1. Product design for relationships via analytics,
partnerships and product distribution channels

2.  2007 ridiculous inventory 8 million units
 Down to < 3 million
 Building at 400 to 500K per yr
 Need 1.2 million for replacement / formation

3.  300 offices, 700 agents,
 White glove service model
 Relationship development at scale.
 Cusp of fundamental technology change and
innovation

4.  Get in front of development with metrics
needed
 Gather customer input requirements FAQ
 Design
 Lean startup model to persuade adoption
 Learn, adapt, iterate
 Mine analytics back to metrics

5.  Pilots / Third parties / Beta
 Cross-functional coordination
 Drive all aspects of launch product marketing
 Measure distribution via results (learn adapt)