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Social media notes

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Ionut Oprea
Ionut Oprea

Notes from 3 years of activity in social media. Presentation held by Ionut Oprea, manager, STANDOUT (www.standout.ro) at Zilele BIZ 2009.

Business
1 von 18
Notes from using blogs and other social media in online marketing
Numbers & opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Important trend ,[object Object],[object Object],Ro.Facebook users April ’09 115.000 Ro.Facebook users Nov ’09 413.000 +300% !
How to start?
What’s in a “social media mention”? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Next step: monitoring blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object]
Blogs in Romania ,[object Object],[object Object],[object Object],Top 50 reach bloguri
Blog readers in Romania ,[object Object],[object Object],[object Object],[object Object],[object Object]
Website vs blogs/social media Credits: www.converstations.com Cobweb Photo at Flickr by florriebassingbourn Crowd Photo at Flickr by kyrielle ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mindset/approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools for the mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You have no control… ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is ‘CONTROL’? ,[object Object],[object Object],[object Object],[object Object]
Building a support funnel Social media Your social presence Problemsolving Raw feedback Targeted feedback/Questions Your PR/support layer
Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember ,[object Object],[object Object],[object Object],[object Object]
Thx. ,[object Object],[object Object],[object Object]

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Social media notes

  • 1. Notes from using blogs and other social media in online marketing
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  • 8.
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  • 15. Building a support funnel Social media Your social presence Problemsolving Raw feedback Targeted feedback/Questions Your PR/support layer
  • 16.
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Hinweis der Redaktion

  1. N-am sa fac pe evanghelistul azi, n-am sa fac push pe ultimele cifre din social media, ci doar o sa va prezint cateva note din 3 ani de activitate in acest domeniu