ImageCon CTO keynote

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Cloudinary

CTO office keynote

Business

Technology
Your Story.
Tal Lev-Ami
Co-Founder and CTO

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Under the Hood
CDN
Dynamic
URLs
APIs
Admin
Resource
ProcessingWeb
Server
Dynamic
URLs
APIs
UI

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
YoY Uploads
Your Expectations are Increasing

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Video Edits Per Year
Your Expectations are Increasing

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
7 million
seconds
Video Edited /day

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Consistent
Instant

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
WebP: Now 16% Smaller (median)
Format Calibration

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
HEIF

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Consistent
Instant
Transparent

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Operational Transparency
● http://status.cloudinary.com
● Server-Timing APIs
● Public security bug bounty program

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Areas of Focus
Innovation
Machine
Learning
Data
Insights
Web
Standards
& OSS

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Using Machine Learning
What is in the scene semantically?
What is important?
How to create a new story?

Media
Management
Machine Learning
Yaron Vaxman
Deep learning expert

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Media manipulation
AI and the impact on image management
Accuracy Does it scale
Manual editing
service
Accurate No
Classic Computer
Vision
Not Accurate Yes
Modern Machine
Learning
Accurate Yes
Choose your option

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Smart auto-cropping
AI and the impact on image management

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
AI-based subject identification
AI and the impact on image management
Deep Neural Network
Neural Network
Compression
methods
AWS Elastic
Inference
Model runs x10 faster! GPU acceleration

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Smart Video Cropping
AI and the impact on image management
Original Clip AI generated heat-map

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Smart Video Cropping
AI and the impact on image management
Square Portrait
AI-Based dynamic
cropping

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
AI and the impact on image management
AI-based background removal
Original Background Removed

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
AI and the impact on image management
How we do it?
Original Background Removed
Foreground
Detection
Model
Foreground
Segmentation
Model
Refinement
Model
+
Post
Processing

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
What’s Next?

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
AI and the impact on image management
Video background removal

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
AI and the impact on image management
Few-Shot object detector
Few Shot
Object
Detector
Create your own object detector with only a few examples
Small amount of examples API Calls

JPEG XL
Next Gen Image Format
Jon Sneyers
Senior image researcher

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
= +
proposal 2
proposal 3
proposal 4
proposal 5
proposal 6
proposal 1
proposal 7
>
ISO/IEC JTC1/SC29/WG1

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Responsive by design
Legacy-friendlyUniversal
High quality

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
w4x.jpg, 1.9 MBw2x.jpg, 490 KBw1x.jpg, 110 KBw0.5x.jpg, 30 KB
LQIP.gif
271 bytes
Many Files
Current Approach

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
full 1.7 MBfirst 806 KBfirst 206 KBfirst 50 KB
first 200
bytes
One File
Responsive By Design

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
sunset.webp
11,110 bytes
sunset.jpg
6,173 bytes
Legacy Friendly
JPEG XL

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
sunset.jxl
3,320 bytes
sunset.jpg
6,173 bytes reversible
Legacy Friendly
JPEG XL

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
sunset.jxl
3,320 bytes
sunset.jpg
6,173 bytes reversible
Improved dequantization
(reduces blockiness / color banding)
Legacy Friendly
JPEG XL

Data &
Standards
State of the Media
Colin Bendell
Senior director of strategy
and analytics

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
ImageMagick
LibHeif
SSIMULACRA
WHATWG
StandardsOpen Source

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Laptops are Mobile Devices Too
State of the Media
☾☾

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Word of Mouth App Referrals
Slack v. WhatsApp

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Word of Mouth Apps
State of the Media

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Use of Microdata
State of the Media
<meta name="description" content="...">
<meta name="keywords" content="...">
<meta property="og:title" content="..." />
<meta property="og:description" content="..." />
<meta name="twitter:title" content="...">
<meta name="twitter:description" content="...">
<meta property="og:image"
content="https://res.cloudinary.com/.../hero-img.png" />
<meta name="twitter:image:src"
content="https://res.cloudinary.com/.../hero-img.png">

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Mobile App == Loyal Users
State of the Media

TRANSFORMING THE DIGITAL MEDIA EXPERIENCE
Hungry Users Engage with Video
India: Food and Beverage Industry

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2. Technology Your Story. Tal Lev-Ami Co-Founder and CTO

3. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE

4. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Under the Hood CDN Dynamic URLs APIs Admin Resource ProcessingWeb Server Dynamic URLs APIs UI

5. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE YoY Uploads Your Expectations are Increasing

6. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Video Edits Per Year Your Expectations are Increasing

7. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE 7 million seconds Video Edited /day

8. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Consistent Instant

9. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE WebP: Now 16% Smaller (median) Format Calibration

10. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE HEIF

11. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Consistent Instant

12. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Consistent Instant Transparent

13. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Operational Transparency ● http://status.cloudinary.com ● Server-Timing APIs ● Public security bug bounty program

14. Innovation

15. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Areas of Focus Innovation Machine Learning Data Insights Web Standards & OSS

16. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Using Machine Learning What is in the scene semantically? What is important? How to create a new story?

17. Media Management Machine Learning Yaron Vaxman Deep learning expert

18. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Media manipulation AI and the impact on image management Accuracy Does it scale Manual editing service Accurate No Classic Computer Vision Not Accurate Yes Modern Machine Learning Accurate Yes Choose your option

19. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Media manipulation AI and the impact on image management Accuracy Does it scale Manual editing service Accurate No Classic Computer Vision Not Accurate Yes Modern Machine Learning Accurate Yes Choose your option

20. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Media manipulation AI and the impact on image management Accuracy Does it scale Manual editing service Accurate No Classic Computer Vision Not Accurate Yes Modern Machine Learning Accurate Yes Choose your option “Car”

21. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Smart auto-cropping AI and the impact on image management

22. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Smart auto-cropping AI and the impact on image management

23. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE AI-based subject identification AI and the impact on image management Deep Neural Network Neural Network Compression methods AWS Elastic Inference Model runs x10 faster! GPU acceleration

24. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Smart Video Cropping AI and the impact on image management Original Clip AI generated heat-map

25. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Smart Video Cropping AI and the impact on image management Square Portrait AI-Based dynamic cropping

26. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE AI and the impact on image management AI-based background removal Original Background Removed

27. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE AI and the impact on image management How we do it? Original Background Removed Foreground Detection Model Foreground Segmentation Model Refinement Model + Post Processing

28. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE What’s Next?

29. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE AI and the impact on image management Video background removal

30. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE AI and the impact on image management Few-Shot object detector Few Shot Object Detector Create your own object detector with only a few examples Small amount of examples API Calls

31. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Areas of Focus Innovation Machine Learning Data Insights Web Standards & OSS

32. JPEG XL Next Gen Image Format Jon Sneyers Senior image researcher

33. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE = + proposal 2 proposal 3 proposal 4 proposal 5 proposal 6 proposal 1 proposal 7 > ISO/IEC JTC1/SC29/WG1

34. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Responsive by design Legacy-friendlyUniversal High quality

35. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE w4x.jpg, 1.9 MBw2x.jpg, 490 KBw1x.jpg, 110 KBw0.5x.jpg, 30 KB LQIP.gif 271 bytes Many Files Current Approach

36. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE full 1.7 MBfirst 806 KBfirst 206 KBfirst 50 KB first 200 bytes One File Responsive By Design

37. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE sunset.webp 11,110 bytes sunset.jpg 6,173 bytes Legacy Friendly JPEG XL

38. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE sunset.jxl 3,320 bytes sunset.jpg 6,173 bytes reversible Legacy Friendly JPEG XL

39. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE sunset.jxl 3,320 bytes sunset.jpg 6,173 bytes reversible Improved dequantization (reduces blockiness / color banding) Legacy Friendly JPEG XL

40. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Areas of Focus Innovation Machine Learning Data Insights Web Standards & OSS

41. Data & Standards State of the Media Colin Bendell Senior director of strategy and analytics

42. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE ImageMagick LibHeif SSIMULACRA WHATWG StandardsOpen Source

43. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE

44. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Laptops are Mobile Devices Too State of the Media ☾☾

45. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE

46. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE

47. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Word of Mouth App Referrals Slack v. WhatsApp

48. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Word of Mouth Apps State of the Media

49. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Word of Mouth Apps State of the Media

50. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Use of Microdata State of the Media <meta name="description" content="..."> <meta name="keywords" content="..."> <meta property="og:title" content="..." /> <meta property="og:description" content="..." /> <meta name="twitter:title" content="..."> <meta name="twitter:description" content="..."> <meta property="og:image" content="https://res.cloudinary.com/.../hero-img.png" /> <meta name="twitter:image:src" content="https://res.cloudinary.com/.../hero-img.png">

51. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Mobile App == Loyal Users State of the Media

52. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Hungry Users Engage with Video India: Food and Beverage Industry

53. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE

54. TRANSFORMING THE DIGITAL MEDIA EXPERIENCE Areas of Focus Innovation Machine Learning Data Insights Web Standards & OSS

ImageCon CTO keynote

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