5. The Kobayashi Maru
The Kobayashi Maru is a test in the fictional universe
of Star Trek.
Starfleet training exercise designed to test the character of
cadets in the command track at Starfleet Academy.
The test's name describes a no-win scenario
Solution involves redefining the problem (Outside the box).
6.
7. Improving information sharing
Facebook One-up / One-down+
Xerox Design
Apple Development
Microsoft
Application
Oracle
SaaS, Cloud
Salesforce.com
Social Network
My Space
($580M, Redesigns $35M)
Google+
8. Design
INCENTIVES:
PRIVACY, SHARING, TRUST, SUSTAINABILIT
Y
9. Incentives Throughout
Privacy, Sharing, Trust… Neutrality!
PMP…prescription monitoring program – Seattle Times
“Not even out of the gate, the PMP program is running into trouble”
Its not that doctors and pharmacists hate it – many lobbied for. But
were assured, with law, that they wouldn’t have to pay for it.
Different supply chains, different challenges
Big guys / Little guys
Wal-Mart – EDI
Internationally different incentives too…
US / EU / Asia / Brazil
10. Big Data / Walmart Brazil
Tracing Beef From Farm to Store. Interesting Product Traceability application
requiring Big Data scale for effectivity. http://youtu.be/CDGZIP1nrxY
11. Sustainability
Employee Bad Peanut
Shopper
Processor
Retailer
FDA Brand
Food
Consumer Consumer
w/o with
Info=( Info=)
13. Granular Data Model
Multi-tenancy with Multilevel security (MLS)
US Naval Research Lab / Zynga
D.RichardHipp, SQLite3, Ruby on Rails, MLWeb
100 pct test coverage!
Data Model – Pardalis granular
MT database capable of MLS
Flexible Traceability / Metadata driven UI
Bottom Line
Number of little databases can be hosted into Facebook scale
Couchbase, Cloudant
Differences! The philosophical split @mlmilleratmit
14. Scaling User Experience
Elastic scaling capabilities
AWS / Azure / GAE / Rackspace
Neutral Ground
Build trust for sensitive data store via Universities / WCTC /
trusted clouds
Expedia / Cassandra
price book (2 billion) wide rows are not always bad (8:1 ratio)
http://slidesha.re/vxlErt
Mobile
Provision convenient user experience in real-time
HTML5 / iPhone / Android
15. User Experience
Development Web Dev NOT Windows Dev
Beautiful design practices for
communication and viral adoption
Twitter API
Explorable, Predictable, Consistent
Alex Payne @al3x / cs547 HCI Stanford
http://youtu.be/VVovVjT_H8A
Developers
Productivity 10:1
License cost vs. Open source 8:1
Lines of code, Neo4j 25:1
18. Persuasive Application Adoption
Minimum Viable Product (MVP)
The Lean Startup by Eric Ries
Version of a new product which allows a team to collect the
maximum amount of validated learning about customers
http://lean.st/
Make it easy for others to adopt your API
Open Source reference application
Push source code to GitHub (Social Coding)
Sponsor Hackathons / StartupWeekend
19. Cloud Application: Partnership model
Enterprise Trusted Consumer
capture researcher mobile
apps apps
Granular Food safety Lot number
information analytics query filter
engine
Traceability data store - Neutral ground
21. The Social
Revolution Has
Just Begun.
Esteban Kolsky
Hype cycle anticipates the
trajectory for technology
evolutions.
Gillmor Gang
cloudblog.salesforce.com
23. The Sports Brain Injury
Epidemic
Chris Owusu, sustains 3rd
concussion. Won’t be back
for Fiesta Bowl!
Microsoft Corporation
partners with X2IMPACT
to provide Windows Azure
Cloud Computing
infrastructure to store,
process, and distribute
head impact data in real
time.
Jim Mora CMO Former
Seahawks / now UCLA
head coach. I2IMPACT / AZURE
24. Improving one-up / one-down
information sharing
LASER FOCUS ON THE USER EXPERINCE
NEUTRALITY, API, REFERENCE APPS.
ENTERPRISE CONNECTED CONSUMERS VIA
POLYGLOT TECHNOLOGIES.
25. References
By Clive Boulton
Specialist in enterprise connected consumer product R&D.
http://about.me/cliveb
For Whole Chain Traceability™
Catalyzed by Pardalis
http://pardalis.squarespace.com
Trademarks
Trademarks belong to their respective owners herein
Credits due to all linked works