Our presentation for Shoppersday 2013, one of the leading events when it comes to retail in Belgium.

1. “I never think of the future,
It comes soon enough.”
What are tomorrow’s opportunities
to connect with your customers?

2. Make a strategic plan

3. STEP 1:
to sell,
you have to tell

4. Tell your story

5. This is not new

6. Tactic #1: make a content plan
Content
streams
Message
Timing
Touch-­‐points

7. Tactic #2: find your stories

8. Tactic #3: create shareable content
« Help me with ideas »

9. Tactic #4: focus on the benefits
« Saves me money »
E-coupon

10. STEP 2:
Go omnichannel

11. What is omnichannel?
web store
§ Social § Advice
§ Local § Service
§ Mobile

12. Tactic #5: be present
Or at least: claim it!

13. Tactic #6: listen before you start

14. STEP 3:
Join the
conversation

15. Tactic #7: personalise
personal
personal

16. Tactic #8: start a customer service
« If you don’t take care of your customers,
Someone else will »

17. Tactic #9: keep on talking
Don’t abandon your customer after a sale

18. Tactic #10: social media as your
canary bird
On social media
Reach is low,
Engagement is high

19. TOP TIP
Don’t start unless you
can keep it up!