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<ul><li>A Get Focused Presentation </li></ul><ul><li>Online Marketing for Business 101 </li></ul><ul><li>May 2011 </li></ul><ul><li>Clodagh S.Higgins </li></ul><ul><li>Online Marketing Strategist </li></ul>

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By the end of this . . . <ul><li>My goal is that everyone can see one online marketing platform that is for them and be able to take action after the presentation. </li></ul>

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Agenda <ul><li>What is online marketing? </li></ul><ul><li>Planning and creating an effective website </li></ul><ul><li>Gaining visibility on search engines </li></ul><ul><li>Planning and using social media (blogs, social networking) </li></ul><ul><li>Email marketing </li></ul><ul><li>Building and managing your online reputation </li></ul><ul><li>Advanced strategies - viral marketing, link baiting </li></ul>

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<ul><li>Get Focused Consulting Pty Ltd </li></ul>We connect you and your organisation with the people you want to reach, online! http://www.getfocusedconsulting.com.au

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What is Marketing? What do you think of when you hear this? What is Online Marketing?

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Your website should be on your sales team. How many leads is your website generating? How much does a lead worth to you?

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Are your customers looking for my business online?

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YES ! Eyeglasses 204 Nutrition Facts 559 Marketing Sydney 167 Sailing Sydney 75 Physiotherapy Sydney 50 Recruitment Sydney 307 Mortgage Broker 374 Landscape Design 307 Fashion Public Relations 5 Australian Baby Clothes 50 Website Management 26 Speed Reading 50 Pregnancy symptoms week by week 61 Human Resources Management 250 Professional Photographer 75 Naturopath 457 Picture Framing 204 Pictures to painting 26

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Search for the products / services that you offer online in http://www.google.com/keywordtool

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Traditional Marketing

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How are we tuning out?

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Think . . . Attract not Force

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Planning & Creating Websites <ul><li>Keywords, keywords, keywords </li></ul><ul><li>Get an internet marketing expert </li></ul><ul><li>Build to sell </li></ul><ul><li>Build to capture email addresses </li></ul><ul><li>Build to create a relationship </li></ul><ul><li>It should be your best sales person </li></ul>

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Gaining visibility on search engines <ul><li>How do search engines work ? </li></ul>

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<ul><li>Google Places </li></ul><ul><li>Google Analytics </li></ul><ul><li>Google Webmaster </li></ul><ul><li>It is a full time job </li></ul><ul><li>Get SEO expert </li></ul>How to be visible on the search engines

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What it takes to beat your competition 4 Original Written Articles 4 Hand Re-written Articles 130 Spun Articles from seed Articles 100 Manual Article Submissions 1000 Automated Article Submissions using UAW, TrafficJumbo, Jet Submitter, Articleranks 10 One-Way Backlinks (manually submitted) high PR blogs (Topic dictates PR, usually PR6) 1 Press Release 30 Manual Press Release Submission 50 Social Bookmarking Sites 5 Web 2.0 profiles with text and images created manually 20 Social Networking Groups 1 Video Marketing custom video for your business with voiceover 25 Manual Video Submissions 15 Traffic Geyser Video / Podcast Submissions 20 Wiki Sites 5 Link Submissions (Can be GEO specific) 20 Blog Comments (comments on niche blogs) 10 Forum Marketing posts with link in Signature file We will create 2 Squidoo lenses and 2 Hubpages and interlink them for you 1 WordPress.org and 1 Blogger.com blog linking to main domain and sub-pages We submit RSS feeds from Web 2.0, 3 Article Sites, 5 Video sites, 3 Blogs, 3 Press Releases, Squidoo and Hubpages to Multiple RSS directories - We ping 90 sites for EACH new web property

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<ul><li>So what is Social Media and why should I care? </li></ul>Social Media is an “umbrella term that defines the various activities that integrate technology, Social interaction and the construction of words, Pictures, videos and audio”* *according to wikipedia

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<ul><li>2/3’s of the global internet population visit social networks </li></ul><ul><li>36% of Aussies shop online monthly </li></ul><ul><li>6% do it weekly </li></ul><ul><li>We are behind the rest of the world </li></ul><ul><li>Average spend 4 x AU $700 ish / mth </li></ul>I should care because . . .

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<ul><li>Visiting social sites is now the 4 th most popular </li></ul><ul><li>online activity – ahead of personal email – four months ago – today # 1 online activity. </li></ul>

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<ul><li>Social Media is like Word of Mouth – except on Steroids - word spreads to many people – very quickly </li></ul>

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<ul><li>This simple premise is to create two – way communication between you, your company, your existing clients and your potential clients. </li></ul>

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We are craving community & personal service. To be remembered and valued.

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What is a blog? <ul><li>A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog. </li></ul><ul><li>Where is your blog? </li></ul><ul><li>Your email sent items! </li></ul>

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A great blog in Action Profiling different channels

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What is Twitter? http://www.twitter.com <ul><li>Twitter is a free social networking and micro-blogging service that allows users to send/upload messages known as ‘tweets’ – text-based posts only allowing 140 characters to be displayed on a profile. </li></ul>

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Florist in Perth

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What is Facebook? http://www.facebook.com <ul><li>. . is a free social networking website launched in 2004. Individuals or businesses can create a profile and join networks that are organised by city, workplace or educational institutions and then they can start adding friends and send messages. </li></ul>

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10.2m Facebook profiles Over 45 women biggest growth in Aus

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240 Likes in April 2011

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What is YouTube? http://www.youtube.com <ul><li>YouTube is a video sharing website on which users can upload and share videos </li></ul><ul><li>It is now the largest search engine in the world meaning now people go to you tube to see videos about things they are looking for instead of reading text. </li></ul><ul><li>If a picture paints a thousand words, what </li></ul><ul><li>Can video do? </li></ul>

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YouTube <ul><li>It’s like having your own tv station for your business </li></ul><ul><li>Over 100,000,000 videos watched on YouTube every day ! </li></ul>My Business TV

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Personal Trainers

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Email Marketing <ul><li>Building a relationship with people online </li></ul><ul><li>What will you say & how often will you say it </li></ul>

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Advanced Online Marketing <ul><li>Viral Marketing – usually funny “ is an idea that spreads and while it is spreading is actually helping your business or cause” Seth Godin </li></ul><ul><li>Link Baiting </li></ul>It means to create something that naturally attract backlinks for your web page by getting people to talk about it, discussing it on forums, blogging about i, posting it on del.icio.us/Furl/Digg/Shoutwire and linking to it from their sites. It also attracts a lot of visitors.

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<ul><li>Rule #1 – Listen </li></ul><ul><li>Action - Set up Google alerts & Google Reader & SocialMention.com </li></ul><ul><li>Rule # 2 – Engage </li></ul><ul><li>Action - Answer Questions on Platforms </li></ul><ul><li>Rule # 3 – Measure </li></ul><ul><li>Action - Set up Google Analytics on your website </li></ul>Basic Rules of an effective Online Marketing Strategy

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Small Business Owners Who Successfully Use Social Media <ul><li>1. Commit weekly resources to creating content and engaging in social media. </li></ul><ul><li>2. Have some methods of understanding how social media activity had an impact on business results. </li></ul><ul><li>3. Regularly generate content using blogs, Twitter, Face book or other social platforms. </li></ul><ul><li>4. Don’t try to do use every platform, instead focusing time and resources on the social media channels that drive the best results for their business. </li></ul><ul><li>5. Use social media to drive participation in offline events. </li></ul>

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Small Business Owners Who Successfully Use Social Media <ul><li>6. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide. </li></ul><ul><li>7. Leverage social media to position their company as a thought leader within their industry. </li></ul><ul><li>8. Provide clear calls-to-action and opportunities to generate leads and new customers using social media. </li></ul><ul><li>9. Use information and data from social media to drive business strategy. </li></ul><ul><li>10 . Balance paid and organic search engine traffic. </li></ul>

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Agenda <ul><li>What is online marketing? </li></ul><ul><li>Planning and creating an effective website </li></ul><ul><li>Gaining visibility on search engines </li></ul><ul><li>Planning and using social media (blogs, social networking) </li></ul><ul><li>Email marketing </li></ul><ul><li>Building and managing your online reputation </li></ul><ul><li>Advanced strategies - viral marketing, link baiting </li></ul>

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<ul><li>Have the knowledge, time and resources to do this yourself? Great ! </li></ul><ul><li>If not hire a specialist and get your Online Social Media Strategy happening today! </li></ul>

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Remember it is the journey not the destination – enjoy what unfolds.

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<ul><li>I can help you grow your business using online tools </li></ul><ul><li>My five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:- </li></ul><ul><li>Website audit </li></ul><ul><li>Online Marketing Strategy in line with your business objectives and offline marketing activities. </li></ul><ul><li>Implementation of an SEO package that generate leads. </li></ul><ul><li>Monthly report on how your website traffic is improving. </li></ul><ul><li>Monthly meeting to discuss additional marketing or promotional ideas that will grow your business. </li></ul>

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Get in touch today – clodagh@getfocusedconsulting.com.au See you Online !