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Technical Advancement Pushes Online Shopping Up the Scales
- 2. Perth SEO Company Oracle Digital unveils their most up-to-
date schemes in online marketing to cater to the current influx
of technical advancements.
Oracle Digital, the leading SEO Company in Western Australia, has announced the
development of its newest online marketing campaign tools and techniques designed to
help local online businesses to take advantage of the increasing popularity of highly-
advanced technological gadgets such as the iPad and other tablet PCs. This is in
connection with the latest studies that show how these technical developments have
influenced the buying market.
Among the industries that have started using tablet PCs as a means to further their
business is the cruise industry, which over the years, has incorporated tablet PCs into
their services - from their restaurants, to their virtual tours and other offerings. According
to sources, this is a testament as to how the platform has gone beyond set limitations.
With these recent developments in the cruise industry, most cruises now offer Wi-Fi
services to cater to each of their passengersâ needs and to maximise the efficiency and
functionality of their online services. This is attested to by Eric Merz, the Director of Guest
Technology of the Carnival Cruise Line.
According to Merz, âThe emerging tablet market has opened the door to a great deal of
flexibility with how we are able to interact with our show control systems.â He went on to
say, âTablets are lightweight, relatively inexpensive, and very versatile with respect to the
features that they can provide. The app market continues to grow, and often times we find
that available tablet applications will satisfy our needs without the need for costly custom
software development.â
In another business aspect, cruises have found good use for tablet PCs with their
registration and check-in processes, according to Janet Kim, Fleet Youth Program
Supervisor of Norwegian Cruise Lines. She went on to say, âTablets have helped to
streamline the Youth Programs registration and check-in processes on Norwegian Epic,
making it a much smoother and faster process for parents to get registration done so they
can start enjoying their family vacation.â
Studies have likewise shown that using tablet PCs is not limited to the younger generation
alone. Currently, people in every age group, from the young to the old, are using this
device for games, apps, music, and ultimately, to browse the internet either to make
online searches and for other purposes.
This observation is further supported by James Corby, Business Development Director of
Oracle Digital. Corby says, âThe growing popularity of the iPad and other tablet devices is
a signal for traditional businesses to finally engage in the virtual realm. With the expected
increase in the number of consumers using this platform â it is highly necessary that one
is able to utilise it accordingly in order to gain an edge against competitors.â
©2011, Oracle Digital Page | 2
- 3. Corby further adds, âOracle Digital have always been focused on getting amazing results
for our customers, and if we allowed our customers to use out-dated web platforms, then
of course we would be doing them an injustice.â
It is in part of these latest technological advancements that Oracle Digital has released its
most stringent SEO procedures, social marketing strategies, and efficient online marketing
tools to help traditional industries improve their current offerings to the public to ensure
more sales along the way.
Oracle Digital is a Digital Company in Perth that provides services to Adelaide, Brisbane,
Melbourne, and Sydney. If you are interested to know more about the company and their
services, call them at 1300 899 851. Or visit their website
at http://www.oracledigital.com.au.
©2011, Oracle Digital Page | 3