Join this webinar with guest speaker Cathy Huang, Associate Research Director for IDC’s Asia/Pacific Services Research Group and Cloudflare, recently named a Leader in the IDC MarketScape: Worldwide DDoS Prevention Solutions 2019 Vendor Assessment (Doc #US43699318, March 2019). In this webinar, you will learn: - Why defending against only volumetric layer 3 and 4 attacks will leave you vulnerable to other emerging DDoS attack vectors - What economic and technological shifts are making DDoS more harmful and more evasive - Why bot management should be considered in every DDoS mitigation strategy - Which types of companies in APAC are highly targeted and why

1. Trends in DDoS and Bots for 2019
Featuring Guest Speaker from IDC

2. What you will learn today
2
How is DDoS evolving? Why should bot
management also be part of
your DDoS mitigation
strategy?
How Cloudflare helps you
address these challenges

3. Today’s Speakers
Timothy Fong
Product Marketing Lead,
Security Solutions @
Cloudflare
Cathy Huang
Associate Research Director,
Services and Security @ IDC
Asia/Pacific

4. We are helping
build a better
Internet
4

5. 5
Cloudflare Security Vision
Provide world-class visibility, controls, and guided
configurations so that customers of any size and technical
sophistication can keep their Internet property safe and
secure without sacrificing speed and performance
5

6. A Global Anycast Network
165+Data centers globally
2.8B
Monthly active visitors
generating 1.3 trillion
page view
10%Internet requests
everyday
8MRequests/second
websites, apps & APIs in
150+ countries
13M+
2x
Speed up each
request by

7. Rate
Limiting
SSL
L3/4 DDoS
Protection
`
We secure traffic end-to-end, providing a layered defense
Request Passed!
Bot
Management
WAFDNS/DNSSEC
Argo
Tunnel
7
Orbit Spectrum
EXTEND
WorkersAccess
CONTROL
7
L7 DDoS
Protection

8. Factors increasing exposure to security risks
Greater scrutiny by
government and media
around data, privacy
and security
Greater attack surface area
from more public APIs, moving
to the cloud, and increasing
third-party integrations
Stronger and more
sophisticated attackers

9. IDC MarketScape: WW DDoS Prevention Solutions
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a
rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The
Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer
requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.
Cloudflare is positioned as a
Leader
in the IDC MarketScape:
Worldwide DDoS Prevention
Solutions 2019 Assessment
According to IDC, Cloudflare Strengths are its
"unique architecture" and "rapid on-boarding
process which is considered one of the easiest
and fastest in the industry."
Source: IDC MarketScape: Worldwide DDoS Prevention Solutions 2019
Vendor Assessment, by Martha Vazquez, March 2019, IDC
#US43699318
Report Link: here

10. Presenter Bio
10© IDC
Cathy Huang
Associate Research
Director, Services and
Security, IDC Asia/Pacific
Cathy Huang is Associate Research Director for IDC’s
Asia/Pacific Services Research Group and Asia/Pacific
Security practice. Ms. Huang draws on her extensive
industry experience and domain expertise across a
broad range of ICT segments, such as security, IT and
business services, and cloud, which have been
developed from extensive research and consulting
work across the Asia/Pacific (AP) region.

11. Asia -- Top Cyber Attack Target as well as Origin
11© IDC
▪ Asia is growingly becoming a key target for DDoS and botnet attacks
Source: IDC IoT WW Spend, 2018 and various media clips, 2016 -2018
46%
Of WW IoT spend come from Asia/Pacific.
Asia is not only being a fast-growing market
from the demand perspective for IoT, but also
a key manufacturer for many IoT devices.

12. Top Trends in Today’s DDoS Attacks
12© IDC
▪ Volumetric attack; TCP exhaustion ; Application layer; Multi-vector
▪ Volumetric to various
types of DDoS attacks,
e.g. TCP exhaustion ,
application layer,
multi-vector
▪ IoT connected
devices is becoming
a major force behind
DDoS attacks
▪ Highly profitable
and low entry (e.g.
Script Kiddies)
▪ Convergence of
DDoS attack and
fraud (e.g. targeting
at business logics)

13. Prominent Types of DDoS Attacks
13© IDC
Q. What type of attacks did you experience?
ToCSource: IDC DDoS Prevention Survey, January 2018, n=140
● TCP exhaustion - focuses on web servers, firewalls, and load
balancers to disrupt connections, thus exhausting the finite
number of concurrent connections devices can support
● Application layer attacks (also known as Layer 7 attacks) --
specifically targets weaknesses in an application or server with
the goal of establishing a connection and exhausting it by
monopolizing processes and transactions
● Multivector attacks combine volumetric attacks, stateful
exhaustion attacks, and application-layer attacks
○ DDoS attacks with ransom requests
○ DDoS attacks as smoke screen

14. Over 50% of Respondents Had Been Attacked Between 1-10 Times in the Past Year
With Over 60% Attacks Lasting an Average of 0-10 Hours
14© IDC
Q. How frequently did your organization experience a DDoS attack in the past year?
Q. If you experienced a DDoS attack, on average, how long did the attack last?
ToCSource: DDoS Prevention Survey, January 2018, IDC
Frequency of Attacks Duration of Attacks

15. 15
DDoS Attacks Target Business Logic
• Web & Mobile Application layer dealing with end-users becomes a major target for
cyber criminals (e.g. digital banking users, ticket/hotel online booking, or any digital
services)
• Automation is now a key tool in the arsenal of cyber criminals to exploit the weakest
links in the app layer especially the payment gateways
CREDIT
CARD
1234
9876
2345
7654
• Digital transactions have grown exponentially across multiple industries
• Attacker no longer only focusing on compromising credentials & breaching networks but targeting business logic
• Multi- vector attack -- DDoS attack as smokescreen
Business loss not only caused by unavailability of services , but also
• Denial of profit: Enterprises denied of their profit through fraud (e.g. during flash deals)
• Denial of customer satisfaction or diminished customer loyalty: Legitimate customers
denied service causing dissatisfaction ( e.g. during promotions)

16. 16© IDC
Q. Which type of DDoS mitigation solutions do you use?
ToC
Source: DDoS Prevention Survey, January 2018, IDC n =138 & IDC Security Services survey n=303
Adoption Trends in DDoS Mitigation Solutions
47%
Of organizations are using hybrid DDoS
Defense combines on-premise with
cloud-based mitigation
Asia/Pacific organizations
are moving to the cloud and ;
on-prem in Asia/Pacific drops
by 20% in 3 years

17. Top Cybersecurity Objectives across Asia/Pacific
17© IDC, 2019
Asia/Pacific Specific Markets
Top 1 Reduce the number of security incidents
(38.6%)
South Korea (70%)
Hong Kong (63%)
Taiwan (57%)
China (48%)
Top 2 Comply with regulations (38.1%) Australia (83%)
New Zealand (60%)
Philippines (50%)
Singapore (47%)
Top 3 Optimize security spending (37.3%) India (50%)
Malaysia (50%)
Taiwan (47%)
Philippines (43%)
Q: Please select up to 5 cybersecurity objectives that your organization is pursuing over the next 12 to 18 months.
n = 402
Base = All Respondents
Source: IDC Asia/Pacific 2018 Digital Trust and Cybersecurity Economics Survey , January 2019, IDC

18. Leading DDoS Prevention and Mitigation Vendors
18© IDC
Q. What type of service provider and/or vendor does your organization use or DDoS Prevention and mitigation? Please Select all that apply.
ToC
Source: IDC MarketScape: Worldwide DDoS Prevention Solutions
2019 Vendor Assessment, March 2019
Organizations are turning to a
variety of providers and vendors
to assist with DDoS protection.
• Provide advanced value-added features and
capabilities such as real-time monitoring,
threat intelligence, web application firewall
(WAF), advanced analytics, forensics, etc.
• Demonstrate pricing models that are flexible
for the customer.
• Ensure flexible deployment options that
work for the organization
• Demonstrate quick onboarding methods.
• Provide expertise, support, and experience.

19. ▪ Get the facts. To assess the imminent risk and determine what action to take and, perhaps more importantly,
communicate to senior management, you must determine who, what, where, when, and how at a broad level.
▪ Identify, friend or foe. With facts in hand, now you can determine whether your organization is a target, in line
for collateral damage, or reasonably unaffected.
▪ Take action. If you haven't planned for an outage or the attack exceeds your capacity, your immediate response
options are limited to network reconfiguration or isolation (e.g., pulling the plug).
▪ Spread the (accurate) word. With major outages, communication is key. Remember, there could be all sorts of
rumors spreading that can only be addressed with specifics of the organization's plan.
▪ Kick the tires. Even if your organization is not the target, these are excellent real-world scenarios that allow
organizations to work through their protection mechanisms as if they are affected.
▪ Watch your back. Perhaps the more insidious opportunity for attackers during big splashy failures like these is to
execute targeted attacks undercover, using the event as a distraction.
▪ Be a good neighbor. In today's interconnected world, your technical presence on the internet affects others.
Downstream liability due to perceived negligence is a budding concern for many.
© IDC 19
The CIOs’ Seven-Step Checklist for Internet Availability
Source: IDC #US41895416, Nov2016 DNS DDoS Debacle: The CIO's Seven-Step Checklist for Internet Availability

20. Timothy Fong
Security Lead, Product Marketing Manager @ Cloudflare

21. Industry Legacy Scrubbing vs. Cloudflare Always-On
21
Industry Legacy Scrubbing
- Long propagation times (up to 300 sec)
- Asynchronous routing
- Adds significant latency
- Typically requires manual intervention
Always-On
- Zero propagation time
- Synchronous routing
- No added latency
- Immediate, automated mitigation,
with no “cut over” required

22. Cloudflare DDoS Solution
22
Protect Non HTTP Ports
Spectrum protects
non-HTTP ports open to
the Internet with the same
distributed architecture
Custom Rate Limiting
Customers can tune
Layer 7 protections to
their specific applications
and traffic profile
through rate limiting
rules.
Resilient DNS
Cloudlare’s resilient DNS
protects customers from
going down because
their DNS is
overwhelmed by a
volumetric attack.
Always On DDoS
With automatic
heuristics and a
distributed Anycast
network, Cloudflare’s
Always On DDoS detects
and mitigates Layer ¾
and Layer 7 attacks at
scale.

23. Cloudflare DDoS Differentiation
23
Easy Deployment
Easy to turn-on
protections that mitigate
within minutes and
remain “always on”
without requiring
ongoing maintenance or
configuration.
Integrated
Our integration with Bot
Management and
Firewall Rules gives
additional capabilities
from a single control
plane.
Scale
As our network
continues to grows, so
does our capacity and
data-driven insight to
block attacks
automatically.

24. Bot Management Use Cases
Attempts to log into and
take-over a user’s
account by automatically
applying previously
stolen account
credentials
Steals public information
from a website
Adds malicious content to
web properties such as
forums and registration
forms
Credential
Stuffing
Content
Scraping
Content
Spam
Fraudulently purchases
goods to deprive legitimate
customers or resell for a
higher price
Inventory
Hoarding
Credit Card
Stuffing
Tries to validate stolen
credit cards to then
make fraudulent
purchases
24

25. Cloudflare Next Gen Bot Management
One-Click Deployment
● With a single click, deploy rules with Cloudflare recommended bot score thresholds
● No instrumentation with third-party JavaScript required
Control and Configurability
● Scope rules by path or URI pattern, request method, and bot score thresholds
● Select mitigation methods, such as log, CAPTCHA, or block
Rich Analytics and Logs
● Time-series graphs with drill-down tables
● Logs bot management rule, action, and rich request meta-data for every request
Detect and mitigate bad bots by leveraging intelligence from over 13 million Internet
properties. All with one click.

26. Cloudflare Bot Management Methods
Machine Learning
Cloudflare’s ML trains on a curated
subset of
425 billion requests per day
across 13M+ Internet properties to
create a reliable “bot score” for
every request.
Behavioral Analysis
Behavioral analysis detects
anomalies in site-specific traffic,
scoring every request on how
different it is from the baseline.
Automatic Whitelist
Because not all bots are bad,
the solution automatically
maintains and updates a
white list of "good" bots, such
as those belonging to search
engines.
Mobile SDK
The mobile SDK prevents
attacks against mobile
application APIs by
impersonation and emulation
bots.
26
Detection Protection

27. Cloudflare Bot Management Differentiation
27
Integrated Complete not Complex
Cloudflare Bot Management is best-in-class as
a stand-alone solution and as integrated with
WAF, CDN and DDoS protection:
● Streamlines deployment by integrating
with a CDN and smart routing for origin
traffic.
● Shares control plane through UI and API
with WAF and Firewall Rules for better
consistency and lower context switching
● Gives a holistic view through common
analytics and logs
Deploys a bot management solution against a
full range of bot attacks with a single click:
● Deploys protections against content/price
scraping, credential and credit card
stuffing, content spam, and inventory
hoarding -- all in one click.
● Fingerprints all traffic without requiring
Javascript injection
● Suggested rules work out-of-the box. No
fiddling and endless configuration required
to get solid results
Smart Data
Cloudflare Bot Management leverages the
trillions of requests per day processed from
protecting 13M+ Internet properties:
● Machine learning trains on data curated
from 425B requests per day and analyzed
on a state-of-the-art GPU cluster
● Our data set contains traffic from over 150
countries
● Learnings from one website are
immediately applied to the whole network

28. Summary
28
How DDoS is evolving Why should bot
management also be part of
your DDoS mitigation
strategy
How Cloudflare helps you
address these challenges

29. Questions?

30. Thank You