Who is contributing to the Hadoop ecosystem, what are they contributing, and why? Who are the vendors that are supplying Hadoop-related products and services and what do they want from Hadoop? How is the expanding ecosystem benefiting or damaging the Apache Hadoop project? What are the emerging alternatives to Hadoop and what chance do they have? In this session, the 451 Group will seek to answer these questions based on their latest research and present their perspective of where Hadoop fits in the total data management landscape.