Lukasz Zelezny, SEO Consultant Lukasz walks through his top tips and tactics for implementing a successful organic search (SEO) campaign and how best to utilise content marketing to support your efforts.

1. SEO
TACTICS TO
IMPLEMENT
TONIGHT
Lukasz Zelezny
https://seo.london

2. THE BUTTERFLY EFFECT #1
“SNAPSHOT”

3. GIVE YOUR
DATA STUDIO
ACCESS TO
YOUR SEARCH
CONSOLE

4. THEN ADD
DATA SOURCE
TO YOUR
REPORT

5. EXCLUDE EMPTY QUERIES USING FILTER

6. COMPLETE
TABLE OF
QUERIES
FROM GIVEN
PERIOD

7. WE HAVE THREE
METRICS:
1. IMPRESSIONS
2. CLICKS
3. CTR

8. THE “SNAPSHOT” TABLE IS READY

9. 2 X SORT:
BY LANDING
THEN
BY IMPRESSIONS

10. THE “SNAPSHOT” TABLE IS READY

11. THE MOST USEFUL PIVOTTABLE EVER

12. THE MOST USEFUL PIVOTTABLE EVER

13. IMPLEMENTATION -
SOCIALMEDIA.PL

14. IMPLEMENTATION - SOCIALMEDIA.PL

15. IMPLEMENTATION - SOCIALMEDIA.PL
ACQUISITION

16. IMPLEMENTATION - SOCIALMEDIA.PL
CONTENT MARKETINGACQUISITION

17. IMPLEMENTATION - SOCIALMEDIA.PL
SNAPSHOTCONTENT MARKETINGACQUISITION

18. IMPLEMENTATION - SOCIALMEDIA.PL

19. IMPLEMENTATION - SOCIALMEDIA.PL
SNAPSHOTCONTENT MARKETINGACQUISITION

20. CONCLUSIONS:
- use keywords that are already ranking quite well;
- leverage quality traffic;
- play Google game.

21. THE BUTTERFLY EFFECT #2
“KEYWORD MAGIC TOOLS”

22. KEYWORD MAGIC
TOOLS

23. KEYWORDS BY INTENT
Awareness
Interest
Consideration
Conversion
Retention
Advocate

24. QUESTIONS
(WHY/HOW/WHAT/WHERE/ETC)
Awareness
Interest
Consideration
Conversion
Retention
Advocate

25. SIMON SINEK’S THE GOLDEN CIRCLE
– START WITH WHY
What
How
Why

26. SEO SEARCH VOLUME GOLDEN
CIRCLE
HOW
WHAT
WHY

27. START FROM HOW

28. HOW
WHAT
WHY

29. HOW
WHAT
WHY

34. THE BUTTERFLY EFFECT #3
“BRAND MENTIONS AND LINKS”

35. • Lukasz Zelenski

36. • Lukasz Zelenski
• Lukasz Zelenzy

37. • Lukasz Zelenski
• Lukasz Zelenzy
• Luca Zelesznysz

38. • Lukasz Zelenski
• Lukasz Zelenzy
• Luca Zelesznysz
• Luka Zeleny

39. ŁUKASZ GRZEGORZ ŻELEZNY

40. ŁUKASZ GRZEGORZ ŻELEZNY
ˈwukaʂ ɡʐɛ.ɡɔʂ/ ˈʒɛlɛzniː
pronunciations

41. ŁUKASZ GRZEGORZ ŻELEZNY
ˈwukaʂ ɡʐɛ.ɡɔʂ/ ˈʒɛlɛzniː

42. rename:
Archibald Smith

44. ŁUKASZ GRZEGORZ ŻELEZNY
ˈwukaʂ ɡʐɛ.ɡɔʂ/ ˈʒɛlɛzniː
pronunciations

49. Track Your Brand
Track Your Brand - Brand24

52. THE BUTTERFLY EFFECT #4
“LINKS AND SOCIAL PROFILES”

53. https://seo.london/

54. https://www.linkedin.com/in/seomanagerlondon/

64. Why does it works so well?
• You mostly know who links to your social media profiles;
• Its easy to switch link from social profile to your website;
• Its relevant to switch from social profile to your website;
• Its organic (kind of);
• You can save tremendous amount of time.

65. THE BUTTERFLY EFFECT #5
“MERGE”

66. TACTIC:
Merge subdomains into
subfolder

67. CLIENT1:
blog.domain.com
To:
domain.com/blog/

68. MOVE AND 301:
blog.domain.com
To:
domain.com/blog/

69. MOVE AND 301:
blog.domain.com
To:
domain.com/.

71. MOVE AND 301:
forums.domain.com
To:
domain.com/forums/

73. RESULTS

74. ANOTHER CUSTOMER
WHO BECOME AN
INDUSTRY
LEADER IN 6 MONTHS

75. PRE-SEO PERIOD

76. POST-SEO PERIOD

77. THANK YOU
/Lukasz Zelezny