From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Nisha Ram, Digital Content Strategist, Deloitte UK.

1. SEO and content marketing – it’s a match
Nisha Ram @NishaRam789 #BenchmarkConf2018

2. 2
About me
• Eight years in B2B digital
marketing
• Passionate about digital marketing
and content strategy
• I love SEO and cats!
Twitter @NishaRam789

3. 3
SEO and content marketing in B2B
Twitter @NishaRam789

4. 4
Following SEO best practice
High authoritative site
A number of quality back links to our site
Follow best practice of SEO for on page optimisation
Fully optimised site
Twitter @NishaRam789

5. 5
• Thought leadership to our target
audience using 'stay awake' issues
from Brexit to digital disruption
• Built a strong reputation, trust and
authority within particular topics and
areas
Content marketing at Deloitte

6. 6
Because of this, how we do SEO in content marketing is different

7. 7
SEO and content marketing
Twitter @NishaRam789

8. 8
Researching more than just keywords
• Look at your existing insights
• Social listening
• Understand your target audience’s online
behaviour
Twitter @NishaRam789

9. 9
Our current content marketing efforts
Twitter @NishaRam789
Thought
leadership
Newsletters
Social
media
Blogs Articles Videos
Case
studies
Events PR

10. 10
Utilise social listening tools for more keyword and topic
research as well as understanding user behaviour

11. Create video content and optimise it for search

12. 12
Strategic with our channels
Twitter @NishaRam789

13. 13
Taking SEO seriously
• By being strategic with our SEO
efforts
• Continue producing great content
through thought leadership
• Increase our blogging capabilities
and improve our platform
Twitter @NishaRam789

14. 14
SEO and content marketing –
looking ahead
Twitter @NishaRam789

15. 15
Employee ambassador program
• Leveraging our
greatest ambassadors
• Our people!
Twitter @NishaRam789

16. 16
Voice search
The popularity of voice search is rising… but should B2B marketers think
about it?
Twitter @NishaRam789

17. 17Content and SEO go together like tea and biscuits

18. 18
SEO and content marketing – how to swipe right
• Content is queen!
• Always follow SEO best practice
• Tailor your content marketing efforts to your audience
Twitter @NishaRam789

19. 19
Thank you
Connect with me
LinkedIn linkedin.com/nisharam01
Twitter @NishaRam789