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SEO-Search Engine Optimization
Website is your online Business hub, and SEO is your
online Sales Executive helping your business reach your
right audience giving the right information about your
brand. .
● SEO – Search Engine Optimization is a process of improving the
visibility of a website through organic ranking on search engines
such as Google, Yahoo, Bing etc. thus helping drive quality web
traffic, thus increasing target audience and increase in sales
revenue.
What is SEO?
● The strong seo strategy helps grow your business
revenue
● It helps catapult your business ahead of your
competition.
● It helps drive massive organic traffic to your
website.
● Raise your brand awareness with effective SEO
Strategies in place.
● Attract and convert high-quality leads.
● Increase conversions
● Increase organic traffic through search engines by
165%
● Improve worldwide rankings of your products or
How Does SEO Help Your Business Grow?
● On-page
● Off-page
● Technical
● Conduct Keyword Research
● Competitive Analysis
● Content Optimization
● Meta-tag Creation
● Internal & External Link Building
● A good SEO strategy has the potential to attract quality traffic to your
website. It helps improve your website rankings and can funnel new
visitors to your website, which can have a dramatic impact on your
business thus increasing the traffic leads to increase in sales.
SEO Strategy.
● Website Audit & Optimization: Analyzing your website
structure and other important elements to improve site
optimization.
● Content Development: Content plays very important role
when it comes to your website. As your website is your
business hub.
● Blogging and Articles: It is one of the most important ways to
build your brand awareness and drive relevant traffic on
your website. It has helps build trust with your target
audience as they get to know your knowledge about your
industry and brand through the relevant content.
● Reporting & Analysis: Monthly reports on your website
performance and optimization further. This helps us to
understand the success and failure and make further
SEO Strategy
On Page SEO is the practice of optimizing Your Website Content using the
relevant keywords helping improve your search engine rankings.
●Meta Description
●Headings
●Title Tag
●Meta Keywords
●Image Optimization
●Internal Linking
●Canonization
●Responsive Website
●URL Structure
●Keywords
●Content
On Page SEO
Off Page SEO
Off Page SEO is the practice of improving the domain authority through quality
link building.
●Guest Blogging
●Forums
●Web 2.0
●Link Building
●Book Marking
●Blog Commenting
●Image & PPT Submissions
●Web Submissions
●Broken Links
●Local Citations
Technical SEO
Technical SEO is the practice of improving the domain technical aspects of Website
that meets the Google requirements.
●Crawling & Indexing
●Structured Data
●Website Architecture
●XML Site Maps
●Robot Text Files
●HREflang
●Website Speed
SEO Stats
of People use search engines to search for the products and
services they need.
90%
15%
63%
of internet searchers are not going past the 1st page of
Google
of daily searches are new to Google.
57% of Company owners say on-page content development
was the most effective SEO tactic.
WHERE CAN YOU GET FOUND?
The choice is
Yours.
Each individual Company has it’s own choice
of countries or places where they want to
provide services or products.
Whether you’re a local or ecommerce store, or
a service provider company, wherever you are
planning to offer your service you can choose
those places in your SEO strategy.
Advantages of SEO
• Boosts Sales
• Increases Brand visibility
• Cost – Effective
• Increase website traffic
• Increase business credibility
• Increase social Media followers
• Keeps ahead of competitors
● According to a recent study there are 65,268 Google
searches are done every second. And the services or
products that you provide, each categories get typed around
20,000 times in a day that’s where your potential customers
are. SEO plays its role here. If you are not doing SEO then
your website will not show in the search categories typed for
and your competitor will have its cake and eat it too. This
means you lose your business to your competitors
undoubtly. In this case you are handing over your business
to your competitor.
Disadvantages of Not Doing SEO
● Optimize your title tag and meta descriptions
● Establish authority and expertise
● Optimize for featured snippets
● Switch to HTTPS
● Include internal links
● Quality Backlinks
● Keep an eye on your rank tracking tools
● Use Google Analytics Intelligence reports
● Pay attention to your site speed
● Increase social shares
● Make sure your site is mobile-responsive
● Encourage user-generated content
● Prepare your site for voice search
● Test the HTML, CSS and Image element design
● Improve your website usability, engagements and increased
conversion.
● Page Speed
SEO Rankings Factors

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Seo strategy

  • 1. SEO-Search Engine Optimization Website is your online Business hub, and SEO is your online Sales Executive helping your business reach your right audience giving the right information about your brand. .
  • 2. ● SEO – Search Engine Optimization is a process of improving the visibility of a website through organic ranking on search engines such as Google, Yahoo, Bing etc. thus helping drive quality web traffic, thus increasing target audience and increase in sales revenue. What is SEO?
  • 3. ● The strong seo strategy helps grow your business revenue ● It helps catapult your business ahead of your competition. ● It helps drive massive organic traffic to your website. ● Raise your brand awareness with effective SEO Strategies in place. ● Attract and convert high-quality leads. ● Increase conversions ● Increase organic traffic through search engines by 165% ● Improve worldwide rankings of your products or How Does SEO Help Your Business Grow?
  • 4. ● On-page ● Off-page ● Technical ● Conduct Keyword Research ● Competitive Analysis ● Content Optimization ● Meta-tag Creation ● Internal & External Link Building ● A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to increase in sales. SEO Strategy.
  • 5. ● Website Audit & Optimization: Analyzing your website structure and other important elements to improve site optimization. ● Content Development: Content plays very important role when it comes to your website. As your website is your business hub. ● Blogging and Articles: It is one of the most important ways to build your brand awareness and drive relevant traffic on your website. It has helps build trust with your target audience as they get to know your knowledge about your industry and brand through the relevant content. ● Reporting & Analysis: Monthly reports on your website performance and optimization further. This helps us to understand the success and failure and make further SEO Strategy
  • 6. On Page SEO is the practice of optimizing Your Website Content using the relevant keywords helping improve your search engine rankings. ●Meta Description ●Headings ●Title Tag ●Meta Keywords ●Image Optimization ●Internal Linking ●Canonization ●Responsive Website ●URL Structure ●Keywords ●Content On Page SEO
  • 7. Off Page SEO Off Page SEO is the practice of improving the domain authority through quality link building. ●Guest Blogging ●Forums ●Web 2.0 ●Link Building ●Book Marking ●Blog Commenting ●Image & PPT Submissions ●Web Submissions ●Broken Links ●Local Citations
  • 8. Technical SEO Technical SEO is the practice of improving the domain technical aspects of Website that meets the Google requirements. ●Crawling & Indexing ●Structured Data ●Website Architecture ●XML Site Maps ●Robot Text Files ●HREflang ●Website Speed
  • 9. SEO Stats of People use search engines to search for the products and services they need. 90% 15% 63% of internet searchers are not going past the 1st page of Google of daily searches are new to Google. 57% of Company owners say on-page content development was the most effective SEO tactic.
  • 10. WHERE CAN YOU GET FOUND? The choice is Yours. Each individual Company has it’s own choice of countries or places where they want to provide services or products. Whether you’re a local or ecommerce store, or a service provider company, wherever you are planning to offer your service you can choose those places in your SEO strategy.
  • 11. Advantages of SEO • Boosts Sales • Increases Brand visibility • Cost – Effective • Increase website traffic • Increase business credibility • Increase social Media followers • Keeps ahead of competitors
  • 12. ● According to a recent study there are 65,268 Google searches are done every second. And the services or products that you provide, each categories get typed around 20,000 times in a day that’s where your potential customers are. SEO plays its role here. If you are not doing SEO then your website will not show in the search categories typed for and your competitor will have its cake and eat it too. This means you lose your business to your competitors undoubtly. In this case you are handing over your business to your competitor. Disadvantages of Not Doing SEO
  • 13. ● Optimize your title tag and meta descriptions ● Establish authority and expertise ● Optimize for featured snippets ● Switch to HTTPS ● Include internal links ● Quality Backlinks ● Keep an eye on your rank tracking tools ● Use Google Analytics Intelligence reports ● Pay attention to your site speed ● Increase social shares ● Make sure your site is mobile-responsive ● Encourage user-generated content ● Prepare your site for voice search ● Test the HTML, CSS and Image element design ● Improve your website usability, engagements and increased conversion. ● Page Speed SEO Rankings Factors