Celebrating Movers & Makers 2021: Data Impact AwardsTITLE

Celebrating
Movers & Makers
2021

© 2021 Cloudera, Inc. All rights reserved. 2
2021 FINALISTS
Data Lifecycle Connection
● Carrefour Spain
● eMAG
● Max IT
● Tigo Guatemala
Data for Enterprise AI
● Commonwealth Bank of AUS
● Internal Revenue Service
● LG Uplus
● Roads & Transportation
Authority, Dubai
Cloud Innovation
● Ares Trading (Merck)
● ExxonMobil
● UCSD
Security & Governance
Leadership
● Bank of the West
● Telekomunikasi Selular
People First
● Bank Mandiri
● United Overseas Bank
Data for Good
● Keck Medicine of USC
● National Marrow Donor
Program (Be the Match)
● Union Bank of the
Philippines
Industry Transformation
● Bank Negara Indonesia
(Persero)
● MTN
● National Payments Corporation
of India
● Sberbank

“The Data Impact Awards:
this is the ‘Academy Awards’
of data solutions.”
Bob Gourley, Founder Crucial Point and Publisher, CTOvision.com;
2021 Data Impact Awards Judge

The annual Data Impact Awards program recognizes
organizations running the Cloudera platform for the
applications they’ve innovated and showcases the
impact their projects are having on their
organization, industry, and the world.

FINALIST: Carrefour Spain
● Lack of demographic and
customer activity
information
● Two disparate legacy
systems impede real-
time analysis
CHALLENGE SOLUTION OUTCOMES
● Cloudera ecosystem
unifies applications to
create a data lake
● Real-time data streaming
implemented using Kafka
● Safe zone to test models
and ML processes using
CDSW
● Omni-channel implementation
maps consumer habits across
e-commerce, store, and
mobile
● Customer coupon use now
updated in real time, not once
a day
● 200 client requests processed
every second
Campaign analytics in real-time
improves customization of
customer offers
transactions per day

● Fast-growing web traffic
● Inability to analyze and
process data per second
● 80% of data scientist’
time spent building data
sets
● Central data repository
built on CDP Private
Cloud Base for analytics
● Created real-time
dashboards with Kudu
● Cohorts are built faster,
resulting in better
customer service
● Data scientists can focus
on results and solutions
Integrated traffic and data to
perform business-critical queries in
hours, not weeks
FINALIST: eMAG
to complete migration

● Lack of real-time data
and machine learning
capabilities
● Existing architecture
meant development and
upgrades were complex
● Implemented real-time
streaming with Kafka to
monitor user
transactions
● Built a pipeline from data
warehouse to data lake
● Able to identify and
pinpoint reasons for
declined and suspicious
transactions in real-time
● 5,000 features per client
profile for machine
learning models
FINALIST: Max It
Transaction confirmation in real-
time prevents card fraud across
Israel
reduction in costs

● Analyze increasing
amounts of data in real-
time
● Data processed in
batches with six hour
delay, causing customer
satisfaction challenges
● Cloudera platform
enabled real time
analysis of customer
navigation patterns
● Using Operational
Database to store
information on six million
users
● Understanding how each
user is consuming data
● Customers see internet
data plans in real-time
● Enriched analytics for ad
hoc business report
queries
Real-time processing gives telco
users unlimited social networks
access
FINALIST: Tigo Guatemala
records processed per hour

Cloud Innovation
FINALIST: Ares Trading (Merck)
● Adding new features and
device support for
electronic injectors used
by patients
● High operational and
maintenance costs
● Patient data collected
from IoT Devices stored
via Cloudera Data
Platform in Azure
● Speed and infrastructure
capacity for future
devices and real-time
data provided by NiFi
● Processing data from
50,000 devices sent to
clinics for monitoring
patient adherence
● Improved treatment
leading to better long-term
health for patients
● GxP compliance
Integrated IoT capabilities to help
patients with chronic conditions
adhere to health plans
electronic injections monitored

● Prohibitive time spent on
locating and analyzing
millions of digital records
● Processing massive
amounts of unstructured
data was difficult
● Built ML data flows to
enable subject matter
specific sentiment
analysis
● Leveraging a
combination of on-prem
tools and cloud services
● Faster and easier to
search across millions of
documents
● Significant time savings
for experts to formulate
data driven decisions
Analyzing 100 years of digital
records data to continue to
operate safely, responsibly,
and efficiently
Cloud Innovation
FINALIST: ExxonMobil
documents indexed

● Inadequate technology
infrastructure to meet the
future needs of the
organization
● Increasingly digital
education experience
● Built real-time data
logistics platform using
Cloudera Flow
management
● Deployed in AWS to take
advantage of flexibility
● Optimized core business
and administrative
practices
● Integration development
time reduced from 8-10
weeks to 1-2 weeks
● Improved user experience
Meeting the growing demands of
students and administrators with a
multi-cloud infrastructure
Cloud Innovation
FINALIST: University of California San Diego
time savings

FINALIST: Commonwealth Bank of Australia
● Half of Australians greatly
concerned about the impact
of the pandemic
● Government-requested
support for data-driven
policy decisions
● Group-wide unified data
platform built on
Cloudera
data feeds leveraging
Kafka
● Built a centralized
security framework
● 250+ data insight requests
delivered to government
● Tailored responses to 730M
in-app messages
● Personalized “Coronavirus
Money Plan” to minimize
financial impact
Leveraging real-time data and
transaction patterns to understand
the economic impacts of COVID-19
daily transactions

FINALIST: Internal Revenue Service
● Time and cost are
significant barriers to
fraud detection
● Failure to properly
identify fraud has broad
repercussions
● Implemented CDP to
support high
performance computing
● Built an AI library run on
NVIDIA GPUs, ensuring
faster performance and
quicker results
● Analysis that took up to
ten days now completed
in one
● Infrastructure costs
reduced by 50%
● Efficiencies are a major
boon for US government
and taxpayers
Fast GPUs + Cloudera integration
reduces tax fraud and saves
taxpayer money
faster data analysis

● Reputation for innovation
at risk without new 5G
commercialization offers
● Limitation of data
acceptance due to old
architecture
● Built a CDP Infrastructure
to collect and analyze
large-scale big data in
real-time
● Streaming provides real-
time data insights to
tailor customer services
● Easily and accurately
identify service quality needs
for 5G
● Customer network requests
processed in one minute
rather than one day
● 10% more efficient
workflows
Modernized architecture for the
commercialization of 5G,
lowering operating costs
FINALIST: LG Uplus Corp
wireless 4G/5G users

FINALIST: Roads and Transport Authority, Dubai
● Required advanced
analytics which were not
possible with existing
data warehouse
● Improve customer
satisfaction
● Processing of metadata
and identifying data sets
using Cloudera
● Data ingestion powered
by Informatica BDM/DEI
● Identified issues in
products and services to
meet customer needs
● Visualize data across 20
communities
● Discovering causes for
100+ complaints per
week dating back to 2010
Sentiment analysis improves
transport services and customer
satisfaction
customer feedback and tweets

SECURITY & GOVERNANCE
LEADERSHIP

● Modernize and centralize
data platform
● Data management and
governance control
● Building customized
ingestion and modeling
● Established data
governance and protection
framework for customers’
sensitive information
● Platform provides trusted
data sources for advanced
analytics and decision
making
● Improved data management
for governance and
compliance
● Advanced customer data and
analytics models
● Reduction in storage and
operational costs
Business analysis and decision-
making supported by advanced
analytics
Security & Governance Leadership
FINALIST: Bank of the West
from concept to production

Security & Governance Leadership
FINALIST: PT Telekomunikasi Selular
● Gain better
understanding of users
● Data governance
framework to focus on
data quality and security
in response to customer
demand
● Implemented vault-less
tokenization technology
to secure PII data
● Faster data quality and
anomaly detections using
Apache Spark
● CDSW to provides insight
for business decisions
● 30% reduction in labor
cost as a result of fewer
incidents
● Improved customer
satisfaction
● Customer data is secure
and properly governed
Data optimization gives customer
insight for better service
incident reduction

● Growing customer
demands for more
convenient and
customized services
● High data storage costs
● Streamlined data
archiving to eliminate
redundancy and enhance
service performance
● Built an analytical model
to improve cross-selling
success rate
● Credit card customers
have more convenience,
control and visibility over
finances
● 30% reduction in annual
storage costs
Exceeding sales targets by using
customer analytics to personalize
new cross-product offers
FINALIST: Bank Negara Indonesia
increase in new product sales

● Outdated usage data,
limited storage and
processing capabilities
● Siloed operations and
restricted view of
customers
● Deployed a unified data
lake on CDP to eliminate
data islands and enable
data pipelines
● Unified data access
across 21 operating
companies
● Increase in upsell, cross-
sell & subscriber
retention
● 4% rise in Net Promoter
Score (NPS)
● A single holistic view of
its business
Enabling a 360° customer view with
real-time decision-making
FINALIST: MTN
increase in data usage

● 10+ digital payments
platforms required a
single business
intelligence framework
● Fraud is a major concern
for financial institutions
● Data lake created to
better understand
customer behavior
● Trained AI and ML
models to detect and
prevent fraud
● Enhanced fraud
detection for 300m users
in real-time
● Offering more secure and
comprehensive services
to consumers and
merchants
Processing increasing consumer
transactions and preventing fraud
in real-time
FINALIST: National Payments Corporation of India
increase in data volumes

● Collecting and analyzing
data to ensure a
personalized experience
for customers
● Existing platform was
costly and ill-equipped to
handle data volume
● Constructed data marts
to manage the entire data
lifecycle
data processing with
Flink
● Significant reduction in
customer complaints
● Faster business responses
to meet client demand
● New offers available
resulting from greater
customer insights
Modern data management to
generate personalized client
offerings and campaigns
FINALIST: Sberbank
net present value increase

People First
FINALIST: Bank Mandiri
● The pandemic caused a
higher potential for loan
defaults
● Real-time monitoring
needed to help safeguard
employee health
● Encapsulating data and
providing real-time
monitoring by leveraging
the Cloudera data lake
● Faster insights to track
staff health, powered by
CDSW
● Quicker loan processing
for faster outcomes
● Savings through
increased data visibility
● Minimized employee
exposure to COVID-19
Implemented real-time monitoring
to provide faster financial
assistance and mitigate risks to
staff amidst the pandemic
in revenue savings

People First
FINALIST: United Overseas Bank
● Nurture employee talent
and data literacy to be
competitive
● Data silos and
disconnected teams
inhibited innovation
● Created the “Better U”
training program to
upskill staff
● Built a data and analytics
platform to refocus on
people, data, and
processing
● Upskilling and training
initiatives led to
innovation at an
unprecedented pace
● Innovations include the
launch of a digital bank
for millennials in 2
markets within just 14
months
Preparing a workforce of 25,000
for a digitally-enabled future with
data and analytics training to drive
business performance
staff completed training

● Opioid abuse and
addiction in the US
increasing
● Lack of insight into opioid
prescribing practices
prevents meaningful
interventions
● Cloudera Data Platform
provides access to real-
time data and analytics
● Quantitative values are
assigned to complex risk
factors to illustrate
trends, severity, and KPIs
● Outlying or suspicious
prescriptions easily
identified
● Clinical providers can
implement more
comprehensive treatment
plans and patient
education
Using data and analytics to
understand and address controlled
substance abuse and misuse
Data for Good
FINALIST: Keck Medicine of USC
opioid abuse and misuse

● Delays in delivery of life
saving features for
transplant centres
● Ability to adopt new
approaches and
technology
● Improved search
performance and match
accuracy with near real-
time Spark streaming
● Simplified access to data
and analytics via cloud-
based deployment
● Real-time delivery of life
saving features for
transplant centers
● 325,000 new donors
added to the registry
impacting the lives of
6,600 recipients
Providing near real-time access to
the latest donor information for
patients in need
Data for Good
FINALIST: National Bone Marrow Donor Program
donor profiles

● 70m Filipinos are
unbanked with limited
access to financial
services
● Loan rejections
increasing during COVID-
19
● The creation of data-
centric applications and
solutions using Cloudera
Data Vault
● AI-powered credit scoring
and risk models to create
comprehensive profile of
loan applicants
● Providing loan offerings
to an expanded universe
of applicants
● New model offers loan
approval rate of 54%
● Loans services generated
$4.3m in new loans
Protecting customer interests and
improving financial inclusion for
Filipinos through fair access to
credit and finance opportunities
Data for Good
FINALIST: Union Bank of the Philippines
increase in loan approval rate

● Andrew Brust
● Jessie Cai Danqing
● Doug Henschen
● Nick McQuire
2021 JUDGES
● Mike Barlow
● Roy Illsley
● Mohan Sanjeev
● Adam Ronthal
● Sriram Subramanian
● Alex Woodie
Data for Good
● Philip Carnelley
● Philip Howard
● Cornelia Lévy-Bencheton
Security & Governance
Leadership
● Paige Bartley
● Bob Gourley
● Tony Lock
Hybrid and Multi-Cloud
Innovation
● David Menninger
● John Pardey
● Agatha Poon
● Tony Baer
● Holger Muller
● Daniel Newman
● Carl Olofson
People First
● Marque Chambliss
● Kyra McAndrews
● Eva Nahari

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