Search engine optimisation doesn’t have to equate to spamming. Even Google’s Matt Cutts says so and to help you with your SEO efforts, Google puts out a Google Starter SEO guide to help people understand what Google is looking for as well as to help you know what can help you optimise your site for visitors as well as their digital arachnids. There are ways that you can continually boost your site’s SEO so that you achieve great results and in a way that doesn’t make you look or seem like a spammer to Google or to your audience.

1. Believe it or Not, Google Wants
You to do SEO
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2. Optimising for SEO Does Not Make You a
Spammer.
Search engine optimisation doesn’t have to equate to
spamming. Even Google’s Matt Cutts says so and to
help you with your SEO efforts, Google puts out a
Google Starter SEO guide to help people understand
what Google is looking for as well as to help you
know what can help you optimise your site for visitors
as well as their digital arachnids. There are ways that
you can continually boost your site’s SEO so that you achieve great results and in
a way that doesn’t make you look or seem like a spammer to Google or to your
audience.
Optimise and Operate with Integrity
The key to successful white hat SEO (ethical search engine optimizing) is to
optimise and operate with integrity. This means not trying to “game” the system
and that you are trying, genuinely, to provide a good service to your customers
while also trying to illustrate to prospective customers precisely what your site is
about. Organic SEO equates to helping search engines naturally find you (and find
you to be relevant and useful) so that they can send relevant traffic your way.
Areas to focus on include accessibility, design, and content.
Accessibility – An important element of SEO is to show search engines what your
site is about. Specific optimisation techniques don’t try to pull the wool over
anyone’s (or any spider’s) eyes. They give your site clarity for any search engine
program / spider trying to read the page.
Design – Designing for conversion, for user experience, for good page loading
speed, and for search engines will not only make you appeal to search engines but
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3. the resulting actions of visitors will tell those search engines that they correctly sent
traffic your way (Search engines continually analyse their results to make sure they
don’t need to tweak them).
Content – Write and present valuable content regularly. Build on page and off
page content that helps you with your site optimisation and that helps you with
providing value and helps you illustrate your commitment to quality to anyone
crawling or reading your site. Remember, search engines index individual pages,
rather than whole websites so every page of content can have great potential.
In a nutshell:
Wherever you’re working to provide value while also improving your SEO,
you’re going to generally be tackling SEO the right way.
Whether you’re doing DIY SEO or you hire an SEO company, here are some
things you shouldn’t do:
Doorway pages that try to fool search engines
Keyword stuffing
Invisible text
Unethical link building strategies
There are several black hat methods that dodgy SEO firms attempt. (Get more info
about identifying black hat SEO) Even if they get you short term results, those
results won’t last and could get your site blacklisted.
A cutting edge and ethical SEO company isn’t trying to game Google. The
company is trying to help your site get seen by potential customers. Some SEO
specialists go one further and help you market to those customers and site visitors
as well. Finding the right SEO company is key to your success. Check out
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4. the Google SEO Starter Guide for additional info and when searching for an SEO
company to deal with, choose someone who works to optimize for Google, not who
works to trick Google.
Thinking about DIY SEO instead of hiring a pro? DIY SEO is a lot of work and
leaves room for error. A wrong move could land you in hot water with search
engines. If you don’t have the cycles to manage your business while managing
your SEO, get a consultation from an SEO company like ours to find out what we
can do for you.
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