Do you sometimes feel like Scheherazade telling story after story in One Thousand and One Nights? Welcome to the modern world of marketers, where we daily face the continuous demand for compelling stories in order to keep the voracious content monster satisfied. People constantly crave for fresh content and brands are virtually obliged to keep providing it so as to drive people to their website. So how do you feed the content monster? Cristina Palmiotto and Stéphanie Desmet, digital consultants at Cleverwood, share their experiences with content creation and curation, showing practical examples on how useful tools can help you win the daily content challenge.

1. How to feed the content monster: tips, tactics,
tools.
9/02/2015
By Cristina Palmiotto and Stéphanie Desmet
FRIDAY SESSION #72
@Cleverwood
#FridaySession

2. Content?
2

3. You said content?
3

4. Yes, I said content!
4

5. «Content is in the air»
5

6. Never met him?
6

7. Tell me about you
7
Who considers him/her self
a content creator?

8. Creation or curation, that is the question
8

9. «In the beginning, God created the heaven»
9

10. «Please connect your charger»
10

11. Content curation: don’t push that button
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12. Curation creates new meaning
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 Discern
 Select
 Add value
 Give a perspective
 Provide a guidance

13. Curation wants YOU!
13
3) organize:
tags, categories, stories
2) verify if the content
fits
the brand (values,
stories)
and the audience
4) provide context:
link with brand values
and stories
5) illustrate:
any visual means
that convey the
meaning
6) share:
multi-channel
approach
1) find sources and content:
tools
7) analyze:
measure the
success of your
content

14. A match in the heaven!
14

15. A match in the heaven!
15

16. Beyond creation and curation
16

17. Right content + Right audience + Right step
17

18. Re-purposing FAS
18
FRIDAY SESSION
 Mailchimp
 Slides
 Session
 Pictures
 Videos
 Blogposts
 Social media messages
 Slideshare
 blueKiwi
 Client offer
 Spin-off FAS

19. Smile, you are on camera!
19

20. Digital content tools
20

21. Discover content
“I want to publish
something, but I have
no content!”
21

22. Discover content
22
Content from third party Own content
Applicable for

23. Discover content
23
Scoop.it Feedly Prismatic Paper.li

24. Discover content
24
• Suggestions
• No need to add anything
• But… only a limited amount of topics

25. Discover content
25
Topics
Suggested
article

26. Publish content
“I have my content,
but how can I publish
and schedule it?”
26

27. Publish content
27
Content from third party Own content
Applicable for

28. Publish content
28
Hootsuite SproutsocialBufferApp Viralheat

29. Publish content
29
• Publish and schedule on Twitter, Facebook, LinkedIn and Google+.
• Free

30. Publish content
30
Different
channels
Publish or
schedule
content

31. Promote content
“I have published my
content. Can I use it
again in a different way
to gain more views and
engagement?”
31

32. Promote content
32
Content from third party Own content
Applicable for

33. Promote content
33
Mailchimp Slideshare

34. Promote content
34
• Add own content to your newsletters
• Press releases

35. Promote content
35
• Tell your story with slides
• Can be embedded on Twitter

36. Promote content
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In only 3
slides!

37. Organize content
“What about
tomorrow?”
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38. Organize content
38
Content from third party Own content
Applicable for

39. Organize content
39
Google Docs Marketing.aiCoSchedule Divvy HQ

40. Organize content
40
• Can be collaborative
• Easy to use
• Free
• Supports Excel

41. Organize content
41
Topic 1
Topic 2
Date

42. Special content tools
“I want something
different!”
42

43. Organize content
43
Canva PowtoonWordle Piktochart

44. Organize content
44
Canva

45. Organize content
45
Wordle

46. Organize content
46
Powtoon

47. Organize content
47
Piktochart

48. Thank you!
48