1. Milioone
The e side of business

2. E-Commerce with Unlimited
Opportunities
China’s e-commerce sector has been growing very fast. As of 2011, China’s total number of
netizens reached 513 million and number of online shoppers reached 194 million. The
numbers are still growing
CNNIC: Comparison of China’s number of netizens and number of online shoppers
600000
513,100
500000 457,300
400000 384,000
298,000
300000
210,000
193,950
200000 160,510
108,000
100000 74,000
46,410
0
2007 2008 2009 2010 2011
Number of netizens
Number of online shoppers

3. E-Commerce with Unlimited
Opportunities
The transaction volume of China’s online shopping market during 2006-2015
RMB 100 million
10.0%
30000
9.0%
25000 8.0%
7.0%
20000
6.0%
5.0%
15000
4.0%
10000 3.0%
2.0%
5000 1.0%
0.0%
0 2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015e
2006 2007 2008 2009 2010 2011 2012e 2013e 2014e 2015e
The transaction volume of online shopping The percentage in the total retail volume
Source: iResearch
China’s online retail market has been growing remarkably, and its percentage in China’s total retail volume is
increasing on a yearly basis.

4. E-commerce with Unlimited
Opportunities
B2C represents the future direction of e-commerce: The size of the B2C online
shopping market is growing year after year, whereas the C2C market is shrinking.
Structure of the transaction volume of China’s online shopping market during 2009-2015
100.0% 92.2%
90.0% 86.3%
80.0% 76.8%
70.2%
70.0% 66.2%
62.2% 59.3%
60.0%
50.0%
37.8% 40.7%
40.0% 33.8%
29.8%
30.0% 23.2%
20.0% 13.7%
7.8%
10.0%
0.0%
2009 2010 2011 2012e 2013e 2014e 2015e
Percentage of C2C transactions (%) Percentage of B2C transactions (%)
Note: In 2011, the transaction volume of China’s online shopping market was RMB 773.56 billion, of which C2C was RMB 594.45 billion Source: iResearch

5. Mission
Milioone is an Italian limited company operating in the field of eCommerce.
Milioone operates from Milan (soon Zürich and Paris) and Shanghai with a
focus on serving European customers looking to tap into the vast potential of
the Chinese eBusiness market.
Milioone also serves Chinese web clients interested to sell services and goods
into Europe
Milioone is totally independent, 100% financed by Italian shareholders.
Milioone (Shanghai) Consulting Co.Ltd is a WOFE and obtained the Chinese
business license already in 2011.

6. eBusiness Services
Milioone provides the following eBusiness Services for the
Chinese market:
• ANALYSIS of eBusiness requirements
• LOCALIZATION of the web site
• MANAGEMENT of the online project
• Online COMMUNICATION of the brand
• OnLine SELLING

7. How we would get you started
• Market Entry
– Market assessment
– Marketing plan
– Branding for the Chinese market
• Local Presence
– Localization and Website Design for the Chinese market
– Establishment of access at an authorized Internet Content Provider
– Maintenance and backup of hosted service
• Communication
– Strategic communication SEO Web Analytics and Web Campaigns
– SEM Services
• eCommerce
– Localization of the eCommerce site
– Flagship store production into the best Malls

8. Partners
Milioone works with selected
partners

9. IT Partners
Milioone partners with two Chinese IT companies software
providers
• QiaoLab provides the web production
• Gridsum provides SEO and SEM
Presentations of both partners have been attached to this presentation

10. eCommerce partners
Milioone produces flagship stores mono-brand B2C into the best
shopping mall
• 360buy.com
• Tmall.com
Presentations of both partners have been attached to this presentation

11. Chinese market share
B2C Shopping Mall
Others
Yihaodian.com
Dangdang.com 5.6%
1.2%
1.3%
Vancl.com
1.8%
Coo8.com
2.1%
Amazon.cn 360buy Group
2.9% 21.8%
Suning.com
4.2%
Tecent B2C
4.5%
Tmall.com
54.6%
Source: iResearch, Q3 2012

12. Administrative Partners
Milioone has a strong relation with
• Bank of China
• Grant Torton China
To solve all administrative and finance matters

13. Payment solution partners
Milioone has a long-term partnership with:
• Alipay
• Payease
Payment system companies for the eCommerce official site and
for the flagshipstores

14. Advantages of working
with Milioone
• Well introduced in the Chinese market
• Local presence in Shanghai
• Experts in branding and re-branding
• Successful collaboration experienced business development
professionals
Working with Milioone as your single point of contact will reduce
complexity and increase the speed to market for a fast return on
your investment.

15. Case Studies
• YOOX.com
• Ferrari Automotive SpA
• Inter FC
• Pal Zileri
• Prada
• Ittierre SpA

16. YOOX
• Brief:
– Find a payment solution in
China
– Value the entrance into the
shopping mall
– SEO for yoox.cn
• Solution:
– Partnership with:
• Alipay and Payease for the
payment solution
• Tmall for the shopping mall
• Gridsum for the SEO
• Results:
– Alipay and Payease are the
trusted payment system of
Yoox.cn and all the site
powered by Yoox

17. Ferrari Automotive SpA
• Brief:
– SEO and SEM campaign
– Value the entrance into the
eCommerce market
• Solution:
– Partnership with:
• Alipay and Payease for the
payment solution
• Tmall for the shopping
mall
• Gridsum for the SEO and
SEM
• Results:
– Gridsum made a large SEO
and SEM campaign on 2012
for an Italian brand in China
– Alipay and Tmall organized
the start up of the
eCommerce in China for
Ferrari

18. Inter FC
• Brief:
– Value the entrance into
the eCommerce market
– SEO and SEM
• Solution:
– Partnership with:
• 360buy.com and Tmall
for the shopping mall
• Alipay and Payease for
the payment solution
• Gridsum for the
SEOand SEM
• Results:
– Start of the eBusiness
activity previewed in
mid 2013

19. Prada
• Brief:
– Value the entrance into
the eCommerce market
– SEO and SEM
• Solution:
– Partnership with:
• 360buy.com and Tmall
for the shopping mall
• Alipay and Payease for
the payment solution
• Gridsum for the SEO
and SEM
• Results:
– Start of the eBusiness
activity previewed in end
2013

20. Pal Zileri
• Brief:
– Chinese version of the official web
site
– Value the entrance into the
eCommerce market
– SEO and SEM
• Solution:
– Partnership with:
• 360buy.com and Tmall for the
shopping mall
• Alipay and Payease for the
payment solution
• Gridsum for the SEOand SEM
• Results:
– Web site localized
– Start of the eCommerce activity in
mid 2013

21. Ittierre SpA
• Brief:
– Chinese version of the official web
site
– Value the entrance into the
eCommerce market for Hitgallery
– SEO and SEM for Hitgallery
• Solution:
– Partnership with:
• 360buy.com and Tmall for the
shopping mall
• Alipay and Payease for the payment
solution
• Gridsum for the SEOand SEM
• QiaoLab for the software production
• Results:
– Project for the Web site localization
– Start of the Chinese eBusiness in late
2013

22. The e-Team
Milioone works with more than ten freelancers in Shanghai that have the creative and IT skills to meet all
your requirements
Claudio Ferraris
CEO
Over 20 years experience in strategy, management and implementation of digital solutions including web based application
development, online branding, marketing and advertisement, customer relationship management (CRM) and mobile device solutions.
Very senior expertise in business development, client relationships and interaction required for selling and justifying large scale online
and mobile initiatives. More than 10 years of experience into the Chinese web.
Karin Elvebakk
Partner, Europe
Versatile business developer with fifteen years of experience in IT, complex projects, digital content and trade consulting. Karin has a
successful record in international business and brings a strong sense of strategic direction, high attention to detail with a focus on
excellence in customer service.
Zheng (Alwyn) Wu
China General Manager
Digital Business Evangelist with ten+ years' experience of Marketing Consulting (SEM, SEO, Web Analytics, User Experience, Social
Media and Localization), Marketing Communications, Partner Relationship, Business Development, Entrepreneurial Finance and Project
Management among Great China region.

23. What’s in a name
The name Milioone is inspired by Marco Polo and his famous book.
He was a shining star in China and the first Italian known to establish intercultural
relations with an aim to do business.
The two “oo” in the name creates an eight “8” in the logo - the lucky number in China.
The red stands for positivity.
Milioone operates in a market that can bring extraordinary opportunities to European
companies that seek to explore the huge Chinese end user market as Chinese
customers reach out to buy “Italian-style” or “European-style” brands.
The very key to success in this market is the web
Milioone is your trusted partner in China!

24. Location
Shanghai
57F , SOHO The
Exchange,No 1486 Nanjing
W Rd (299 Tong Ren
Rd), Shanghai, PRC, 200040
Milan
6 Via
Crocefisso, Milan, Italy,2012
2

25. Thank you
Claudio Ferraris
claudio@milioone.com