoints?
WHERE…
39. +
THE FIVE Ws
- do they need our solution?
- not use something that already exists?
- would they use our solution again?
WHY…
41. +
TIPS FOR ASKING GOOD QUESTIONS
- Ask open-ended questions
- Ask about actual behavior, not intention
- Avoid leading questions
- Avoid compound questions
- Avoid pointing out specific issues
44. +
METHODS TO SYNTHESIZE USER RESEARCH
- Call out quotes
- Card sorting
- Mindmapping
- Affinity mapping
- Personas
- Journey mapping
45.
46.
47. +
AFFINITY MAPPING
Affinity mapping is a way to find patterns in
qualitative (not quantitive) data. To make one:
- Write down memorable or significant answers
- Organize the data by the insights it suggests
- Categorize insights under “I” statements to keep the
analysis from the user’s (your!) point of view
- Timebox the exercise
48.
49. +
A PERSONAS IS…
- An aggregate summary of user research data,
- A convenient reminder who the user is,
- A touchstone to make design less subjective,
- A living document that requires repeated
validation through user research and updates.
50. CURRENT CLIENTS
WHO ARE THEY?
25-34 YEARS OLD 35-44 YEARS OLD 45-54 YEARS OLD 55 OR OLDER
HIGH S. BACHELOR'S DEGREE MASTER'S DEGREE DOCTORATE
-$20,000 $20-50,000 $50-75,000 $75-100,000 $100-150,000 $150,000+
-$20,000 $20-50K $50-75,000 $75-100,000 $100,000+
‣ Coaching through the legal process
‣ Recommendations on how to handle difficult
situations with their exes
‣ Advice on how to handle the impact of
family-law cases on family and lifestyle
‣ To feel prepared for hearings and court
‣ To see that there is a positive outcome at the
end of the process
NEEDS PAIN POINTS OPPORTUNITIES
NO KIDS 1 KID 2 KIDS 3 KIDS
THROUGH MUTUAL AGREEMENT IN MEDIATION IN COURT
MOTHER HAS CUSTODY OF THE KIDS EQUAL CUSTODY OF THE KIDS
AGE
AVERAGE
$77-95
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
EDUCATION
INCOME
EX’S INCOME
KIDS WITH EX
DIVORCED
CUSTODY
SINGLE REMARRIEDMARITAL STATUS
‣ The cost
‣ The stress of family law cases and the process
‣ Parenting through divorce
‣ Gathering all of the relevant information
specific to their case
‣ Unresponsive websites and tools
‣ Difficulty finding good resources
‣ Decision-making in a high-stress process
‣ Focus on life after divorce
‣ Communication/cost efficiencies
‣ Digital communication with attorneys
‣ Pre-hearing checklists (tailored to strategy)
‣ Trackable communication with exes
‣ Check-ins, to keep on track
‣ Documentation recommendations
‣ Recommendation tool
AVERAGE
$64-82
AVERAGE
38-47
AVERAGE
1.27
51.
52. PROFESSOR PLUM
THE PRESTIGE SEEKER
- Stay ahead of the curve
- Shape the movement through reviews + feedback
that others will read
- Recognition
- Hands on experience
- Expect more delight & surprise
- Active on social media
- Tech savvy
- Brand conscious
- Driven by success
- Achievement oriented
56. YOUR BIG WORD FOR THE DAY:
HEURISTICSIT’S GREEK. FOR “HIGHER HOURLY RATE”
57. +
DIETER RAMS’ HEURISTICS
- Innovative
- Useful
- Aesthetic
- Understandable (no instructions!)
- Unobtrusive
- Honest
- Long-lasting
- Thorough down to the last detail
- Environmentally friendly
- As little design as possible
GOOD DESIGN IS…
68. +
PRODUCT SPECIFICATION
FILE NAME
Skot Carruth
Untitled
CREATOR
Mon Feb 24 2014MODIFICATION DATE
Title of Document
DESCRIPTION Enter document description here
VERSION HISTORY Version history here
How to use this document
Naming Things
• Edit the Head/Foot shared layer to set the title document title at the top of the
page.
• Rename the canvases to set the page titles
Using Layer Master
• The Layer Master is non-printing canvas that simply holds the shared layers
used by all of the canvas types in the document. This ensures that you don't
lose any of your shared layers should you delete it from a canvas.
• Drag shared layers over your working canvas to use as a page master (e.g.
wireframe or storyboard)
Presentation
• This document was created with dimensions of 22" by 34" so that you may
work at 100% and project your schematics at 100% in landscape mode.
Exporting and Printing
• Select menu: File > Export
• From the export dialog:
Select Format: PDF Vector Image
Select Export Area: Entire Document
• Print the PDF, being sure that your Printer Handling options are set to "Scale to
fit paper size."
More information
http://konigi.com/tools/omnigraffle-ux-template
Version info:
Version 2.5.1 (11/28/11)
Title of your document goes here
Site Map
Mon Feb 24 2014
Creator
Modified
Skot Carruth
3 / 17
Home
1.0 Section
1.1 Sub-section
1.1.1 Sub-
section
1.1.1.1 Sub-
section
1.2 Sub-section 1.3 Sub-Section
1.2.1 Sub-
section
1.2.2 Sub-
section
2.0 Section
Section 2.1 2.2 Sub-Section
Section 2.1.1
Section 2.1.1.1
3.0 Section
3.1 Subsection
3.1.1 Sub-
section
3.1.1.1 Sub-
Section
4.0 Section
4.1 Subsection
4.1.1 Subsection
4.1.1.1
Subsection
4.2 Subsection 4.3 Subsection
This is a sitemap example. The
easiest way to quickly create
sitemaps manually from the top
down is to use Outline mode
(View > Outline or Opt-Cmd-2).
For a consistent look, select a
diagramming style (Format >
Choose Diagram Style).
Title of your document goes here
Persona Overview
Mon Feb 24 2014
Creator
Modified
Skot Carruth
4 / 17
PR
IM
ARY
Age: 47
Occupation: Investment analyst, FInancial
Services Firm
Gear: Windows XP, Internet Explorer,
Broadband, Palm
Age
Occupation
Gear
Quote
Trusted visitor (recipient)
Mark OlsonTeresa Vacaro
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mauris eu justo. Cras tortor nunc, dictum
ac, tristique vitae, pellentesque nec, sem.
Proin scelerisque laoreet risus.
Vivamus quis sapien. Fusce fermentum.
Vestibulum a est. Aliquam erat volutpat.
Etiam purus ligula, rhoncus vel, fringilla in,
mattis eu, tortor.
Donec non urna. Aliquam sodales luctus
augue. Duis condimentum, quam at tempor
gravida, erat nunc dignissim quam, non
venenatis massa metus eu augue.
Proin at augue facilisis lacus luctus dictum.
Nullam suscipit dignissim eros. Proin
turpis.
Age: 26
Occupation: Advertising, Junior Designer
Gear: Windows XP, IE, IPhone
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dignissim aliquet quam.
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Sed lacus lacus, ultrices ut, aliquet a,
hendrerit sit amet, tellus. Mauris tempor
mauris eu justo. Cras tortor nunc, dictum
ac, tristique vitae, pellentesque nec, sem.
Proin scelerisque laoreet risus.
Vivamus quis sapien. Fusce fermentum.
Vestibulum a est. Aliquam erat volutpat.
Etiam purus ligula, rhoncus vel, fringilla in,
mattis eu, tortor.
Donec non urna. Aliquam sodales luctus
augue. Duis condimentum, quam at tempor
gravida, erat nunc dignissim quam, non
venenatis massa metus eu augue.
Proin at augue facilisis lacus luctus dictum.
Nullam suscipit dignissim eros. Proin
turpis.
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adipiscing elit. Quisque pharetra.
Maecenas urna. Nulla sapien. Sed
dignissim aliquet quam.
Etiam vel sem et ipsum iaculis gravida.
Sed lacus lacus, ultrices ut, aliquet a,
hendrerit sit amet, tellus. Mauris tempor
mauris eu justo. Cras tortor nunc, dictum
ac, tristique vitae, pellentesque nec, sem.
Proin scelerisque laoreet risus.
Vivamus quis sapien. Fusce fermentum.
Vestibulum a est. Aliquam erat volutpat.
Etiam purus ligula, rhoncus vel, fringilla in,
mattis eu, tortor.
Donec non urna. Aliquam sodales luctus
augue. Duis condimentum, quam at tempor
gravida, erat nunc dignissim quam, non
venenatis massa metus eu augue.
Proin at augue facilisis lacus luctus dictum.
Nullam suscipit dignissim eros. Proin
turpis.
Member, TV addict
Social Network user
Member
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dignissim aliquet quam.
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Sed lacus lacus, ultrices ut, aliquet a,
hendrerit sit amet, tellus. Mauris tempor
mauris eu justo. Cras tortor nunc, dictum
ac, tristique vitae, pellentesque nec, sem.
Proin scelerisque laoreet risus.
Vivamus quis sapien. Fusce fermentum.
Vestibulum a est. Aliquam erat volutpat.
Etiam purus ligula, rhoncus vel, fringilla in,
mattis eu, tortor.
Donec non urna. Aliquam sodales luctus
augue. Duis condimentum, quam at tempor
gravida, erat nunc dignissim quam, non
venenatis massa metus eu augue.
Proin at augue facilisis lacus luctus dictum.
Nullam suscipit dignissim eros. Proin
turpis.
Age: 29
Occupation: Real Estate Agent
Gear: Windows XP, IE, iPhone
I'm no geek, but I love using the Internet
for connecting with people, whether it's
via email and discussion groups or at
MeetUps.
Golf is my passion. Knowledge is my
occupation. With regard to technology,
keep it simple or I won't use it.
Tracy Irving
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adipiscing elit. Quisque pharetra.
Maecenas urna. Nulla sapien. Sed
dignissim aliquet quam.
Etiam vel sem et ipsum iaculis gravida.
Sed lacus lacus, ultrices ut, aliquet a,
hendrerit sit amet, tellus. Mauris tempor
mauris eu justo. Cras tortor nunc, dictum
ac, tristique vitae, pellentesque nec, sem.
Proin scelerisque laoreet risus.
Vivamus quis sapien. Fusce fermentum.
Vestibulum a est. Aliquam erat volutpat.
Etiam purus ligula, rhoncus vel, fringilla in,
mattis eu, tortor.
Donec non urna. Aliquam sodales luctus
augue. Duis condimentum, quam at tempor
gravida, erat nunc dignissim quam, non
venenatis massa metus eu augue.
Proin at augue facilisis lacus luctus dictum.
Nullam suscipit dignissim eros. Proin
turpis.
Age: 21
Occupation: Student, Film & Television major
Gear: Mac OS X, Firefox, iPhone
Public visitor
I work hard, so the web is an
entertainment outlet for me–it's my TV.
Chris Simms
Job Title
Goals
Pete VargasName
Member
Age: 35
Occupation: Account Manager, Enterprise
Software Vendor
Gear: Windows XP, IE, Broadband,
Blackberry
I want to get things done, be smarter,
and have better toys.
I'm blogging this.
Title of your document goes here
Detailed Persona
Mon Feb 24 2014
Creator
Modified
Skot Carruth
5 / 17
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FeaturesScenariosGoals and Motivations
Personal Background
Chris is a gadget head and early adopter. He travels a lot, spends a good deal of
time in hotels, and is constantly trying to keep on top of projects. He uses the web
to stay on top of tech industry trends. Is interested in TV and not user generated
content with the exception of his own. Likes features on sites that are quick and
simple to use.
I want to get things done, be smarter,
and have better toys.
Demographics
Age: 35
Occupation: Account Manager, Enterprise
Software Vendor
Gear: Windows XP, IE, Broadband,
Blackberry
Needs
• Better signal to noise ratio
• To get things done
• Some sense of privacy
• Ability to access or use expert features of a site when he wants to
• Indication that any social activity or rating will give him something back
• Wants community or expert features to get out of the way when they're
meaningless to him
Tech Comforts
PC: High
Web: High
Chris Simms
Member
Title of your document goes here
Mental Model
Mon Feb 24 2014
Creator
Modified
Skot Carruth
6 / 17
Save for later Share RepublishRate & Comment
GroupsPlaylistsDescribewutzit
WatchFind
Create Organize
InteractView
wutzitping from
SlingPlayer
wutzitping from
my own media,
e.g. camcorder
Embedding
wutzit in an
external site
Tagging a wutzit Creating a
playlist
Creating groups
Rating a wutzit
Adding wutzit to
playlist
Adding wutzit to
group
Sending to a
friend via email
client
Sending to a
friend via
"Share" UI
Favoriting
people
Watching video
via a direct link
sent or found off
site
Watching video
off site, e.g. in a
weblog
Browsing by
show or channel
Searching for a
wutzit using
global search
Re-use
Commenting
Naming a wutzit
Favorites
Favoriting
(people, wutzits,
shows, etc.)
Favoriting show/
channel/wutzit
etc.
RegisterHow do I use it?What is it?
Learn
How did these
wutzits get
here?
What can I find
here?
What's a wutzit?
How do I create
a wutzit?
Join
Create an
account
What do I get for
joining?
Manage
My VideosMy Account
View my wutzits
View my
favorites
Edit my account
info
Change my
password
Remove wutzits
Remove
favorites
Desired features that came up
repeatedly in interviews and
surveys with wutzit users
Features we can expect to get
heavy use by very active members,
esp. social network users
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Title of your document goes here
Wireframe 1 Up
Mon Feb 24 2014
Creator
Modified
Skot Carruth
7 / 17
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antique, si peraque dure dicere credit eos.
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antique, si peraque dure dicere credit eos.
12. Note label Note label
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antique, si peraque dure dicere credit eos.
13. Note label Note label
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antique, si peraque dure dicere credit eos.
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antique, si peraque dure dicere credit eos.
15. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
16. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
17. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
18. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
19. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
20. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat.
Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Title of your document goes here
Wireframe / Storyboard
Mon Feb 24 2014
Creator
Modified
Skot Carruth
9 / 17
Title of your document goes here
Small Wireframe
Mon Feb 24 2014
Creator
Modified
Skot Carruth
10 / 17
Heading
1. Notes block
Use tab for first line.
Following lines are indented to mimick
numbered lists, without using OG's numbered
list.
2. Notes Block
Use tab for first line.
Following lines are indented to mimick
numbered lists, without using OG's numbered
list.
Heading Heading Heading Heading
1. Notes block
Use tab for first line.
Following lines are indented to mimick
numbered lists, without using OG's numbered
list.
2. Notes Block
Use tab for first line.
Following lines are indented to mimick
numbered lists, without using OG's numbered
list.
1. Notes block
Use tab for first line.
Following lines are indented to mimick
numbered lists, without using OG's numbered
list.
2. Notes Block
Use tab for first line.
Following lines are indented to mimick
numbered lists, without using OG's numbered
list.
1. Notes block
Use tab for first line.
Following lines are indented to mimick
numbered lists, without using OG's numbered
list.
2. Notes Block
Use tab for first line.
Following lines are indented to mimick
numbered lists, without using OG's numbered
list.
1. Notes block
Use tab for first line.
Following lines are indented to mimick
numbered lists, without using OG's numbered
list.
2. Notes Block
Use tab for first line.
Following lines are indented to mimick
numbered lists, without using OG's numbered
list.
Title of your document goes here
Storyboard & Notes
Mon Feb 24 2014
Creator
Modified
Skot Carruth
12 / 17
1. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita
miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere
credit eos.
2. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita
miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere
credit eos.
1. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita
miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere
credit eos.
2. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita
miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere
credit eos.
1. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita
miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere
credit eos.
2. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita
miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere
credit eos.
1. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita
miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere
credit eos.
2. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita
miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere
credit eos.
1. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita
miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere
credit eos.
2. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita
miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere
credit eos.
1. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita
miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere
credit eos.
2. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita
miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis antique, si peraque dure dicere
credit eos.
Carrier 12:00 PM
Page Title
http://www.domain.com Google
Carrier 12:00 PM
Page Title
http://www.domain.com Google
Carrier 12:00 PM
Page Title
http://www.domain.com Google
Carrier 12:00 PM
Page Title
http://www.domain.com Google
Carrier 12:00 PM
Page Title
http://www.domain.com Google
Title of your document goes here
iPhone Wireframe
Mon Feb 24 2014
Creator
Modified
Skot Carruth
13 / 17
1. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy
lorenzino. Interdum volgus videt, est ubi peccat. Si veteres
ita miratur laudatque poetas, ut nihil anteferat, nihil illis
comparet, errat. Si quaedam nimis antique, si peraque
dure dicere credit eos.
2. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy
lorenzino. Interdum volgus videt, est ubi peccat. Si veteres
ita miratur laudatque poetas, ut nihil anteferat, nihil illis
comparet, errat. Si quaedam nimis antique, si peraque
dure dicere credit eos.
1. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy
lorenzino. Interdum volgus videt, est ubi peccat. Si veteres
ita miratur laudatque poetas, ut nihil anteferat, nihil illis
comparet, errat. Si quaedam nimis antique, si peraque
dure dicere credit eos.
2. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy
lorenzino. Interdum volgus videt, est ubi peccat. Si veteres
ita miratur laudatque poetas, ut nihil anteferat, nihil illis
comparet, errat. Si quaedam nimis antique, si peraque
dure dicere credit eos.
1. Note label Note label
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lorenzino. Interdum volgus videt, est ubi peccat. Si veteres
ita miratur laudatque poetas, ut nihil anteferat, nihil illis
comparet, errat. Si quaedam nimis antique, si peraque
dure dicere credit eos.
2. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy
lorenzino. Interdum volgus videt, est ubi peccat. Si veteres
ita miratur laudatque poetas, ut nihil anteferat, nihil illis
comparet, errat. Si quaedam nimis antique, si peraque
dure dicere credit eos.
1. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy
lorenzino. Interdum volgus videt, est ubi peccat. Si veteres
ita miratur laudatque poetas, ut nihil anteferat, nihil illis
comparet, errat. Si quaedam nimis antique, si peraque
dure dicere credit eos.
2. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy
lorenzino. Interdum volgus videt, est ubi peccat. Si veteres
ita miratur laudatque poetas, ut nihil anteferat, nihil illis
comparet, errat. Si quaedam nimis antique, si peraque
dure dicere credit eos.
1. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy
lorenzino. Interdum volgus videt, est ubi peccat. Si veteres
ita miratur laudatque poetas, ut nihil anteferat, nihil illis
comparet, errat. Si quaedam nimis antique, si peraque
dure dicere credit eos.
2. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy
lorenzino. Interdum volgus videt, est ubi peccat. Si veteres
ita miratur laudatque poetas, ut nihil anteferat, nihil illis
comparet, errat. Si quaedam nimis antique, si peraque
dure dicere credit eos.
Title of your document goes here
iPad Wireframe 1 up Portrait
Mon Feb 24 2014
Creator
Modified
Skot Carruth
14 / 17
1. Note label Note label
1.1 Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat.
1.2 Si quaedam nimis antique, si peraque dure dicere credit eos.
2. Note label Note label
2.1 Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat.
2.2 Si quaedam nimis antique, si peraque dure dicere credit eos.
3. Note label Note label
3.1 Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat.
3.2 Si quaedam nimis antique, si peraque dure dicere credit eos.
4. Note label Note label
4.1 Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat.
4.2 Si quaedam nimis antique, si peraque dure dicere credit eos.
5. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
6. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
7. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
8. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
9. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
10. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
11. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
12. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
13. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
14. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
15. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
16. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
17. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
18. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
19. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
20. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis comparet, errat. Si
quaedam nimis antique, si peraque dure dicere credit eos.
Title of your document goes here
iPad Wireframe 1 up Landscape
Mon Feb 24 2014
Creator
Modified
Skot Carruth
16 / 17
1. Note label Note label
1.1 Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat.
1.2 Si quaedam nimis antique, si peraque dure dicere credit eos.
2. Note label Note label
2.1 Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat.
2.2 Si quaedam nimis antique, si peraque dure dicere credit eos.
3. Note label Note label
3.1 Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat.
3.2 Si quaedam nimis antique, si peraque dure dicere credit eos.
4. Note label Note label
4.1 Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat.
4.2 Si quaedam nimis antique, si peraque dure dicere credit eos.
5. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
6. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
7. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
8. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
9. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
10. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
11. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
12. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
13. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
14. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
15. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
16. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
17. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
18. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
19. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
20. Note label Note label
Lorem ipsum dolor sit amet consectateur nonummy lorenzino.
Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque
poetas, ut nihil anteferat, nihil illis comparet, errat. Si quaedam nimis
antique, si peraque dure dicere credit eos.
73. +
SKETCHES ARE PART OF THE PROCESS
- Anyone can do it
- They simply the complex
- They communicate visually
- They validate ideas
- Even rough or poorly-illustrated sketches can
communicate effectively
- And you don’t need any fancy tools to do it!
89. +
PROCESS YOUR FEEDBACK
- Don’t take it personally
(it’s about the work, not you)
- Empathize; don’t defend
(you won’t be there in the wild)
- Look for trends
- Prioritize the issues
- Consider the user
- Disregard as necessary
- Get back to work!
105. Hipster Ipsum Text
This is a sub title.
Tempor consequat nulla mustache selvage. Trust fund
raw denim readymade tempor odio, sint authentic
chambray hoodie truffaut mustache commodo. Photo
booth meggings magna, quis thundercats nihil small
batch hella mcsweeney's aliqua. Veniam organic
iphone, labore shoreditch portland 8-bit mollit VHS
hella cred. Post-ironic food truck mustache church-
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January 24, 2013
Hipster Ipsum Text
This is a subtitle
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January 24, 2013
GESTALT PRINCIPLES
129. JUST SAY NO TO COMIC SANS
TYPOGRAPHYPLAYING WITH YOUR SERIFS
130. +
TYPOGRAPHY PRINCIPALS
- Readability v. Legibility
- Spacing
- Clarity
- Mix and Matching Fonts
(Limit yourself to no more than three typefaces)
- Consistency
- Overdoing Emphasis
131.
132.
133.
134. +
TYPEOGRAPHY PRINCIPALS: HEAD VS BODY
- Some typefaces are
designed for use in
headlines (display faces)
- Don’t use a display face to
set body copy. Instead, pair
it with a subtler typeface.
- Or, mix weights and sizes
to create head vs. body
differentiation
165. +
DESIGN PATTERNS
- Good design is consistent
- Users learn interfaces faster when they are familiar
- Patterns help us design for a usability baseline quickly
- Recognizing and applying patterns is a critical skill for a designer