1. Candace J. Lightner
13733 Ruffner Road
Fort Wayne, In 46814
Contact: 574-933-4687
candace.lightner@gmail.com
Objective: To pursue a leadership position in a competitive, global environment that presents challenging assignments with
the intention of welcoming analytical and creative thinking skills to help improve upon business strategy and long-term
growth.
Summary of Qualifications
• Proven ability to create and manage cross-organizational, integrated marketing strategies including the
development of strategic marketing tactics to increase product visibility and brand equity for multiple SBU’s.
• Demonstrated ability to oversee and manage media planning and execution for multiple SBU’s.
• Strong ability to lead and develop a team to drive results under pressure and to align independent business
with the overall company brand.
• Proven ability to adopt and apply a global view of customer and end-user needs and find strategies to improve
& support all products/services.
• Demonstrated ability to manage external vendor relationships.
• Experienced in managing a Marketing Communications budget.
• Proven ability to work in a global team environment and with all levels within the organization.
• Excellent verbal and written communication skills using the medical language to be highly effective in
interfacing across business, technical groups and clients.
• Exceptional project management skills.
• Strong creative, planning and organization skills.
• Experience with working in a highly collaborative environment.
• Achieved computer proficiency: Microsoft Office (Access, Excel, Power Point, and Word), AS400, SAP,
Business Objects, Agile, HTML code and ISIS. Other: Certified in interviewing using the STARS method.
Related Experience
Biomet Orthopedics, Inc. November 2009-Present
Sr. Global Marketing Communications Manager
• Managed corporate marketing and communications functions within the Sports Medicine, Extremities, Trauma
and Biologics SBU’s worldwide, overseeing a $3.1M budget and 4-member team (7 including co-op
program).
• Led and executed rebranding initiatives globally for the acquisition of the DePuy Trauma Portfolio in six
weeks, within a $500K budget without compromising business growth goals.
• Directed and designed the collateral campaign for 15 new product brands in three years, identifying
opportunities and creating integrated, multi-channel campaigns that enhanced internal and external customer’s
experience.
• Developed and managed media strategies that aided in the targeted positioning of innovative, market leading
product brands like the JuggerKnot Soft Anchor family and the Comprehensive Shoulder Platform.
• Implemented the first EU literature warehousing system in 2012 to help reduce global shipping costs and
provide a means for local markets to have improved turnaround times for all collaterals.
• Improved print literature efficiency by creating a digital strategy for 2012 utilizing Digital Publishing
Applications and by creating POD warehousing solutions in both US and EU.
• Improved awareness of global marketing materials currently available through the creation of a brand portal
solution that showcased existing advertising, digital applications and print collateral for multiple businesses.
• Created the first cross-business marketing campaign for Biomet, featuring cross selling brands following the
continuum of care.
• Implemented and oversaw the first ever college co-op program that supported the Global Service organization.
• Managed external vendor relations including Harmony Press, RR Donnelly, HH Global, Jade Print, Allegra,
Derse, Eclipse Imagery, CloudWords and Maestro.

2. Brand Manager, Extremities
• Led the development of product positioning, messaging and branding for the Extremity and Bone Cement
portfolios.
• Executed action plans and oversaw the production of marketing materials including product brochures, video,
animations, maintaining consistency of messaging and product branding.
• Served as a liaison between Product Managers, in-house Creative Team, eBusiness, Legal, Regulatory and
outside vendors.
• Managed web site content and structure to ensure information provided to internal and external customers
remained consisted, congruent and dynamic.
Other Experience
Smith-Nephew, Inc. November 2005-November 2009
International Marketing Specialist
• Improved global knowledge of the product launch process as well as new products and brand awareness by
coordinating and executing two international marketing meetings (January in Andover, MA and May in Tours,
France).
• Managed International forecasting process for both new and obsolete products across 33 countries and
provided forecast analysis to Group Director of International Sales Operations, Marketing Managers and
Operations.
• Managed the PAR program and provided data analysis to the Vice President of International as well as the
Managing Directors of 9 countries on a monthly basis.
• Assisted in development, communication and management of global sales programs, promotions & incentives
by creating the first tracking system to monitor and analyze results.
• Communicated with personnel globally to provide ongoing support for the complete life cycle of projects
while interacting with multiple levels of management, to achieve thriving results.
• Coordinated & maintained field sales intelligence reports, survey reports and the international sales portal.
Project Coordinator
• Created the first tracking system for the project implementation team and the service department, which
consisted of tracking cost, time, and resources to ensure the proper execution of each project.
• Designed and recommended strategies to increase efficiency during the project development and
implementation phases.
• Created profitability reports and cost analysis on all projects.
• Coordinated and facilitated forecasts, project plans, launch plans while maintaining strong business acumen.
• Assisted business success by understanding and driving internal operations and projects within the department.
DePuy Orthopaedics - Kelly Services, Warsaw IN January 2005-November 2005
Administrative Assistant, Hip Marketing
• Communicated with Product Directors, as well as internal and external clients/customers to create an efficient
working environment for the Hip Marketing team and to develop and sustain strong customer relationships.
• Supported the sales force, champion surgeons and other clientele.
Education
Master of Business Administration – Global Management March 2006 – July 2008
The University of Phoenix, Phoenix AZ
Bachelor of Arts - Art Management September 1999- December 2003
Minor in Entrepreneurship and Small Business Administration
The University of Findlay, Findlay OH