If you attempt to navigate the world of online commerce on your own, it could cost you a significant amount of money to figure things out. It could also cost you a significant amount of something else that’s pretty precious to you — your time. Many think that doing DIY search engine optimisation and search engine marketing saves them money over hiring a pro but on the contrary, it results in many people doing things the hard way and sometimes the wrong way.

1. DIY SEO and SEM Could be a Costly
Choice
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2. If you attempt to navigate the world of
online commerce on your own, it could
cost you a significant amount of money to
figure things out. It could also cost you a
significant amount of something else
that’s pretty precious to you — your time.
Many think that doing DIY search engine
optimisation and search engine marketing
saves them money over hiring a pro but on the contrary, it results in many people
doing things the hard way and sometimes the wrong way.
The vast amount of information available online regarding online commerce and
marketing can put people into a false sense of security regarding finding their way
by themselves. Because there is such a vast array of info to sift through, not all of it
is current, and things change on a continuous basis in the world of Google SEO
and in e-commerce in general.
DIY SEM Dangers
Search engine marketing through paid advertising programs is a tempting area to
navigate on your own. This is especially tempting when you’re offered a $50 or
$100 coupon to start your campaign for free.
Don’t waste your Google Adwords coupon!
Getting started without proper research and strategic planning will be a waste of
that free coupon. It takes knowledge to succeed with pay per click advertising out
of the gate. Sure, you could succeed on your own but for the vast majority of
people, learning success with pay per click advertising happens through a lot of
trial and error and because you’re paying for each click, you want to, of course,
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3. minimise how many costly clicks results on $0 in profit. Talk to a professional
before doing pay per click ad campaigns.
The pro can help you pick the right keywords, construct winning landing pages,
ensure you get great ad placement via making sure your site ranks high with its
Google score for PPC and can also help you effectively analyse the results so that
you set a good budget and get the best return on investment possible. With the
right advice, you could hit the ground running instead of winding up frustrated with
what equates to feeling like a fresh bullet hole in your marketing budget.
DIY SEO Pitfalls
Navigating the world of search engine optimisation is complex and it’s easy to get
lost or get bogged down in the details. Sure, your DIY SEO campaign could go well
but for the vast majority of small business owners who want to optimise their
website, they find it to be a time consuming task. Balancing the right keywords,
setting up your site’s pages for optimum SEO benefit, running an off-page SEO
campaign, managing social media marketing, and dealing with all the elements of
SEO including analytics takes time. And there are details that need constant
following and fast action.
If you don’t have time to micromanage your SEO campaign, at least in the
beginning, you may find it too arduous to excel in. A specialist, on the other hand,
can simplify things for you so you can get down to business and be able to run with
things when you start getting new inquiries and sales as a result of your newly
optimised site. Sure, DIY can save money but it could limit your ability for success
sooner and could cost you a whole lot of something that’s your most precious
commodity — time.
Good SEO and help with SEM doesn’t have to break the bank. The right SEO
company can help you get a lot of “bang for your buck”. Talk to Oracle Digital about
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4. your needs. We are a Perth SEO company who has a proven track record. We can
manage things for you, working with you to help you reach your online goals for
organic search engine traffic and / or pay per click success.
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