1. Making the page look messy. Looks as if
paper is stuck on, and dirt already on the
page. This could make it seem more fun and
child friendly, not serious.
Text is in a clear easy to read font with
rounded edges in order to make it easier for
children to read. Blue is also a contrasting
colour to the yellow of the page, making the
text stand out much more.
Quite a small depth of field used to take
photos of the food. This draws your attention
to the bowl of food, which is meant to be the
most important part.
Use of the logo of the front cover as with all of
their recipe cards. Though it is inside a big white
splash and at a slight angle, making it more fun
but readable.
Image of a child on the front, making it more
relatable for children.
It is made very clear that the intended
audience for this recipe card is parents and
children. The colours, pictures, language and
page design would all appeal to children.
Though it states on the front that they are
“recipes for children and adults to prepare
and enjoy together”.

2. They have used a list format for the
instructions, and have used wide spacing
between each line to make it easier for
children to read.
On this recipe card they have used a lot of the colour green. Usually
this colour is associated with the earth, plants and vegetables. This
colour could have been used for the recipe cards to signify how the
company is promoting eating healthy and vegetarian, and being
environmentally friendly.
Lots of bright and contrasting colours on this
page making the food look more exciting to
children.
Small pictures that look
like child’s drawings,
making it seem more
child friendly.
Use of the word ‘Kids’ rather than children’s
making it seem more informal and friendly.

3. Things people will want to see most such as
calories and fat content are in orange. The
orange used is the same as in the logo. So
using it for the recipe cards will remind the
reader of the brand.
Main colour scheme
is white and orange
with some grey. This
is because the logo is
orange and white.
Ingredients and method laid out in a list
format making instructions clear and
readable.
Includes serving size and cooking time on
the front so that people are mindful of
adjustments they may need to make before
they proceed.
Again, the camera has been set to quite a
small depth of field to take photographs of
the food. This seems to be quite
conventional of food photography.
Title and subtitles in
orange, making you
remember the brand
and highlighting the
most important
things.
The intended audience for this recipe card
would perhaps be adults, as the layout and
colour scheme and font is basic. The recipe
card only gives information in the clearest
simplest way, and only includes one image.
This recipe card doesn’t resemble the
children’s recipe card at all.

4. As this is a
Christmas
recipe, they
have made use
of festive gold
colours. This
could be to get
people thinking
more about
Christmas and
feeling festive.
They have used Christmas
decoration shapes to contain certain
information about the
recipe, separating it from the rest of
the page showing its importance.
They have also used
these Christmas
decoration shapes to
highlight the numbers
in the list.
As with all the
other
recipes, this
one has used
a list format
to make it
clear and
readable.
Again the
photograph has
been taken
using a small
depth of
field, making the
background
blurry and the
objects close up
clear. This will
have been used
to draw
attention to the
food that they
want the
audience to be
looking at.
Making it clear that it is a Christmas by using
phrases like “deliciously festive”. Around
Christmas time people will be looking up idea for
what to do for Christmas dinner, so by using this
language it will drill the idea to use this recipe
into peoples heads.
As with all the vegetarian societies recipe
cards, they have included their logo on the front
to remind people of the brand and to conceder
using more of their recipes, getting more involved
or donating to them.
They have
sectioned off parts
of the recipe by
starting a line with
gold writing. The
gold seems to as if
it is being used to
section off parts of
the recipe card.
As well as using Christmas decoration shapes, they have
incorporated gold festive patterns, with swirls, bells and gold and
white sparkles. The pattern at the bottom of the cover between
the image and the text has been used to separate the image and
title from the main text.
I think this recipe
card was mainly
aimed at adults as
they are the ones
usually thinking
about what to cook
for Christmas
dinner. Though
there are patterns
and shapes on the
card, they seem to
be more
sophisticated
rather than child
like, showing that
they were not
trying to appeal to
children.

5. From looking at the font of the title
and some of the text I can see that
they have tried to make this recipe
card look more formal. The flicks at
the end of each letter and the fact
its in italics gives a more formal
impression.
Text sectioned off within labels are
in purple and white.
Recipe card includes a large picture of
the food to tempt people into making
the food, and show them what it
should look like.
The main colour used on the card so
beige. This could be to reflect the
colour of the food as it is mostly beige
other than the apple skins.
The card features their
website in the bottom corner
to remind people to visit it.
They have made the layout neater by
sectioning off different parts of the
text. As well as the different font
separating the ingredients from the
method there are lines above the texts
sectioning them off.
A label within the picture that says
“Chef George Duban” may make
the audience have more faith in the
recipe. The title “Chef” would
suggest that they know about
food, so if they created the recipe
then that would suggest that it is
good.
As with most recipes, the
instructions are laid out in a list
format to make instructions clear.

6. Title and the Youtube logo loom
hand drawn. This gives the recipe
book a much more friendly feel. It
seems very personal, as if they
have drawn it out just for you.
The cartoon of the dragon coming
out of the noodles illustrates the
title perfectly, as it is called
“dragon noodle soup”. This will
have been used to appeal to the
creative side of people, and to add
a little humor. The type of dragon
featured in the cartoon is the type
that is normally associated with
Asia, and as this is an Asian dish
the image is very fitting.
The image at the bottom shows
someone eating the noodles.
Though you cannot see who is
picking up the food, you can see
the chopsticks are raised about to
dig into the food. This seems more
informal than an image of still
food, as it is suggesting just to get
stuck in and eat rather than
concentrating on presentation.
Text is in a plain font making it clear
and not too fancy. The general theme
of this recipe is informal and a bit
rough and ready, so fancy text isn’t
needed.
This recipe is set out a little less like a
list. Though they do list the ingredients
they don’t separate the method into
sets. This makes it slightly more effort
to read than if the method was set out
like a list.
The writer has used chatty informal
language in the first few lines. For
example “slurp” and “sesame-y” are
informal words, that maybe would
typically used when talking to friends.